Matas.dk Products Search Scraper: Extract Beauty & Health Data at Scale

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What Is Matas.dk?

Matas.dk is Denmark's leading retail platform for beauty, skincare, health, and wellness products. It hosts thousands of brands and SKUs across makeup, fragrances, vitamins, and personal care categories. Manual product data collection from search results is labor-intensive — the Matas.dk Products Search Scraper automates this, delivering structured product intelligence from search queries in seconds.

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Overview

The Matas Products Search Scraper extracts product listings from Matas.dk search result pages, converting unstructured product cards into clean, queryable records. It is designed for:

• Price monitoring companies tracking competitor pricing and promotions
• E-commerce aggregators building product databases from Nordic retailers
• Market researchers analyzing beauty and wellness product trends
• Retailers and brands conducting competitive intelligence
• Data analysts studying inventory, ratings, and product availability

Key features include configurable item limits per search URL, resilient error handling, and multi-language product data capture.

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Input Format

The scraper accepts a JSON configuration object:

{
  "ignore_url_failures": true,
  "max_items_per_url": 200,
  "urls": [
    "https://www.matas.dk/soeg?search-query=lip&page=2"
  ]
}

Field	Description
urls	Matas.dk search result page URLs. Build URLs using the ?search-query=TERM&page=NUMBER format
max_items_per_url	Maximum number of products extracted per URL (default: 20, max: 200)
ignore_url_failures	If true, the scraper skips failed URLs and continues. If false, stops on errors

URL building tips:

• Replace TERM with your search keyword (e.g., lip, sunscreen, vitamin-d)
• Add &page=X to scrape paginated results
• URL example: https://www.matas.dk/soeg?search-query=mascara&page=1

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Output Format

Sample output

{
  "id": 1033470,
  "brand_id": 91,
  "list_name": {
    "lines": [
      {
        "value": "Maybelline New York",
        "type": "Brand",
        "url": null
      },
      {
        "value": "Lifter Gel Oil-In-Gel Twist Pen",
        "type": "Name",
        "url": null
      }
    ]
  },
  "standard_name": "Maybelline New York Lifter Gel Oil-In-Gel Twist Pen 06 Strawberry Shake",
  "snippet": null,
  "link_action": {
    "product_id": 1033470,
    "url": "/maybelline-new-york-lifter-gel-oil-in-gel-twist-pen-06-strawberry-shake_1033470",
    "no_follow": false,
    "open_in_new_window": false,
    "$type": "ProductLinkAction"
  },
  "primary_image": {
    "image_type": "PrimaryImage",
    "url": "https://images.matas.dk/encode/3600531721022_20260120181000.jpg",
    "sort_order": 0
  },
  "action": "VariantPicker",
  "price_info": {
    "minimum_sales_quantity": 1,
    "price_before": null,
    "recommended_price_label": null,
    "price_condition_label": null,
    "campaign_disclaimer": null,
    "campaign_name": null,
    "price": "94,95 kr.",
    "is_on_discount": false,
    "price_label": {
      "text": "Fast Lav Pris",
      "type": "FixedLowPrice",
      "is_info_icon_enabled": true
    },
    "price_before_label": null
  },
  "average_rating": 3.5,
  "review_count": 2,
  "splashes": {
    "primary": {
      "placement": "Primary",
      "display_type": "Label",
      "type": "FixedLowPrice",
      "lines": [
        "Fast Lav Pris"
      ],
      "text_color": "#1A1A1A",
      "background_color": "#FF8326",
      "image_url": null,
      "is_transparant": false,
      "end_date": null,
      "discount_id": null
    },
    "secondary": null,
    "extra": [],
    "supplimentary": []
  },
  "show_reviews": true,
  "variants": {
    "total_amount": 8,
    "variant_list": [
      {
        "product_id": 1033470,
        "display_type": "Color",
        "name": "06 Strawberr...",
        "colors": [
          "#C66369"
        ],
        "is_selected": true,
        "link_action": {
          "product_id": 1033470,
          "url": "/maybelline-new-york-lifter-gel-oil-in-gel-twist-pen-06-strawberry-shake_1033470",
          "no_follow": false,
          "open_in_new_window": false,
          "$type": "ProductLinkAction"
        },
        "unavailable": false
      },
      {
        "product_id": 1033463,
        "display_type": "Color",
        "name": "04 Sugar Spritz",
        "colors": [
          "#FFC4D5"
        ],
        "is_selected": false,
        "link_action": {
          "product_id": 1033463,
          "url": "/maybelline-new-york-lifter-gel-oil-in-gel-twist-pen-04-sugar-spritz_1033463",
          "no_follow": false,
          "open_in_new_window": false,
          "$type": "ProductLinkAction"
        },
        "unavailable": false
      },
      {
        "product_id": 1033464,
        "display_type": "Color",
        "name": "03 Passion J...",
        "colors": [
          "#FFD0B3"
        ],
        "is_selected": false,
        "link_action": {
          "product_id": 1033464,
          "url": "/maybelline-new-york-lifter-gel-oil-in-gel-twist-pen-03-passion-juice_1033464",
          "no_follow": false,
          "open_in_new_window": false,
          "$type": "ProductLinkAction"
        },
        "unavailable": false
      },
      {
        "product_id": 1033465,
        "display_type": "Color",
        "name": "01 Mintini",
        "colors": [
          "#FBFBF9"
        ],
        "is_selected": false,
        "link_action": {
          "product_id": 1033465,
          "url": "/maybelline-new-york-lifter-gel-oil-in-gel-twist-pen-01-mintini_1033465",
          "no_follow": false,
          "open_in_new_window": false,
          "$type": "ProductLinkAction"
        },
        "unavailable": false
      },
      {
        "product_id": 1033466,
        "display_type": "Color",
        "name": "05 Melon-Ade",
        "colors": [
          "#F30034"
        ],
        "is_selected": false,
        "link_action": {
          "product_id": 1033466,
          "url": "/maybelline-new-york-lifter-gel-oil-in-gel-twist-pen-05-melon-ade_1033466",
          "no_follow": false,
          "open_in_new_window": false,
          "$type": "ProductLinkAction"
        },
        "unavailable": false
      }
    ]
  },
  "favorite_status": {
    "product_id": 1033470,
    "favorite_status": "RequireLogin",
    "is_login_available": true,
    "current_url": "/soeg?search-query=lip&page=2"
  },
  "track_model": null,
  "explained_score": null,
  "bundle_info": null,
  "external_product_id": 1033470,
  "unit_amount": 6.6,
  "unit": "MLT",
  "in_stock": true,
  "ean": "3600531721022",
  "wrapping_flags": "None",
  "use_custom_chanel_styling": false,
  "currency": "DKK",
  "from_url": "https://www.matas.dk/soeg?search-query=lip&page=2"
}

Each scraped product returns a comprehensive record with 27 fields:

Product Identification

Field	Meaning
ID	Unique Matas product identifier
Brand ID	Brand-level ID for grouping products
External Product ID	SKU or external identifier
EAN	European Article Number (barcode) for the product
Standard Name	Official product name on Matas
List Name	How the product appears in search results
Snippet	Short product description or tagline

Pricing & Availability

Field	Meaning
Price Info	Current price in DKK, including currency and formatting
Currency	Currency code (typically DKK for Matas.dk)
In Stock	Boolean indicating product availability
Unit Amount	Package quantity (e.g., 50 ml, 30 tablets)
Unit	Unit of measurement (ml, pieces, grams, etc.)

Customer Feedback

Field	Meaning
Average Rating	Numerical star rating (e.g., 4.5)
Review Count	Total number of customer reviews
Show Reviews	Whether reviews are displayed on product page

Visuals & Branding

Field	Meaning
Primary Image	URL to the main product image
Use Custom Chanel Styling	Brand-specific UI flag for premium partners

Product Details & Variants

Field	Meaning
Variants	Available size/color options (e.g., ["Red", "Blue"], ["30ml", "50ml"])
Bundle Info	Details if product is part of a bundle deal
Action	CTA text or promotional flag (e.g., "View", "Buy Now")

Site Behavior & Metadata

Field	Meaning
Link Action	Redirect behavior (e.g., "internal", "external")
Favorite Status	Whether the product is marked as a favorite
Track Model	Internal tracking identifier
Explained Score	Algorithm-driven recommendation or relevance score
Splashes	Visual badges or promotional labels (e.g., "New", "Sale", "Eco")
Wrapping Flags	Gift wrapping or special packaging availability

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How to Use

1. Build your search URL — Visit Matas.dk, run a search, and copy the resulting URL. Ensure it includes search-query= and page parameters.
2. Configure the scraper — Paste URLs into the urls array. For bulk searches, add multiple URLs with different keywords or pages.
3. Set limits — Adjust max_items_per_url based on your needs. Higher values (e.g., 200) capture more products per page.
4. Enable error handling — Set ignore_url_failures: true to continue if individual URLs fail.
5. Run and export — Start the actor and download results as JSON, CSV, or Excel.

Best practices:

• Test with a single URL first to verify configuration.
• Use multiple search terms to build comprehensive product catalogs (e.g., "sunscreen", "moisturizer", "serum").
• Scrape paginated results incrementally to avoid timeouts on large datasets.

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Use Cases & Business Value

• Price monitoring: Track competitor pricing changes across beauty categories weekly or daily.
• Product aggregation: Populate e-commerce platforms or price comparison engines with Nordic beauty data.
• Sentiment analysis: Combine product names, ratings, and review counts to identify trending items.
• Assortment planning: Analyze which brands and products dominate specific categories on Matas.
• Market research: Study product availability, pricing strategies, and customer preferences in the Scandinavian market.

The Matas.dk Products Search Scraper transforms search results into actionable business intelligence, saving hours of manual data collection and enabling data-driven decisions at scale.

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Conclusion

The Matas.dk Products Search Scraper is an efficient, reliable tool for anyone needing structured beauty and wellness product data from Denmark's largest e-commerce retailer. With comprehensive output spanning 27 fields—from pricing and inventory to customer ratings and product variants—it supports competitive analysis, market research, and product aggregation workflows. Start scraping today and unlock Nordic market insights.