Company Name Cleaner

Transform messy company names into clean, professional formats for cold emails, CRM records, and sales outreach.

What does Company Name Cleaner do?

This Actor uses AI to intelligently clean up company names from lead lists, CRM exports, and databases. It understands context and brand identity to produce natural-sounding names.

• Removes legal suffixes (Inc, LLC, Ltd, Corp, GmbH, AG, etc.)
• Fixes ALL CAPS and inconsistent capitalization
• Preserves brand identity (keeps "The Home Depot", recognizes "BMW" vs "Bmw")
• Handles international formats and special characters

Why clean company names?

Nobody wants to receive an email that says:

"Hi Sarah - I noticed ACME CORPORATION, INC. is hiring..."

When it should say:

"Hi Sarah - I noticed Acme is hiring..."

Clean company names make your outreach feel personal, not automated.

How to use Company Name Cleaner

1. Paste your company names into the input field (one per line)
2. Select your output style (Casual, Formal, or Legal)
3. Click Start and download your cleaned results

Input example

{
  "items": [
    "ACME CORPORATION, INC.",
    "GOOGLE LLC",
    "Apple Inc.",
    "THE COCA-COLA COMPANY",
    "walmart inc"
  ],
  "style": "casual"
}

Output example

[
  {
    "original": "ACME CORPORATION, INC.",
    "normalized": "Acme",
    "confidence": 0.95
  },
  {
    "original": "THE COCA-COLA COMPANY",
    "normalized": "Coca-Cola",
    "confidence": 0.95
  },
  {
    "original": "walmart inc",
    "normalized": "Walmart",
    "confidence": 0.95
  }
]

Output styles

Style	Best for	Before	After
Casual	Cold emails, outreach	Samsung Electronics Co., Ltd.	Samsung
Formal	CRM records, business correspondence	Samsung Electronics Co., Ltd.	Samsung Electronics
Legal	Contracts, invoices, official documents	Samsung Electronics Co., Ltd.	Samsung Electronics Co., Ltd.

Use cases

Cold email personalization

Transform database exports into natural company names that make your outreach feel personal. Works great with tools like Instantly, Smartlead, and Apollo.

CRM data cleanup

Standardize years of inconsistent data entry. No more duplicates from Coca-Cola, COCA-COLA COMPANY, and The Coca-Cola Co. being treated as different companies.

Lead enrichment workflows

Clean up data from LinkedIn exports, Apollo, ZoomInfo, or any lead source before it hits your outreach sequences.

Integrations

Company Name Cleaner works with any tool that can call Apify Actors:

• Clay
• Make
• Zapier
• n8n

Use the Apify API to integrate directly into your existing workflows.

Pricing

This Actor uses pay-per-event pricing. You pay for results:

Items	Cost
1,000	$1.00
10,000	$10.00
100,000	$100.00

Apify subscribers get discounts: Bronze 10% off, Silver 20% off, Gold 30% off.

AI model costs

This Actor uses the Apify OpenRouter Actor to access AI models. It requires Full permissions to call the OpenRouter Actor on your behalf, and AI token costs are billed to your Apify account at OpenRouter rates.

The default model (openrouter/auto) automatically selects the most cost-effective option, typically adding less than $0.05 per 1,000 names.

You can choose a different model in the Advanced settings. See the full list of available models at openrouter.ai/models.

Tips for best results

• Batch your requests: Process up to 1,000 names per run for best efficiency
• Check confidence scores: Items with low confidence may need manual review
• Use the right style: Casual for outreach, Formal for CRM, Legal for contracts

Support

Having issues or need help?

• Open an issue on the Actor's Issues tab
• Join the Apify Discord community