Google Maps Lead Enrichment — Emails, Phones & Social Profiles

Turn a plain Google Maps search into a sales-ready lead list in one run.

Most Google Maps scrapers stop at the map pin: name, address, rating, website. That is a directory listing, not a lead. This Actor takes the extra step — it opens each business's website, reads the homepage and the pages a human would click to find a contact (/contact, /about, /impressum, /enquiry), and pulls out the email addresses, phone numbers and social profiles you actually need to start a conversation. It then checks whether the email's domain can receive mail at all, so obvious placeholder addresses never reach your CRM.

You give it plumbers in Austin TX. You get back rows with service@austinplumbing.com, +15129004663, a LinkedIn URL, a Facebook URL, the coordinates, the rating and the place ID — one row per business.

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What you get

Stage	What happens
1. Find	Each search query is resolved against Google Maps' structured business search. Up to 20 businesses per request, up to about 120 per query. Name, address, phone, rating, category, coordinates, place ID and website come from here.
2. Enrich	The business website and its most relevant contact or about pages are checked, up to your page budget.
3. Extract	Public emails, phone numbers, and social profile URLs are collected and deduplicated.
4. Validate	The primary email's domain gets a DNS MX lookup, so you can tell a real mailbox domain from a theme placeholder, and you learn which mail provider the business runs on.

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Honest hit rates

Measured across 118 real small-business websites found through Google Maps in six countries (US, UK, India, Australia), plus a further live verification run:

Signal	Share of businesses
Website reachable	~89% (up to ~95% with the blocked-site retry enabled)
At least one email address	~71–75%
At least one phone number	~65–85%
At least one social profile	~83–87%
At least one contact channel of any kind	~95%

These rates vary a lot by vertical. In our measurements: US home services (plumbers, HVAC) landed around 55–60% email, because those businesses deliberately push click-to-call and hide email behind JavaScript contact forms. Wellness and design businesses in Australia and India landed around 85–90% email. Professional services (law, dental) sit in between. Plan your list size around the low end of that range, not the high end.

Around 5% of the email domains we found do not resolve at all — theme placeholders shipped with a website template. The email_domain_mx_ok field flags those for you.

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Input parameters

{
  "queries": [
    "dentists in Portland OR",
    "interior designers Bangalore",
    "law firms Manchester UK"
  ],
  "maxResults": 100,
  "maxPagesPerSite": 4,
  "concurrency": 8,
  "verifyEmailDomains": true,
  "onlyWithContact": false,
  "retryBlockedWithProxy": false
}

Field	Type	Default	Description
queries	string[]	[]	Google Maps searches, written exactly as you'd type them into Maps. Put the location in the text ("plumbers in Austin TX"), not in a separate field.
websites	string[]	[]	Optional. Enrich these URLs directly and skip the Maps step. Can be combined with queries.
businesses	object[]	[]	Optional. Business objects that each carry a website field (e.g. output from a Maps place scraper). Their fields are carried through onto the enriched rows.
maxResults	integer	10	Maximum enriched rows across all queries. Max 1000.
maxPagesPerSite	integer	4	Homepage plus up to 3 ranked contact pages. Capped at 4 — see Limitations.
concurrency	integer	8	Websites fetched in parallel. Max 32. Raise the run's memory to 512 MB before going above 16.
verifyEmailDomains	boolean	true	DNS MX check on the primary email's domain.
onlyWithContact	boolean	false	Drop businesses with no email, phone or social profile at all. Fewer rows, fewer charges.
retryBlockedWithProxy	boolean	false	Retry websites that restrict the first visit. This improves coverage but can make runs slower.
proxyConfiguration	object	preconfigured	Optional connection settings used only for restricted-site retries.

You can run with queries alone, websites alone, or both together.

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Output fields

One row per business.

Business (from Google Maps)

Field	Type	Description
source_query	string	The query this business came from (or direct-input).
business_name	string	Business name.
business_address	string	Full formatted address.
business_phone	string	Phone listed on the Maps profile.
business_category	string	Primary category, e.g. Plumber.
business_categories	string[]	All categories on the listing.
business_rating	number	Star rating, e.g. 4.8.
latitude	number	Decimal latitude.
longitude	number	Decimal longitude.
place_id	string	Google place ID.
google_maps_cid	string	Google Maps CID.
google_maps_url	string	Absolute link to the Maps listing.

Contact intelligence (from the website)

Field	Type	Description
website	string	Website as listed on Google Maps.
final_url	string	URL actually reached after redirects.
emails	string[]	All email addresses found, deduplicated, best-signal first.
primary_email	string	The highest-confidence address.
primary_email_source	string	mailto, cfemail (decoded from obfuscated markup) or text.
emails_count	number	Number of distinct emails found.
email_domain	string	Domain of the primary email.
email_is_freemail	boolean	true for gmail/yahoo/outlook-type addresses — normal and usable for small businesses.
email_domain_mx_ok	boolean	true when the domain has MX records and can receive mail.
email_mx_provider	string	google, microsoft365, zoho, godaddy or other. Useful for segmentation.
phones	string[]	Phone numbers found on the site, tel: links first.
primary_phone	string	Best phone number, falling back to the Maps phone.
phones_count	number	Number of distinct phones found.
facebook_url	string	Facebook profile/page URL.
instagram_url	string	Instagram profile URL.
linkedin_url	string	LinkedIn company/person URL.
youtube_url	string	YouTube channel URL.
x_url	string	X (Twitter) profile URL.
tiktok_url	string	TikTok profile URL.
pinterest_url	string	Pinterest profile URL.
social_profiles_count	number	How many distinct social networks were found.
contact_pages	string[]	The contact/about pages that were actually read.
has_contact	boolean	true if any contact channel was found.

Run diagnostics

Field	Type	Description
fetch_status	string	ok, http_4xx, http_5xx, blocked_shell, dns_error, ssl_error, timeout, connect_error, not_html, social_website, no_website.
http_status	number	HTTP status of the homepage request.
pages_fetched	number	Pages read for this business.
bytes_fetched	number	Bytes of HTML read for this business.
elapsed_ms	number	Wall time spent on this business.
scraped_at	string	ISO 8601 UTC timestamp.

Example output

{
  "source_query": "plumbers in Austin TX",
  "business_name": "Austin Plumbing",
  "business_address": "5115 N Lamar Blvd Ste 100, Austin, TX 78751",
  "business_phone": "(512) 900-4663",
  "business_category": "Plumber",
  "business_categories": ["Plumber", "Drainage service", "Water softening equipment supplier"],
  "business_rating": 4.8,
  "latitude": 30.3189435,
  "longitude": -97.7301705,
  "place_id": "ChIJq0fCfwkpW4YR4EqPvo68RGQ",
  "google_maps_url": "https://www.google.com/maps/place/?q=place_id:ChIJq0fCfwkpW4YR4EqPvo68RGQ",
  "website": "https://austinplumbing.com/",
  "final_url": "https://www.austinplumbing.com/",
  "emails": ["service@austinplumbing.com"],
  "primary_email": "service@austinplumbing.com",
  "primary_email_source": "text",
  "email_domain": "austinplumbing.com",
  "email_is_freemail": false,
  "email_domain_mx_ok": true,
  "email_mx_provider": "microsoft365",
  "phones": ["+15129004663", "5129004663", "(512) 900-4663"],
  "primary_phone": "+15129004663",
  "facebook_url": "https://www.facebook.com/AustinPlumbing512",
  "instagram_url": "https://www.instagram.com/austinplumbingtx/",
  "linkedin_url": "https://www.linkedin.com/company/austin-plumbing/",
  "youtube_url": "https://www.youtube.com/@AustinPlumbingtx",
  "x_url": "https://x.com/austinplumber",
  "tiktok_url": "https://www.tiktok.com/@austinplumbingtx",
  "pinterest_url": "https://www.pinterest.com/austinplumbingtx/_profile/",
  "social_profiles_count": 7,
  "contact_pages": [
    "https://www.austinplumbing.com/contact-us/",
    "https://www.austinplumbing.com/about-us/",
    "https://www.austinplumbing.com/book-appointment/"
  ],
  "fetch_status": "ok",
  "http_status": 200,
  "pages_fetched": 4,
  "bytes_fetched": 415783,
  "elapsed_ms": 5423,
  "has_contact": true,
  "scraped_at": "2026-07-27T22:51:47+00:00"
}

---

Limitations

Read these before you size a campaign.

• Roughly one business in four yields no email. That is a real outcome, not a bug. 18 of 105 successfully-read sites in our measurement had no email address anywhere across four pages — many small businesses genuinely only publish a phone number and a JavaScript contact form. Those rows still carry phone and social data.
• Hit rate depends heavily on the vertical. US home services are the weakest (~55–60% email); wellness, design and professional services abroad are the strongest (~85–90%). Budget for the low end.
• Crawl depth is capped at 4 pages per site and this is deliberate. We tested going to 10 pages on the sites that produced no email: it recovered 2 of 18, one of which was a regulator's address rather than the business's, while tripling bandwidth per site. There is no meaningful yield beyond 4.
• Email validation is domain-level, not mailbox-level. email_domain_mx_ok proves the domain can receive mail. It does not prove info@ exists. Mailbox-level checks require SMTP conversations that are not possible from this environment.
• A single Maps query saturates at about 120 businesses. For larger territories, split into several narrower queries (by suburb, by adjacent city, by sub-category) rather than raising maxResults on one broad query.
• Free-mail addresses are kept, not filtered. About one in six small businesses uses a Gmail or Yahoo address as its real business contact. The email_is_freemail flag lets you decide; the Actor does not decide for you.
• Some businesses list a Facebook page as their website. Those are recorded in facebook_url with fetch_status: social_website rather than crawled.
• Roughly 5–11% of sites are unreachable because of dead domains, broken hosting, or access restrictions. fetch_status records the user-visible outcome.
• A search that matches nothing returns zero rows and finishes successfully. It is not treated as an error.

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Use cases

• Feed the output straight into a CRM or cold-email tool — the rows are flat, typed and deduplicated.
• Filter on email_domain_mx_ok = true and has_contact = true for the cleanest outreach list.
• Segment by email_mx_provider when you want to target businesses on Google Workspace versus Microsoft 365.
• Use business_rating and business_categories to prioritise before you ever send.

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Compliance

This Actor reads only publicly published business contact information from public websites and public business listings. It does not access private accounts, does not log in anywhere, and does not attempt to bypass authentication. Business contact data is still personal data in many jurisdictions — you are responsible for having a lawful basis for contacting the businesses you collect, and for honouring opt-outs under GDPR, CAN-SPAM, CASL, DPDP and any other regime that applies to you.

Compared to alternatives

• vs. lukaskrivka Google Maps enrichment actors: This actor combines Maps discovery and website-contact enrichment in one run while keeping the source place fields.
• vs. a standard Google Maps scraper: It adds public emails, phones, social profiles, contact pages, and domain-level email signals to each place record.

FAQ

Does every business return an email address? No. Expect roughly 71–75% email coverage overall, with meaningful variation by industry and country.

Can I enrich an existing website list? Yes. Use websites, or use businesses to preserve your original business fields.

Does domain validation prove a mailbox exists? No. It confirms that the email domain accepts mail, not that an individual mailbox is active.

Last verified: 2026-07

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