B2B Lead Qualifier & Prospect Scoring API

Score and rank company domains 0–100, then return public contact paths, evidence and the next best sales action.

This Actor is built for lead qualification, lead scoring, sales prospecting, CRM enrichment, agency prospecting, sales automation and AI agents. It analyzes public company websites and turns them into structured, prioritized sales decisions.

The buyer job

You already have company names or domains. The problem is deciding:

• which accounts deserve attention first
• which leads are actually contactable
• what evidence supports the score
• what angle to use
• what the next action should be

This Actor converts domains into ranked, evidence-backed lead qualification instead of leaving you with another raw contact list or generic website audit.

What you get

For each prospect, the Actor can return:

• opportunityScore from 0–100
• salesReadiness level
• contactabilityScore
• public emails and phones discovered on checked pages
• public social profiles and contact/quote/booking paths
• bestContact
• evidence explaining the score
• conversion and sales-readiness signals
• salesAngle
• outreachOpener
• recommendedAction

The core question is: which lead should I work first, why, how can I reach them, and what should I do next?

Common use cases

• Score and rank B2B lead lists
• Qualify company domains before outreach
• Prioritize agency, web-design, CRO or local-SEO prospects
• Enrich CRM records with live website and contactability signals
• Prioritize accounts from Google Maps, directories or exported lead lists
• Add deterministic lead qualification to sales-automation workflows
• Give AI agents structured prospect intelligence before they take the next action

Three-step workflow

1. Send one or more company domains.
2. The Actor checks public website signals, contactability and conversion gaps.
3. Receive structured scores, evidence, contact paths and a recommended next action.

Example input

{
  "prospects": [
    {
      "name": "Example Company",
      "domain": "example.com"
    }
  ],
  "maxPagesPerProspect": 3
}

Example output fields

{
  "opportunityScore": 82,
  "salesReadiness": "HIGH",
  "contactabilityScore": 75,
  "bestContact": "sales@example.com",
  "salesAngle": "Evidence-backed sales angle",
  "outreachOpener": "First outreach line",
  "recommendedAction": "Next best action"
}

What this is — and is not

Tool type	Typical output	What this Actor adds
Contact finder	Emails / phones	Priority, evidence, sales-readiness and next action
Generic lead scorer	Score from supplied fields	Live public website evidence from the company domain
Website audit	Technical or conversion issues	Sales-oriented prioritization and contactability
B2B Lead Qualifier	Domain → ranked sales decision	Score + contact path + evidence + angle + next action

This Actor does not claim a verified decision-maker identity unless one is explicitly available from the public source. It does not rely on private people databases.

Best fit

Works best when you already have domains and need to decide which companies to work first. Good fits include agencies, B2B SaaS, consultants, web-design/CRO teams, local-SEO providers, CRM enrichment pipelines and AI-agent workflows.

Data and cost model

The Actor uses public web data only. It does not require a paid data provider or paid proxy by default. Pricing is usage-based so spend scales with actual runs rather than an idle subscription.

API and automation

The Actor can be called through the Apify API and is designed for machine-readable workflows. The same engine is packaged for API marketplaces, MCP/agent workflows and other low-maintenance distribution channels where relevant.

No email sending is built in. The output is intended to feed your existing CRM, sequencer, agent or sales workflow.