Jula Scraper

Extract product data, prices, ratings, reviews, and stock information from jula.se -- Sweden's go-to retailer for tools, outdoor equipment, car accessories, and garden supplies. Powered by Jula's internal REST API for fast, structured data extraction.

What is Jula Scraper?

Jula is a Swedish retail chain that has carved out a strong niche in the Nordic market for affordable tools, automotive accessories, outdoor gear, and garden equipment. Founded in 1979, Jula operates over 100 stores across Sweden, Norway, and Poland. Their product range spans from professional-grade power tools to camping gear, car care products, and seasonal outdoor equipment.

This scraper uses Jula's internal REST API -- the same API that powers their website and mobile app -- to extract structured product data at speed. No browser rendering, no HTML parsing. Here is what teams use it for:

• Nordic tool price intelligence -- Compare Jula's aggressive pricing on tools against Clas Ohlson, Biltema, and Byggmax. Jula frequently runs deep discounts on power tools and hand tools that undercut competitors significantly
• Cross-border tool comparison -- Match the same Makita, DeWalt, or Bosch products across Jula (Sweden), K-Rauta (Finland), Hagebau (Germany), and Bricorama (France) using product IDs or brand names to find where tools are cheapest in Europe
• Automotive accessories tracking -- Jula's car care and automotive section is one of the largest in Swedish retail. Track prices on motor oil, car batteries, winter accessories, and workshop equipment
• Seasonal outdoor gear monitoring -- Monitor pricing cycles on garden equipment (spring), camping gear (summer), snow tools (autumn), and Christmas lighting (winter)
• Discount and clearance hunting -- The API provides exact discount amounts and percentages, making it easy to filter for the best deals programmatically

What data does Jula Scraper extract?

Each product includes these fields when available:

• 🏷️ Product name -- Full title including subtitle
• 🏢 Brand -- Manufacturer with brand logo info
• 💰 Price -- Current price in SEK (including VAT)
• 🔖 Original price -- Pre-discount price
• 💸 Discount -- Percentage saved (e.g., "-22%")
• 🔢 SKU -- Jula product number (e.g., "423-456")
• 🆔 Product ID -- Internal Jula identifier
• 📦 In stock -- Available online and/or in store
• ⭐ Rating -- Customer rating score
• 💬 Review count -- Number of customer reviews
• 🖼️ Image URL -- Main product photo
• 🖼️ Image URLs -- All product images
• 📝 Description -- Short product description
• 🔧 Specs -- Product highlights and variant information
• 📂 Category -- Full category path (e.g., "Verktyg och maskiner > Elverktyg > Borrmaskiner")
• 🌐 Language -- Always "sv" (Swedish)

How to scrape Jula

Search by keyword

{
    "searchQuery": "skruvdragare",
    "maxResults": 100
}

Good Swedish search terms: "skruvdragare" (screwdriver/drill), "motorsag" (chainsaw), "borr" (drill bit), "kompressor" (compressor), "motorolja" (motor oil), "takrack" (roof rack), "grill", "slaghack" (string trimmer).

Scrape a category

{
    "categoryUrl": "https://www.jula.se/catalog/verktyg-och-maskiner/elverktyg/",
    "maxResults": 500
}

Get popular products (no input)

If you provide neither search query nor category URL, the scraper fetches Jula's "popular products" list -- useful for a quick overview of trending items.

Input reference

Field	Type	Description
searchQuery	String	Swedish keyword (e.g., "borr", "skruvdragare")
categoryUrl	String	Jula.se category page URL
maxResults	Integer	Product limit (default: 100, max: 50,000)
proxyConfiguration	Object	Proxy settings -- recommended for large scrapes (Cloudflare)

Tip: Jula.se has Cloudflare protection on its website, but the API endpoints used by this scraper are more permissive. For large scrapes (1,000+), a proxy helps maintain session stability. The scraper automatically refreshes session tokens if authentication fails.

Output

[
    {
        "name": "Slagborrmaskin 850 W Cocraft HD 850",
        "brand": "Cocraft",
        "price": 699,
        "currency": "SEK",
        "originalPrice": 899,
        "discount": "-22%",
        "sku": "423-456",
        "productId": "65432",
        "inStock": true,
        "rating": 4.3,
        "reviewCount": 178,
        "imageUrl": "https://www.jula.se/globalassets/products/423-456/423-456-main.jpg",
        "imageUrls": [
            "https://www.jula.se/globalassets/products/423-456/423-456-main.jpg",
            "https://www.jula.se/globalassets/products/423-456/423-456-side.jpg"
        ],
        "description": "Kraftfull slagborrmaskin med 850 W motor. SDS-plus chuck for snabbt bytesborr. 0-900/0-3000 rpm.",
        "specs": {
            "Variant": "850W",
            "Highlights": "SDS-plus, 3 J slagenergi, sidohandtag, djupstopp"
        },
        "category": "Verktyg och maskiner > Elverktyg > Borrmaskiner",
        "categories": ["Verktyg och maskiner", "Elverktyg", "Borrmaskiner"],
        "language": "sv",
        "url": "https://www.jula.se/catalog/verktyg-och-maskiner/elverktyg/borrmaskiner/slagborrmaskin-850w/",
        "scrapedAt": "2026-04-03T12:30:00.000Z"
    },
    {
        "name": "Motorsag 50 cc Stiga SP 510",
        "brand": "Stiga",
        "price": 2499,
        "currency": "SEK",
        "sku": "445-789",
        "productId": "78901",
        "inStock": true,
        "rating": 4.6,
        "reviewCount": 67,
        "imageUrl": "https://www.jula.se/globalassets/products/445-789/445-789-main.jpg",
        "description": "Professionell motorsag med 50 cc tvatamotor. Svardlangd 45 cm. Anti-vibrationssystem.",
        "specs": {
            "Highlights": "50 cc, 45 cm svard, anti-vibration, snabbstart"
        },
        "category": "Verktyg och maskiner > Motorsagar",
        "categories": ["Verktyg och maskiner", "Motorsagar"],
        "language": "sv",
        "url": "https://www.jula.se/catalog/verktyg-och-maskiner/motorsagar/motorsag-50cc/",
        "scrapedAt": "2026-04-03T12:30:12.000Z"
    },
    {
        "name": "Fullsyntetisk motorolja 5W-30 4L",
        "brand": "Shell",
        "price": 349,
        "currency": "SEK",
        "originalPrice": 449,
        "discount": "-22%",
        "sku": "285-123",
        "inStock": true,
        "rating": 4.8,
        "reviewCount": 234,
        "imageUrl": "https://www.jula.se/globalassets/products/285-123/285-123-main.jpg",
        "description": "Fullsyntetisk motorolja for moderna bensin- och dieselmotorer. ACEA C3, API SN. Godkand av BMW, MB, VW.",
        "category": "Bil och transport > Motorolja",
        "categories": ["Bil och transport", "Motorolja"],
        "language": "sv",
        "url": "https://www.jula.se/catalog/bil-och-transport/motorolja/fullsyntetisk-motorolja-5w30/",
        "scrapedAt": "2026-04-03T12:30:25.000Z"
    }
]

Export in JSON, CSV, Excel, XML, or RSS.

How much does it cost?

Jula Scraper uses the internal REST API directly -- pure HTTP calls, no browser rendering.

Scenario	Products	Estimated cost
Quick search	100	~$0.01
Category browse	500	~$0.05
Large catalog scan	2,000	~$0.20
Full department export	10,000	~$1.00

One of the most cost-efficient scrapers available. The Apify free tier covers extensive usage.

Can I integrate?

Pipe Jula product data into your tools:

• Webhooks -- Trigger actions when scraping completes
• Google Sheets -- Auto-sync tools and prices to spreadsheets
• Slack / Microsoft Teams -- Deal alerts for tracked products
• Zapier / Make -- Connect to 5,000+ apps
• Amazon S3 / Google Cloud -- Cloud storage for data pipelines
• PostgreSQL / MySQL -- Database push
• API -- Full programmatic access

Can I use it as an API?

Python

from apify_client import ApifyClient

client = ApifyClient("YOUR_API_TOKEN")

run = client.actor("studio-amba/jula-scraper").call(run_input={
    "searchQuery": "skruvdragare",
    "maxResults": 200,
})

for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(f"{item['name']} - {item['price']} SEK ({item.get('discount', 'no discount')})")

JavaScript

import { ApifyClient } from "apify-client";

const client = new ApifyClient({ token: "YOUR_API_TOKEN" });

const run = await client.actor("studio-amba/jula-scraper").call({
    searchQuery: "skruvdragare",
    maxResults: 200,
});

const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach(item =>
    console.log(`${item.name} - ${item.price} SEK ${item.discount || ""}`)
);

FAQ

How does Jula compare to Clas Ohlson? Jula focuses more on tools, automotive, and outdoor equipment while Clas Ohlson leans toward home goods and electronics alongside hardware. There is overlap on power tools and hand tools, making them good candidates for price comparison. Jula is typically cheaper on professional-grade tools.

Does the scraper capture discount information? Yes. The API provides exact save amounts (both including and excluding VAT), and the scraper calculates the discount percentage. Products on sale include both originalPrice and discount fields.

Are prices including VAT? Yes, all prices are inclusive of Swedish moms (VAT) at 25%. The API also provides ex-VAT prices, but the scraper outputs the consumer price.

Can I track products that are out of stock? Yes. Out-of-stock products still appear in search and category results. The inStock field tells you whether the item is currently sellable online or in store.

How does the session token work? The scraper acquires a session token from Jula's authentication endpoint before making API calls. If the token expires during a long scrape, it automatically refreshes. You do not need to provide any credentials.

Does Jula also operate in Norway and Poland? Jula has stores in Norway and Poland, but this scraper targets jula.se (Sweden). Norwegian and Polish product data would require separate site support.

Limitations

• All data is in Swedish from jula.se
• Category paths are extracted from URL slugs and converted to readable text -- formatting may not be perfect
• The "popular products" fallback (no input) returns a limited set determined by Jula's algorithm
• Product highlights (USPs) are stored in the specs.Highlights field as a comma-separated string rather than structured attributes
• Cloudflare protection may require proxy configuration for very large scrapes (5,000+)
• The scraper does not access in-store-only pricing or store-specific stock levels

Other DIY & hardware scrapers

Build complete Nordic and European tool price intelligence:

• Gamma Scraper -- Netherlands
• Leroy Merlin Scraper -- France
• Brico Scraper -- Belgium
• Praxis Scraper -- Netherlands
• OBI Scraper -- Germany
• Hornbach Scraper -- Germany/Europe
• Bauhaus Scraper -- Germany/Europe
• Castorama Scraper -- France/Poland
• Hubo Scraper -- Belgium/Netherlands
• Toom Scraper -- Germany
• Hagebau Scraper -- Germany
• Globus Baumarkt Scraper -- Germany
• Bricorama Scraper -- France
• Brico Depot Scraper -- France
• Byggmax Scraper -- Sweden
• Bricomarche Scraper -- France
• Clas Ohlson Scraper -- Scandinavia
• K-Rauta Scraper -- Finland

Your feedback

We maintain all our scrapers actively. If you run into issues with Jula Scraper, have feature requests, or spot missing data, let us know through the actor's Apify Store page or the community forum. We ship fixes fast.