Unieuro Scraper

Scrape products from Unieuro.it, Italy's largest consumer-electronics retailer. Search by keyword and pull clean, structured product data: names, brands, prices, original prices, discounts, EAN barcodes, ratings, review counts, stock status, categories, and images.

No login. No cookies. No account required.

What this scraper does

Give it an Italian keyword ("smartphone", "televisore", "lavatrice", "notebook", "cuffie") and it returns matching Unieuro products as flat JSON rows. Each row is a real product with its current online price, brand, EAN barcode, rating, stock status, and image, ready to load into a spreadsheet, database, or price-monitoring pipeline.

Unieuro's storefront runs its product search through its own backend search index. This actor reads that same structured data directly, so the output is clean and complete without any DOM guesswork or brittle HTML selectors.

Why use this scraper?

• Price monitoring — Track Unieuro prices for TVs, phones, laptops, and appliances over time and catch discounts as they land.
• Competitive analysis — Compare Unieuro pricing against MediaMarkt Italy, Euronics, Trony, and other Italian electronics retailers on matching EAN codes.
• Market research — Analyse assortment, brand coverage, and pricing across every electronics category in the Italian market.
• Retail intelligence — Monitor online stock status and discount percentages across large product ranges.
• Catalogue enrichment — Match products by EAN to enrich your own catalogue with images, ratings, and category data.
• Brand monitoring — Track how your brand's products are priced, rated, and merchandised on Unieuro.
• Data journalism & academia — Build datasets on Italian consumer-electronics pricing and consumer ratings.
• Reselling & arbitrage — Find discounted lines and price gaps against other Italian and EU electronics retailers.

How to scrape Unieuro data

1. Create an Apify account — Sign up at apify.com (free tier available).
2. Open the Unieuro Scraper — Navigate to this actor's page in the Apify Store.
3. Enter a search term — Type an Italian product keyword (e.g., "smartphone", "televisore", "lavatrice"). The scraper matches it against Unieuro's full catalogue.
4. Refine (optional) — Restrict to in-stock items, or raise the delay between requests for very large runs.
5. Set a result limit — Choose how many products you want (default: 100).
6. Run the actor — Click "Start".
7. Download your data — Export as JSON, CSV, or Excel from the Dataset tab, or pull it via the Apify API for automated workflows.

Input

Field	Type	Description
searchQuery	string	Italian keyword to search the catalogue (e.g. smartphone, televisore, lavatrice, notebook, cuffie). Defaults to smartphone.
maxResults	integer	Maximum number of products to scrape. Default 100.
inStockOnly	boolean	Only return products currently available online. Default false.
requestDelaySecs	integer	Minimum pause between paginated requests (only relevant past 1,000 results). Default 0.
proxyConfiguration	object	Proxy settings. Left at the default (Apify automatic proxy) — Unieuro's product data has no anti-bot in front of it.

An empty input {} runs a valid scrape (smartphone, up to 100 products), so the actor always returns data.

Output

Each product is a flat JSON row:

Field	Type	Example
name	string	United UNLED32M10 TV 32" HD, Triplo tuner DVBT2/C/S2 HEVC MAIN10, Dolby Audio, Parental Control
brand	string	United
price	number | null	99
originalPrice	number | null	179.99
currency	string	EUR
discount	string	-44%
ean	string	8022625132104
sku	string	UNTLED32M10
inStock	boolean | null	true
rating	number | null	4
reviewCount	number | null	0
category	string	Catalogo > TV, DVD e Home Cinema > TV > TV Led
imageUrl	string	https://www.unieuro.it/medias/sys_master/root/hfa/h48/...
url	string	https://www.unieuro.it/online/TV-Led/UNITED-UNLED32M10-...-pidUNTLED32M10
scrapedAt	string	2026-09-13T09:16:16.110Z

Example output

{
  "name": "United UNLED32M10 TV 32\" HD, Triplo tuner DVBT2/C/S2 HEVC MAIN10, Dolby Audio, Parental Control",
  "brand": "United",
  "price": 99,
  "originalPrice": 179.99,
  "currency": "EUR",
  "discount": "-44%",
  "ean": "8022625132104",
  "sku": "UNTLED32M10",
  "inStock": true,
  "rating": 4,
  "reviewCount": 0,
  "category": "Catalogo > TV, DVD e Home Cinema > TV > TV Led",
  "imageUrl": "https://www.unieuro.it/medias/sys_master/root/hfa/h48/52098121629726/-api-rest-00ed29448a7522f610cac04d7b9ea7e0-assets-14e4fb90f9365932762918415d702179-preview-sgmConversionBaseFormat-sgmProductFormat.jpg",
  "url": "https://www.unieuro.it/online/TV-Led/UNITED-UNLED32M10-TV-32-HD-Triplo-tuner-DVBT2-C-S2-HEVC-MAIN10-Dolby-Audio-Parental-Control-pidUNTLED32M10",
  "scrapedAt": "2026-09-13T09:16:16.110Z"
}

originalPrice and discount are set only when a product is on offer. rating and reviewCount are populated only for products that have received customer reviews — not every product has them.

How it works

Unieuro's search runs against its own backend product index, called directly from the storefront's browser. This actor reads that same structured data directly (the same data the site itself uses to render search results), so the output is clean and complete — not scraped from fragile HTML markup. One request can return up to 1,000 matching products; larger runs page through automatically until your result limit is reached.

How much does it cost?

This actor is billed $0.02 per run plus $0.002 per result:

• 100 products: ~$0.22
• 1,000 products: ~$2.02

Your run's usage cost only settles after the run reports SUCCEEDED — reading a mid-run dataset understates the eventual cost.

Tips

• Use Italian keywords. Unieuro is an Italian storefront, so cuffie returns more than headphones and lavatrice more than washing machine.
• Broad category terms return the most. Terms like notebook, televisore, frigorifero, and smartphone map to full catalogue categories with hundreds of products.
• Large runs. For several thousand products, set requestDelaySecs to 2–5 to stay comfortably polite between paginated requests.

Limitations

• Search is keyword-driven; there is no full-catalogue crawl mode in this version.
• Physical in-store (per-branch) stock is not included — availability reflects national online status only.
• Not every product carries customer ratings; rating/reviewCount are null where Unieuro has none on file.

Related Scrapers

Building a cross-retailer European electronics price dataset? Pair this with other Studio AMBA electronics scrapers:

• MediaMarkt Spain / Germany / EU — same vertical, different European markets.
• Krefel Scraper / Vandenborre Scraper — Belgian electronics chains.
• Elgiganten Scraper — Nordic electronics chain.
• Darty Scraper / Fnac Scraper — French electronics/media retailers.
• Mister Auto Scraper — automotive parts and accessories.

Match products across all of them by ean to compare prices on identical items.