Instagram Influencer Analytics — Creator Report Card

Vet Instagram creators the way agencies do, from public data and without logging in. Give it usernames, and each creator gets a report card built from their last ~33 posts and ~24 reels:

• Median reel plays, the number brands actually pay for. It's a median, so one viral reel can't inflate it.
• Engagement rate by followers and by views, plus how consistent it is.
• Posting cadence: posts per week and days since the last post.
• Sponsored share, the brand partners they worked with, and sponsored vs organic performance.
• Estimated price per post: a $10–30 CPM range on median reel plays.
• Top outlier posts, the ones that did many times better than usual.
• Comment authenticity signals (optional): repeat commenters (engagement pods), generic comments, and the comment-to-like ratio.

Why this one

• Pay per profile, no subscription. Influencer tools charge from about $0.02 to $0.66 per profile, or $299+ a month. Here a full report costs $0.0119 per creator (a $0.0019 profile row plus a $0.01 report).
• The metrics buyers ask for. Many tools headline average likes and engagement against followers. Brands buy views, so this report leads with median reel plays and engagement by views.
• Sponsored posts are detected four ways: Instagram's paid-partnership label, sponsor tags, co-authored paid posts, and disclosure tags in 8 languages (#ad, #sponsored, #anzeige, #werbung, #publi, #pub, #reklama and more), plus "presented by @brand" phrases.
• Real outlier scores. Each post is compared with the creator's own median, so you know what actually worked.
• No login, ever. The report only reads what any visitor to the profile can see.

Input

Field	What it does
profiles	Usernames (natgeo, @mkbhd) or profile URLs.
commentSample	Read the latest comments of this many recent posts (0–6) for authenticity signals.
recentPosts	Also return this many recent posts per creator, each with an outlierScore (0 = report only).
includeSimilarAccounts	Add up to 50 lookalike accounts that Instagram suggests for each creator.
minFollowers / maxFollowers	Skip creators outside a follower range.

{ "profiles": ["natgeo", "mkbhd"], "commentSample": 3 }

Output

Each row is a profile (followers, bio, category, links, emails and phones from the bio, verified badge and more) with a creatorReport. This is a real report for @natgeo from 2026-09-26, shortened:

{
  "username": "natgeo",
  "followerCount": 268501633,
  "creatorReport": {
    "sample": { "posts": 31, "reels": 24, "pinnedExcluded": 2, "from": "2026-09-13T16:09:40.000Z", "to": "2026-09-25T22:17:40.000Z" },
    "medianReelPlays": 1891086,
    "avgReelPlaysTrimmed": 2684960,
    "medianLikes": 70869,
    "medianComments": 242,
    "engagementRateByFollowers": 0.0265,
    "engagementRateByViews": 2.5889,
    "engagementConsistency": 2.3,
    "postsPerWeek": 16.85,
    "daysSinceLastPost": 0,
    "formatMix": { "reels": 0.613, "carousels": 0.097, "images": 0.29 },
    "sponsoredShare": 0.129,
    "brandPartners": [
      { "username": "rolex", "posts": 4, "lastAt": "2026-09-25T13:11:44.000Z" },
      { "username": "debeersgroup", "posts": 1, "lastAt": "2026-09-24T13:35:32.000Z" }
    ],
    "sponsoredVsOrganicER": { "sponsored": 0.0126, "organic": 0.0296, "ratio": 0.42 },
    "estimatedPostPriceUsd": { "low": 18911, "high": 56733, "currency": "USD", "method": "$10-30 CPM × median reel plays (estimate)" },
    "topPosts": [{ "code": "DdZI_E3gMqg", "type": "reel", "plays": 34578296, "outlierScore": 18.28 }],
    "authenticity": {
      "postsSampled": 3, "commentsSampled": 42, "uniqueCommenters": 40,
      "repeatCommenterShare": 0, "genericCommentShare": 0.429, "commentToLikeRatio": 0.0047,
      "flags": [], "note": "signals from latest public comments, not a fake-follower %"
    }
  }
}

Here is how to read that report. Sponsored posts (Rolex, De Beers) earn 42% of the engagement of natgeo's organic posts. A typical reel gets about 1.9M plays. The best reel did 18× that.

What each metric means

Metric	Meaning
medianReelPlays	Median plays of the latest reels, with pinned reels excluded.
avgReelPlaysTrimmed	Mean plays after dropping the top and bottom 10%.
engagementRateByFollowers	Median of (likes + comments) ÷ followers, in %.
engagementRateByViews	Median of (likes + comments) ÷ plays for reels, in %.
engagementConsistency	Coefficient of variation of engagement. Lower means steadier.
sponsoredVsOrganicER	Median engagement on sponsored posts compared with organic ones.
estimatedPostPriceUsd	A rough range: median reel plays × $10–30 CPM. It's an estimate, not a quote.
authenticity.repeatCommenterShare	Share of sampled comments written by accounts that commented on 3 or more of the sampled posts. Above 0.3 raises the repeat-commenters flag.

Pricing

$0.0119 per creator on Free and Starter plans: a $0.0019 profile row plus $0.01 per Creator Report. These are the same prices as yugenox/instagram-scraper with the Creator Report Card on.

• The report is charged only when one is built. Private profiles, profiles with no posts or reels, and reports that can't be built are not charged the $0.01. Their profile row is still saved at the row price.
• recentPosts adds one row per post at the row price. Similar accounts are a field on the profile row, not extra rows, so they cost nothing extra.
• Example: 100 creators = 100 rows + 100 reports = $1.19 on Free and Starter ($1.15 on Scale, $1.11 on Business).
• The row price drops with your Apify plan. The report is $0.01 on every plan.

Your Apify plan (discount tier)	Per row	Per report	Per creator
Free (FREE)	$0.0019	$0.01	$0.0119
Starter (BRONZE)	$0.0019	$0.01	$0.0119
Scale (SILVER)	$0.0015	$0.01	$0.0115
Business (GOLD)	$0.0011	$0.01	$0.0111
Enterprise (PLATINUM)	$0.0008	$0.01	$0.0108
Enterprise (DIAMOND)	$0.0006	$0.01	$0.0106

Free Apify plans are limited to 100 rows per run. The pricing tab also lists transcript-minute, an optional add-on of the shared engine that creator runs never use.

How it compares

	This Actor	Modash	CreatorDB	HypeAuditor
Price	$0.0119 per creator	~$0.66 per profile	~$0.02–0.08 per profile	from ~$299 / month
Pricing model	Pay per creator, no subscription	Subscription	Plans / credits	Subscription
Audience demographics, fake-follower %	No (login-only data)	Yes	Yes	Yes

Prices are approximate public list prices from September 2026. Most Instagram profile scrapers on the Apify Store return follower counts and bios; they don't compute plays medians, engagement by views, brand deals or pod signals.

FAQ

Is this a fake-follower score? No. Follower lists and audience demographics are only visible to logged-in accounts. The authenticity block gives signals from public comments, such as repeat commenters, generic comments and an unusual comment-to-like ratio. It's meant to flag profiles for a closer look.

Why are pinned posts excluded? Pinned posts are old hits kept at the top of the grid, so they'd distort the medians.

What if a creator hides like counts? Those posts are left out of the like-based metrics, and hiddenLikesShare tells you how many there were.

Private accounts? Their posts aren't public, so no report is built and the $0.01 report charge doesn't apply. You still get their profile row (followers, bio and other public profile data) at the row price.

Is it legal to scrape Instagram? This Actor only collects publicly available data: posts, reels and profiles from public Instagram accounts, which anyone can see without logging in. Collecting publicly available data is generally legal, but you're responsible for how you use it. Results can include usernames, profile details, captions and comments from public accounts, and that counts as personal data. You must follow privacy laws such as GDPR, PIPEDA and CCPA, as well as Instagram's terms. If you're unsure, check with a lawyer. More on this: Is web scraping legal?

If you reach out to creators, anti-spam laws apply: CASL in Canada, CAN-SPAM in the US, and GDPR/ePrivacy in the EU. Get consent before sending commercial messages.

Does it access any private data? No. Everything comes from pages Instagram shows to any visitor without logging in. It never uses a login, never touches private or restricted accounts, and never reaches password-protected areas. Private accounts are never accessed.

Use it from code, n8n, Make or an AI agent

curl -X POST "https://api.apify.com/v2/acts/yugenox~instagram-creator-analytics/run-sync-get-dataset-items?token=$APIFY_TOKEN" \
  -H 'content-type: application/json' -d '{"profiles":["natgeo","mkbhd"],"commentSample":3}'

• n8n / Make: use the Apify node, choose "Run Actor and get dataset items" and pick yugenox/instagram-creator-analytics. Feed a Google Sheet of handles in and get report cards back.
• MCP (Claude, Cursor and others): add https://mcp.apify.com?actors=yugenox/instagram-creator-analytics, then ask "is @creator worth $5k a reel?"

More Instagram tools

• Instagram Scraper: posts, reels, profiles, hashtags, locations and audio.
• Instagram Comments Scraper: every public comment, top comments first.
• Instagram Reels Transcript: what creators actually say in their reels, $0.004 per minute.
• Instagram Trends: Instagram's own trending keywords and rising profiles.