Hospitality Website Opportunity Scanner

Find hotels, B&Bs, apartments, hostels, restaurants, cafes and other hospitality businesses with public website, SEO, contact, booking and conversion opportunity signals.

Built for web agencies, hospitality marketing consultants, booking-engine vendors, local SEO teams, CRM enrichment workflows and outbound sales teams that need qualified website-opportunity leads, not raw scraped rows.

What it does

Given locations or a direct inputBusinesses list, the Actor:

1. accepts known hospitality websites from CRM rows, Google Maps exports, spreadsheets, or manual lists;
2. optionally discovers public hospitality businesses from OpenStreetMap/Overpass;
3. filters for businesses with public websites;
4. audits homepage plus likely contact/about/booking pages;
5. extracts public emails, phones, WhatsApp and social links when visible;
6. detects technical and commercial opportunity signals;
7. returns a scored lead with opportunityScore, signals, and outreach-ready salesAngles.

For production workflows, inputBusinesses is the most reliable mode. Location discovery is useful for prospecting but depends on public OSM/Overpass coverage.

Expanded use cases

• Web-design outreach for hotels and restaurants with weak or broken websites.
• Direct-booking sales campaigns for properties missing booking CTAs.
• Local SEO audits for hospitality websites with weak metadata or thin content.
• CRM enrichment for hospitality prospect lists.
• Agency prioritization: score accounts before humans review the best leads.
• Monitoring public hospitality websites for DNS/SSL/404 failures.

Supported discovery categories

Examples: hotel, guest_house, bed_and_breakfast, apartment, hostel, motel, resort, camp_site, chalet, restaurant, cafe, bar, pub, attraction.

Input examples

Discover by location

{
  "country": "Spain",
  "locations": ["Barcelona"],
  "businessTypes": ["hotel", "apartment", "restaurant", "cafe"],
  "maxPlacesPerLocation": 50,
  "maxBusinessesToAudit": 25,
  "minOpportunityScore": 35,
  "includeContactExtraction": true,
  "includeWebsiteAudit": true,
  "language": "en"
}

Audit your own business list

{
  "inputBusinesses": [
    {
      "businessName": "Hotel Jazz",
      "category": "hotel",
      "location": "Barcelona",
      "website": "https://www.hoteljazz.com/"
    }
  ],
  "locations": [],
  "maxBusinessesToAudit": 50,
  "minOpportunityScore": 35,
  "language": "en"
}

Output fields

Each dataset item includes:

• businessName, category, location, address, phone
• website, normalizedWebsite, statusCode, checkedPages
• publicEmails, publicPhones, socialLinks
• signals, technologies, opportunityScore, salesAngles
• source, sourceId, checkedAt, error

Example output table

Business	Category	Location	Score	Website issue / signal	Public contacts	Sales angle
Bosc Tancat	restaurant	Barcelona	60	Missing CTA + weak metadata	phone/social if public	Improve conversion path and local SEO.
Hotel Nice Sorrento	hotel	Sorrento	42	HTTP website, no WhatsApp detected	phone	Upgrade trust and mobile contact flow.
Hotel América	hotel	Barcelona	24	Tracking gap / no WhatsApp detected	public contact	Improve campaign tracking and mobile conversion.

Example JSON item

{
  "businessName": "Example Hotel",
  "category": "hotel",
  "location": "Barcelona",
  "website": "https://examplehotel.com",
  "normalizedWebsite": "https://examplehotel.com/",
  "publicEmails": ["info@examplehotel.com"],
  "publicPhones": ["+34 900 000 000"],
  "socialLinks": ["https://www.instagram.com/examplehotel"],
  "statusCode": 200,
  "signals": {
    "includeContactExtraction": true,
    "includeWebsiteAudit": true,
    "fetchIssueType": "ok",
    "hasHttps": true,
    "hasPublicEmail": true,
    "hasPublicPhone": true,
    "hasWhatsapp": false,
    "hasBookingEngineOrBookingCTA": false,
    "missingMetaDescription": true
  },
  "opportunityScore": 72,
  "salesAngles": [
    "No clear booking/contact/quote CTA detected: conversion improvement opportunity.",
    "WhatsApp not detected: mobile contact/conversion opportunity.",
    "Missing or weak meta description: SEO/local-search opportunity."
  ]
}

Pricing

This Actor is monetized with Apify Pay Per Event at $0.02 per qualified hospitality opportunity lead written to the dataset, shown as $20 / 1,000 qualified opportunity leads.

Data source and compliance notes

• Uses public OpenStreetMap/Overpass records only for optional discovery.
• Audits only public business websites supplied by the user or present in public records.
• Does not log in, bypass paywalls, or access private systems.
• Email/phone extraction is limited to public business contact data visible on websites.
• Users are responsible for outreach, privacy and anti-spam compliance in their jurisdiction.

Limitations

• OSM coverage varies by city/category; bring-your-own inputBusinesses is more reliable for production.
• Some sites block automated requests with HTTP 403; these are marked separately from broken websites.
• CTA/booking detection is keyword-based.
• The Actor does not render JavaScript-heavy sites; SPA websites may need manual review.
• Contact extraction is conservative to reduce false positives, so it may miss obfuscated emails.