AO Scraper

Scrape products from AO.com, the UK's leading online-only appliance and electronics retailer, selling fridges, washing machines, TVs, laptops, and small appliances to millions of UK households.

Why use this scraper?

• Price monitoring -- Track current prices, was-prices, and member prices for any appliance category to spot deals and price drops.
• Competitive intelligence -- Compare AO.com pricing and promotions against Currys, Argos, John Lewis, and other UK retailers.
• Market research -- Analyze the UK appliance market: brand share, price bands, energy ratings, review volumes.
• Discount tracking -- Sort by discount percentage or discount amount to build a live feed of the biggest markdowns.
• Catalog enrichment -- Pull product names, SKUs, images, feature bullets, and energy labels into your own product database.
• Review analysis -- Collect customer ratings and review counts across thousands of products to gauge product sentiment.
• Dropshipping and resale -- Monitor stock status and delivery pricing for sourcing decisions.
• Energy efficiency studies -- Every product carries its UK energy rating class (A-G), ready for sustainability research.

No cookies, no login, no browser fingerprinting setup. Just enter a search term and run.

How to scrape AO.com data

1. Create an Apify account -- Sign up at apify.com (free tier available).
2. Open the AO Scraper -- Navigate to this actor's page in the Apify Store.
3. Enter a search query -- Any appliance or electronics term works: "fridge freezer", "washing machine", "bosch dishwasher", "55 inch tv", "heat pump tumble dryer".
4. Or paste category URLs -- Use the Start URLs field with any AO.com lister URL (e.g., https://ao.com/l/fridge_freezers/1/26-28/) to scrape a whole category.
5. Pick a sort order -- Relevance, most popular, price low-to-high, price high-to-low, or biggest discounts.
6. Set result limits -- Choose how many products you want (default: 100). The scraper fetches 60 products per page, so even large runs are fast.
7. Run the actor -- Click "Start". A 100-product run typically finishes in under a minute.
8. Download your data -- Export results as JSON, CSV, or Excel from the Dataset tab, or pull them via the Apify API.

Input parameters

Parameter	Type	Description	Default
searchQuery	string	What to search for (e.g., "fridge freezer", "washing machine")	fridge freezer
startUrls	array	AO.com category/search URLs to scrape instead of the query	--
sort	string	popular, price_asc, price_desc, discount_percent, discount_amount	Relevance
maxResults	integer	Maximum products to return (1-5000)	100
proxyConfiguration	object	Legacy proxy settings (fetching uses a built-in unblocking service)	GB Residential

Output example

Each product produces a flat JSON object like this:

{
    "name": "Fridgemaster MC55251D 182cm 60/40 Total No Frost Fridge Freezer - White",
    "brand": "Fridgemaster",
    "price": 299,
    "currency": "GBP",
    "originalPrice": 399,
    "memberPrice": 289,
    "sku": "MC55251D_WH",
    "colour": "White",
    "category": "Fridge Freezers",
    "applianceType": "Fridge Freezers Frost Free",
    "fitType": "Free Standing",
    "energyRating": "D",
    "rating": 4.8,
    "reviewCount": 3149,
    "deliveryPrice": 0,
    "inStock": true,
    "imageUrl": "https://media.ao.com/en-GB/Productimages/Images/rvMedium/...jpg",
    "features": [
        "256 litre capacity — Holds 14 bags of food shopping",
        "Total No Frost — Even temperatures reduce icy buildups",
        "Dimensions (cm) - H182.4 x W55 x D55.7"
    ],
    "url": "https://ao.com/product/mc55251d-fridgemaster-fridge-freezer-white-93010-372.aspx",
    "scrapedAt": "2026-07-06T12:00:00.000Z"
}

Output fields

Field	Type	Description
name	string	Full product title
brand	string	Manufacturer brand
price	number	Current price in GBP
currency	string	Always GBP
originalPrice	number/null	Was-price or retail price when discounted
memberPrice	number/null	AO Five Star membership price
sku	string	AO product code
colour	string	Product colour
category	string	Product category
applianceType	string	Detailed appliance type
fitType	string	Free Standing or Integrated
energyRating	string	UK energy efficiency class (A-G)
rating	number/null	Average customer rating out of 5
reviewCount	integer/null	Number of customer reviews
deliveryPrice	number/null	Indicative delivery price (0 = free)
inStock	boolean	Whether the product is live and buyable
imageUrl	string	Main product image
features	array	Key feature bullets, including dimensions
url	string	Full product URL
scrapedAt	string	ISO 8601 collection timestamp

What can you search for?

AO.com covers the full range of home appliances and consumer electronics:

• Cooling -- fridge freezers, fridges, freezers, wine coolers, American-style fridge freezers
• Laundry -- washing machines, tumble dryers (heat pump, condenser, vented), washer dryers
• Cooking -- ovens, cookers, hobs, cooker hoods, microwaves, range cookers
• Dishwashers -- full size, slimline, integrated
• TV and entertainment -- TVs (OLED, QLED), soundbars, projectors, headphones
• Computing -- laptops, desktops, tablets, monitors, gaming
• Small appliances -- vacuum cleaners, air fryers, kettles, coffee machines
• Mobile -- phones and accessories

Brand searches work too: "bosch", "samsung tv", "lg fridge freezer", "dyson".

Cost estimate

With typical Apify pricing, you get roughly 1,000-2,000 products per $1 of platform credits. The scraper reads 60 products per page request, so runs are fast and cheap even for full category sweeps.

Limitations

• Product data comes from AO.com listing pages: prices, ratings, energy labels, and feature bullets are included, but full technical spec sheets from product detail pages are not.
• AO.com sells to the UK only; all prices are in GBP and include VAT.
• Very generic single-word searches may land on a category overview page; the scraper automatically resolves these to the best matching product list.
• Availability reflects the moment of scraping; fast-moving deals can sell out.

Support

Found an issue or need an extra field? Open an issue on the actor's page and it will be looked at quickly.