Website Brand & Favicon Extractor

Get the icon, logo, colours and name a website declares about itself — for thousands of domains, with every asset URL verified to exist.

The usual failure in this category is returning /favicon.ico for sites that do not have one. This Actor sends a HEAD request for every asset and drops the dead ones, so what you get back actually renders.

What you get

{
  "domain": "stripe.com",
  "siteName": "Stripe",
  "description": "Stripe powers online payment processing...",
  "bestIconUrl": "https://images.stripeassets.com/.../favicon.png",
  "bestIconSizePx": 180,
  "logo": "https://images.stripeassets.com/.../stripe-logo.png",
  "ogImage": "https://images.stripeassets.com/.../og.png",
  "themeColor": "#635bff",
  "language": "en",
  "iconCount": 4,
  "icons": [
    { "url": "...", "kind": "apple-touch-icon", "sizePx": 180, "exists": true, "bytes": 4821 }
  ]
}

Main use cases

• CRM and directory enrichment. Turn a list of company domains into logos and brand colours for your UI.
• Link previews and cards — pair with Open Graph metadata.
• Competitive and portfolio monitoring — track when a brand refreshes its identity.
• Design research. Collect theme colours across an industry.
• Investor and marketplace listings that need a logo per company.

Where the assets come from

Field	Source
icons	<link rel="icon">, apple-touch-icon, mask-icon, plus an implicit /favicon.ico probe
logo	JSON-LD Organization.logo — the most reliable declared logo
ogImage / twitterImage	Open Graph and Twitter card tags
siteName	og:site_name, then JSON-LD name, then <title>
themeColor	<meta name="theme-color">

bestIconUrl is the largest verified icon, which is the one worth displaying.

Pricing

Event	Price	When
Site extracted	$0.002	One website's brand assets successfully extracted

Sites that could not be reached are not charged.

1,000 websites = $2.00.

Input

Field	Type	Default	Notes
websites	array	required	Bare domains work. Up to 5,000.
verifyAssets	boolean	true	HEAD every asset and drop dead URLs. Off is faster but returns icons that 404.
concurrency	integer	8	Parallel sites.

Limitations

• No JavaScript rendering, so assets injected client-side are missed. The overwhelming majority of sites declare icons and Open Graph tags in the initial HTML.
• No image analysis. themeColor is the value the site declares, not a colour sampled from the logo. No dominant-colour extraction.
• logo is only returned when the site publishes JSON-LD with an Organization logo. Many sites do not; bestIconUrl is the dependable fallback.
• Assets are linked, not downloaded or rehosted — you get URLs.

Related Actors

• Link Preview API — full OpenGraph unfurling for individual URLs.
• Bulk Email Deliverability Auditor — enrich the same domain list with mail configuration.

Reliability

• Retries on 429 and 5xx with exponential backoff; permanent 4xx errors are not retried.
• Bad input is reported and skipped, never charged.
• One failing target never aborts the rest of the run.
• Concurrency is bounded and configurable — this work is network-bound, so parallel requests, not memory, are what control speed.

Data source and responsible use

Reads only publicly available data. No authentication bypass, no CAPTCHA circumvention, no browser automation.

Not affiliated with any of the services checked.

How to use Website Brand & Favicon Extractor

1. Open Website Brand & Favicon Extractor on Apify Store and click Try for free.
2. Fill in the input (the form is prefilled with a working example) and click Start.
3. Watch results appear in the Output tab, then download them as JSON, CSV, Excel or HTML, or read them through the API.
4. Optional: save the input as a task and add a schedule to run it automatically, or connect it to your tools with integrations and webhooks.

Output example

Each result is one dataset item. A real item from a test run (long fields shortened):

{
  "domain": "stripe.com",
  "siteName": "Stripe",
  "title": "Stripe | Financial Infrastructure to Grow Your Revenue",
  "description": "Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models, and manage money movement.",
  "bestIconUrl": "https://images.stripeassets.com/fzn2n1nzq965/4vVgZi0ZMoEzOhkcv7EVwK/8cce6fdcf2733b2ec8e99548908847ed/favicon.png?w=180&h=180",
  "bestIconSizePx": 180,
  "logo": "https://images.stripeassets.com/fzn2n1nzq965/1hgcBNd12BfT9VLgbId7By/01d91920114b124fb4cf6d448f9f06eb/favicon.svg",
  "ogImage": "https://b.stripecdn.com/mkt-ssr-statics/assets/_next/static/media/stripe.37119086.jpg",
  "twitterImage": "https://b.stripecdn.com/mkt-ssr-statics/assets/_next/static/media/stripe.37119086.jpg",
  "themeColor": null,
  "language": "en-US",
  "iconCount": 4
}

Use Website Brand & Favicon Extractor with AI agents (MCP)

Give Claude, ChatGPT, Cursor, VS Code or any MCP client this Actor as a tool through the hosted Apify MCP server. The agent sees the input fields with descriptions and example values, runs the Actor, and reads the results.

MCP server URL (this Actor only):

https://mcp.apify.com/?tools=technicaldost/website-brand-favicon-extractor

Claude Code:

$claude mcp add --transport http apify "https://mcp.apify.com/?tools=technicaldost/website-brand-favicon-extractor" --header "Authorization: Bearer YOUR_APIFY_TOKEN"

Cursor, VS Code, Claude Desktop and other clients (mcp.json or the client's MCP settings):

{
  "mcpServers": {
    "apify": {
      "url": "https://mcp.apify.com/?tools=technicaldost/website-brand-favicon-extractor",
      "headers": { "Authorization": "Bearer YOUR_APIFY_TOKEN" }
    }
  }
}

Clients that support sign-in (such as Claude.ai connectors) can use the URL without a token and log in to Apify instead. Get your token in Apify Console → Settings → API & Integrations, or generate a ready config for your client at mcp.apify.com. In the agent the tool is named technicaldost--website-brand-favicon-extractor; ask it, for example, to "run Website Brand & Favicon Extractor with {"websites": ["https://stripe.com", "https://github.com"]}".

AI agents without an Apify account can also run and pay for this Actor per request with x402 agentic payments.

Run Website Brand & Favicon Extractor via API

Run the Actor and get its results in one call (replace YOUR_APIFY_TOKEN):

curl -X POST "https://api.apify.com/v2/acts/technicaldost~website-brand-favicon-extractor/run-sync-get-dataset-items?token=YOUR_APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"websites": ["https://stripe.com", "https://github.com"]}'

Python (pip install apify-client):

from apify_client import ApifyClient

client = ApifyClient("YOUR_APIFY_TOKEN")
run = client.actor("technicaldost/website-brand-favicon-extractor").call(run_input={"websites": ["https://stripe.com", "https://github.com"]})
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

JavaScript / TypeScript (npm install apify-client):

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: 'YOUR_APIFY_TOKEN' });
const run = await client.actor('technicaldost/website-brand-favicon-extractor').call({"websites": ["https://stripe.com", "https://github.com"]});
const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(items);

Long runs: start them with POST /v2/acts/technicaldost~website-brand-favicon-extractor/runs and fetch the dataset when the run finishes, or receive a webhook.

Integrations

Website Brand & Favicon Extractor works with Make, Zapier, n8n, LangChain, Google Sheets, Slack, GitHub and webhooks. Schedule runs in Apify Console and send new results straight to your apps, spreadsheets or AI pipelines.

FAQ

Can I use Website Brand & Favicon Extractor with AI agents like Claude or ChatGPT?

Yes. Connect the Apify MCP server with ?tools=technicaldost/website-brand-favicon-extractor (see above) and the agent can run the Actor and read its results on its own.

Can I call Website Brand & Favicon Extractor from my own code?

Yes. Use the REST API, or the official Python and JavaScript clients shown above. Results are available as JSON, CSV, Excel, XML or HTML.

How do I run it on a schedule?

Save your input as a task in Apify Console and add a schedule (for example, daily). Use webhooks or integrations to send each run's results onward.

Is it legal to use this Actor?

It works with publicly available data. Make sure your use complies with the source website's terms and with data protection laws such as GDPR, especially for personal data.

Something doesn't work or I need a feature. What should I do?

Open an issue in the Issues tab on this Actor's page with an example input, and we'll look into it.