Hitta.se Scraper — Swedish Business Directory Leads (Företag)

The hitta.se scraper that turns Sweden's largest search directory into a clean B2B lead list: company name, phone number, email, website, street address, postal code, city, county and coordinates for any trade in any Swedish town. Type rörmokare + Stockholm, press Start, export Swedish business leads to JSON, CSV or Excel.

Business listings only. hitta.se also indexes private persons ("personer"). This actor scrapes the company tab (företag) exclusively — private-person records cannot be produced, and there is no setting that turns them on. See Business-only by design.

What can you do with it?

• Hitta företag med telefonnummer — every record carries the phone hitta.se publishes, in international +46 format, ready for a dialer or CRM
• Get Swedish business leads with email addresses — email comes straight out of the search results, no per-company detail crawl and no extra proxy cost. Coverage depends on the market: in city searches 19–24 of every 25 companies had a published email, in a small town like Kiruna only 3 of 11
• Export hitta.se search results to CSV or Excel — one clean row per company, stable columns, ready to import
• Build B2B prospect lists by trade and city — elektriker in Göteborg, redovisningsbyrå in Malmö, snickare nationwide
• Skrapa hitta.se företagsuppgifter — namn, telefon, e-post, hemsida, adress, postnummer, ort och län
• Feed AI agents and pipelines — structured JSON via API, webhooks or the Apify MCP server, so an agent can call this scraper as a tool

Pricing

$2.50 per 1,000 business records ($0.0025 per record). You pay only for records actually delivered to your dataset — a failed or empty search costs nothing, because data is pushed to the dataset before it is charged.

Scenario	Records	Run cost
Plumbers in Stockholm	~210	~$0.53
One trade across the 20 largest Swedish cities	~3,000	~$7.50
Nationwide trade sweep	~10,000	~$25

There is no enriched tier and no per-company detail crawl: email and website are already in the search results, so everything is delivered at the single per-record price. Compute is a fraction of a browser-based scraper's — this actor runs on plain HTTP, no headless browser.

No proxy required. The default configuration uses no proxy at all, so the only platform cost on top of the per-record price is a few cents of compute: measured at roughly $0.007 per 1,000 records. If you choose to route through residential proxies, budget about $0.021 per 1,000 records instead.

How to scrape hitta.se (step by step)

1. Click Try for free — you need a free Apify account.
2. Enter one or more Search terms in Swedish (e.g. rörmokare, elektriker).
3. Enter Locations (e.g. Stockholm, Kiruna) — or leave empty to search all of Sweden.
4. Optionally adjust Max results per search (default 100 per term × location) and the request delay. Leave Proxy configuration off — it is not needed.
5. Click Start, then open the Dataset tab and export as JSON, CSV, Excel, HTML or XML.

Prefer pasting URLs? Put hitta.se company search URLs straight into Start URLs instead of search terms.

Input example

{
  "searchTerms": ["rörmokare", "elektriker"],
  "locations": ["Stockholm", "Uppsala"],
  "maxResultsPerSearch": 200,
  "requestDelayMs": 1000
}

Output example (one dataset record)

{
  "name": "Örebro Vvs AB",
  "phone": "+4619306969",
  "phones": ["+4619306969", "+46730000100"],
  "email": "info@orebrovvs.se",
  "website": null,
  "street": "Gamla vägen",
  "streetNumber": "10",
  "address": "Gamla vägen 10 A",
  "postalCode": "70227",
  "city": "Örebro",
  "district": "Adolfsberg",
  "county": "Örebro län",
  "latitude": 59.25826725425936,
  "longitude": 15.186285637833427,
  "categories": ["Hus & Hem", "Bygg & Byggmaterial"],
  "reviewScore": null,
  "reviewCount": null,
  "hittaUrl": "https://www.hitta.se/verksamhet/orebro-vvs-ab-kcccsxxyz",
  "sourceUrl": "https://www.hitta.se/s%C3%B6k?vad=r%C3%B6rmokare&typ=ftg&sida=1",
  "searchTerm": "rörmokare",
  "location": null,
  "scrapedAt": "2026-08-17T23:03:34+00:00"
}

Missing values are explicit null, so CSV and Excel exports always have the same columns.

Use it from code or AI agents

curl -X POST "https://api.apify.com/v2/acts/worktech~hitta-scraper/run-sync-get-dataset-items?token=YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms":["rörmokare"],"locations":["Stockholm"],"maxResultsPerSearch":100}'

The actor also works with n8n, Make, Zapier, webhooks and the Apify MCP server — its flat, structured output is designed to be consumed by AI agents directly.

Business-only by design

hitta.se runs two indexes: companies (företag) and private persons (personer). Personal data is not what a lead-generation tool should be shipping, so the person index is walled off in four independent layers:

1. URL layer — every URL the actor builds is pinned to the company tab (typ=ftg). There is no code path that can request a person search.
2. Input layer — a person URL in Start URLs (typ=prv, /personer/, /person/) is rejected before a single request is made, with a named error explaining why.
3. Page layer — any fetched page whose selected tab is not the company tab is discarded whole, not parsed.
4. Record layer — an entry carrying private-person markers (a split personal name, an age, birthday/gender attributes) is dropped even if it were to appear inside the company list.

Every such drop is counted and written to the run SUMMARY as privatePersonEntriesDropped, so each run carries its own evidence — the field is always present, including when it is 0.

There is deliberately no includePersons input. The unit test suite includes a person-result fixture that the parser must refuse, and asserts that no input in the schema can re-enable persons.

Why this scraper?

• The search grammar that actually filters — hitta.se silently ignores the legacy var= location parameter and answers with the nationwide list. This actor uses the form verified against the live site, so rörmokare + Stockholm really returns Stockholm companies (210 hits) instead of the national 3,447.
• A real end-of-pagination signal — it follows hitta.se's own next-page link and cross-checks it against the reported hit count, instead of guessing that "a full page means there's another one". No phantom pages, no wasted requests on the tail of a search.
• Email and website included at the base price — no detail-page crawl, no enrichment surcharge, no residential-proxy blow-up.
• No silent failures — a burned search is recorded as a named error in the run SUMMARY (including which status burned it — 403, 429 or a timeout) and never kills the other searches; a charge failure is never swallowed; and you are never billed for records you did not receive, because records are pushed before they are charged. If hitta.se ever renames the fields this scraper reads, the run fails loudly instead of handing you an empty dataset with a green tick.
• Fast and cheap by construction — plain HTTP, no headless browser, one page at a time by default.

Also from worktech: Eniro Scraper — Swedish Business Directory Leads — pair it with this actor for wider Swedish coverage, and Lean Shopify Scraper.

FAQ

Do I need an API key or a hitta.se account? No. You need a free Apify account; the actor needs no credentials of any kind, and it only reads pages that are public to any visitor.

Can I export the leads to CSV or Excel? Yes. Every run produces a dataset downloadable as CSV, Excel, JSON, HTML or XML from the Apify Console, or via the API.

Do I get email addresses? Yes, when hitta.se publishes one — email is part of the search result, so it costs nothing extra. Coverage varies a lot by market: measured on live pages, 19–24 of 25 companies in Stockholm-area searches had an email, against 3 of 11 in Kiruna. Companies without a published address get email: null.

Does it collect private persons? No, and it cannot. See Business-only by design — the person index is unreachable from every layer of the actor, and there is no setting to turn it on.

What about sole traders listed under a personal-sounding name? Entries like "Mats Rörmokare" are registered businesses in hitta.se's company index — they carry no personal identity data (no age, no birthday, no personal number) and they are legitimate B2B leads, so they are kept. Records from the private-person index are a different thing entirely, and those never appear.

Is this legal / GDPR-compliant? The actor collects publicly published business contact information — the same data any visitor to hitta.se sees — and structurally excludes private-person records. Under GDPR you still need your own lawful basis (for B2B prospecting this is usually legitimate interest) and you must honour opt-outs and Swedish marketing rules. You are the data controller for what you do with the export; when in doubt, consult a lawyer.

What should I put in Search terms — Swedish or English? Swedish, matching hitta.se's own categories: rörmokare (plumber), elektriker (electrician), tandläkare (dentist), redovisningsbyrå (accounting firm), frisör (hairdresser).

Which proxy should I use? None — that's the default, and it's the cheapest option. hitta.se does not geo-block or challenge this scraper, so runs go straight out with no proxy: roughly $0.007 of traffic per 1,000 records, against ~$0.021 per 1,000 on residential proxies. Only turn a proxy on if failed searches show up in the run SUMMARY, and then pick Apify Proxy → RESIDENTIAL group, country SE and raise the delay. Avoid a country-targeted datacenter proxy: on accounts without that entitlement it fails every request with ProxyError: 407 Proxy Authentication Required.

Why do some records have no website? hitta.se only publishes a homepage link for companies that bought one. When there is none, website is null rather than a guess.

Limitations

• Coverage is whatever hitta.se publishes — companies without a listed email or website come back with null in those fields.
• One search term × location at a time — pagination is walked in order with a politeness delay; very large nationwide sweeps take proportionally longer.
• Pagination is capped at 200 pages (~5,000 records) per search combination as a runaway guard — split large categories by city to get everything.
• Search terms must be Swedish — hitta.se matches its own category vocabulary; English words return few or no hits.
• Records are per listing, not per organisation — a company with several offices can appear more than once (each with its own address), which is usually what you want for local outreach.

Status

v0.1 — 150 unit tests passing against fixtures captured from the live site, covering parsing, the business-only guards, pagination termination, billing order and input validation. Every fixture in this repository was scrubbed of private-person payloads before it was committed.