Website Conversion Audit & Lead Scorer

Turn public business websites into ranked, evidence-backed web design and SEO leads. The Actor identifies missing calls to action, contact paths, trust signals, analytics, mobile metadata, and a concrete next sales action.

Start with the free synthetic sample. It performs no website request and creates no charge event. When the output format fits your workflow, select one basic website audit: one public URL, maxUrls: 1, and $0.01 only when the domain is successfully audited.

Use it from Apify Console, the Apify API, schedules, integrations, or an autonomous agent. Results are written as JSON to the default dataset and can be exported as JSON, CSV, Excel, or other supported formats.

What the first result looks like

The basic audit returns evidence you can inspect before using a deeper product:

{
  "url": "https://example.com/",
  "score": 62,
  "grade": "C",
  "issues": [
    {
      "code": "weak_cta",
      "finding": "No obvious conversion call-to-action detected",
      "evidence": "no common CTA phrase detected"
    }
  ],
  "recommendedNextAction": "Validate and fix: weak_cta, no_contact_path, weak_title_length."
}

Findings describe visible page evidence. They do not invent traffic, revenue loss, or private contact data.

Why use this Actor?

• Qualify agency prospects using visible conversion and technical evidence.
• Rank up to 20 business websites in one consistent scoring model.
• Identify contactability, analytics, metadata, mobile-readiness, CTA, and trust-signal gaps.
• Feed predictable JSON into CRMs, dashboards, outreach review queues, and agent workflows.

The Actor does not scrape personal profiles, send outreach, or claim unverifiable revenue losses.

Free sample, then a $0.01 live audit

1. Open the Input tab and run the default Free synthetic sample — $0.
2. Open the default dataset and inspect the score, evidence, issues, and next action.
3. Select Basic website audit — $0.01/domain.
4. Replace the example URL with one public website.
5. Keep Maximum URLs at 1, start the Actor, and open the dataset.

{
  "analysisMode": "audit",
  "urls": ["https://example.com"],
  "maxUrls": 1
}

When the basic result is useful, choose leadQualification for contactability and a ranked sales action, or competitorComparison for a multi-site comparison.

Existing AI-agent performance integrations

The legacy API value agentPerformance remains supported for existing integrations but is removed from the website-focused input form. New AI-agent evaluation workflows should use the focused AI Agent Performance Auditor, which returns a CI-friendly GO, REVIEW, or HOLD release decision.

Pricing

Product	Chargeable event	Price
Synthetic output sample	none	$0
Basic website audit	website-audit	$0.01 per successful domain
Lead qualification	lead-qualified	$0.08 per successful domain
Competitor comparison	competitor-compared	$0.05 per successfully analyzed domain
AI-agent performance audit	agent-performance-audit	$0.25 per report

Invalid website URLs and failed fetches are stored transparently and are not charged as successful website events. Platform usage is included. Use Apify's maximum-charge control to cap a run.

Output fields

Website results include score, grade, issues, detected signals, contactability, and a recommended next action. Agent-performance results include healthScore, status, metrics, regressions, byVersion, byModel, and recommendations.

API and agent integration

Run this Actor through the Apify API, schedules, or integrations. Each successful audit writes structured results to the default Apify dataset, ready for export or a downstream workflow. Use the Input tab to inspect the schema and Apify's API tab to copy the request for your own account.

Responsible use and support

Analyze only data you are authorized to process. Review target-site terms and applicable privacy rules before crawling. Do not place secrets, personal data, or private prompts in public datasets. For problems or feature requests, use the Actor's Issues tab and include a minimal reproducible input without credentials.