Meta Tag Audit: Check Meta Tags and SEO Issues on Any Webpage

Meta tag audit tool that reads every tag in a page's HTML head and flags what's broken. Drop in one URL or a batch, and it returns title tags, meta descriptions, Open Graph data, Twitter Cards, canonical URLs, robots directives, viewport settings, and charset for each page. Every field includes a character count and a length check against Google's recommended limits, plus a 0-100 SEO score and a list of issues found.

Use cases

• SEO auditing: check title and description tags across hundreds of pages without opening DevTools on each one
• Content QA: catch missing or oversized titles and descriptions before a page goes live
• Open Graph validation: verify og:title, og:description, and og:image are present for proper social sharing previews
• Technical SEO: detect noindex directives, missing canonical tags, and absent viewport meta in one pass
• Site migrations: audit meta tags after a domain move or CMS switch to spot regressions early
• Competitor research: pull structured meta tag data from competitor pages for analysis

What data does this actor extract?

Each URL produces one output record with the following fields:

• Title tag: text, character count, and status (ok / missing / too_short / too_long)
• Meta description: text, character count, and status
• Open Graph: og:title, og:description, og:image, og:type, og:url
• Twitter Cards: twitter:card, twitter:title, twitter:description, twitter:image
• Canonical URL
• Robots meta directive (noindex, nofollow, etc.)
• Viewport meta content
• Charset
• Hreflang tags (for international SEO)
• Issues list (plain strings, one issue per item)
• SEO score (0-100)
• HTTP status code and error message (if the page failed to load)

Input

Parameter	Type	Default	Description
url	string		Single URL to audit
urls	array		List of URLs to audit, one per line
maxUrls	integer	100	Maximum URLs to process per run
timeoutSecs	integer	300	Total run timeout in seconds
requestTimeoutSecs	integer	30	Per-page request timeout in seconds
proxyConfiguration	object	Datacenter (Anywhere)	Proxy type and location for requests. Supports Datacenter, Residential, Special, and custom proxies. Optional.

At least one of url or urls must be provided. Both can be used together.

Example input

{
    "urls": [
        "https://apify.com",
        "https://docs.python.org/3/"
    ],
    "maxUrls": 50,
    "requestTimeoutSecs": 30,
    "proxyConfiguration": { "useApifyProxy": true }
}

Output

The actor saves one record per URL to the default dataset.

{
    "url": "https://apify.com/",
    "statusCode": 200,
    "pageTitle": "Apify: Full-stack web scraping and data extraction platform",
    "titleLength": 58,
    "titleStatus": "ok",
    "metaDescription": "Cloud platform for web scraping, browser automation, and data extraction. Build, deploy, and monitor your scrapers at scale.",
    "descriptionLength": 123,
    "descriptionStatus": "ok",
    "metaKeywords": "",
    "canonicalUrl": "https://apify.com/",
    "robotsDirective": "",
    "ogTitle": "Apify: Full-stack web scraping and data extraction platform",
    "ogDescription": "Cloud platform for web scraping, browser automation, and data extraction.",
    "ogImage": "https://apify.com/og-image.png",
    "ogPageType": "website",
    "ogUrl": "https://apify.com/",
    "twitterCard": "summary_large_image",
    "twitterTitle": "Apify",
    "twitterDescription": "Web scraping and automation platform.",
    "twitterImage": "https://apify.com/og-image.png",
    "viewport": "width=device-width, initial-scale=1",
    "charset": "utf-8",
    "hreflang": [],
    "issues": [],
    "seoScore": 100,
    "scrapedAt": "2025-01-15T12:34:56.789000+00:00",
    "errorMessage": ""
}

Field	Type	Description
url	string	Final URL after redirects
statusCode	integer	HTTP response status code
pageTitle	string	Text content of the title tag
titleLength	integer	Character count of the title
titleStatus	string	ok, missing, too_short, or too_long (30-60 chars is ok)
metaDescription	string	Meta description content
descriptionLength	integer	Character count of the description
descriptionStatus	string	ok, missing, too_short, or too_long (70-160 chars is ok)
metaKeywords	string	Meta keywords content (deprecated by Google, still extracted if present)
canonicalUrl	string	Canonical link href
robotsDirective	string	Robots meta content
ogTitle	string	Open Graph title
ogDescription	string	Open Graph description
ogImage	string	Open Graph image URL
ogPageType	string	Open Graph type (e.g. website, article)
ogUrl	string	Open Graph URL
twitterCard	string	Twitter Card type
twitterTitle	string	Twitter title
twitterDescription	string	Twitter description
twitterImage	string	Twitter image URL
viewport	string	Viewport meta content
charset	string	Document charset
hreflang	array	Hreflang link tags, each with lang and href
issues	array	SEO issues found, one string per issue
seoScore	integer	Score from 0 to 100
scrapedAt	string	ISO 8601 audit timestamp
errorMessage	string	Set if the page failed to load

How it works

1. Accepts one or more URLs from the url and urls inputs, deduplicates them, and applies the maxUrls cap
2. Fetches each page with a realistic browser User-Agent header, following redirects automatically
3. Parses the HTML head section with BeautifulSoup
4. Extracts the title tag, all meta tags, link tags (canonical, hreflang), and charset declarations
5. Checks title and description character counts against Google's recommended ranges
6. Evaluates presence of canonical, viewport, Open Graph, and Twitter Card tags
7. Computes a 0-100 SEO score and assembles a plain issues list
8. Saves the full audit record to the dataset

How the SEO score works

The score starts at 100 and loses points for each missing or out-of-range tag:

Condition	Points deducted
Missing title	25
Title too short or too long	10
Missing meta description	20
Description too short or too long	8
Missing canonical URL	5
Missing viewport meta	5
Missing og:title	5
Missing og:description	5
Missing og:image	5
Missing twitter:card	5

A page with all tags present and within recommended lengths scores 100.

Integrations

Connect Meta Tag Audit with other tools using Apify integrations. You can pipe results into Google Sheets, trigger Slack alerts via Make or Zapier, or sync data with Airbyte. Use webhooks to kick off a downstream action whenever audit results land.

FAQ

What character limits does this actor use for titles and descriptions? Titles between 30 and 60 characters get a status of "ok". Under 30 is "too_short", over 60 is "too_long". For meta descriptions, 70-160 characters is "ok". These match Google's commonly cited recommendations. Google does not publish hard limits, so treat these as guidelines rather than rules.

Does this actor handle JavaScript-rendered pages? No. It fetches raw HTML and parses the static document. Most meta tags are server-rendered and appear in the initial HTML response, so this works for the majority of sites. If a site injects meta tags via JavaScript after page load, those tags will not be captured.

How many URLs can I audit per run? Up to 1000, controlled by maxUrls. The default is 100. For large batches, consider scheduling multiple runs or increasing maxUrls.

Will websites block this actor? The actor sends requests with a realistic Chrome User-Agent and supports Apify proxies. For sites with aggressive bot detection, switch to Residential proxies in the proxy configuration.

What does a noindex flag mean in the results? If a page's robots meta tag contains "noindex", the issues list will note it. This is not always a problem (login pages and staging sites are often intentionally noindexed), but it is worth checking on pages you expect to rank in search.

Meta tag audits take minutes and often surface quick SEO wins. Run this actor to get a structured snapshot of any site's meta tag coverage before starting optimization work.