SMB Sales Intelligence MCP Server v2.0

Enterprise-grade sales playbooks for AI agents.

By Elisabeth Hitz — 268% quota at Criteo, Deel ($12B), HBO, Bloomberg, Autodesk.

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What This Does

Your AI agent calls this MCP server to get real sales playbooks:

• Discovery scripts — Qualify before pitching
• Objection handling — 10 common objections with psychology-backed responses
• Follow-up sequences — 4 different sequences for different situations
• Closing scripts — 7 different closing styles
• Pricing frameworks — The 3-option system that converts
• EMEA intelligence — UK, Ireland, Spain, Germany, France, Netherlands, Nordics
• Cold email templates — 5 proven templates
• Call scripts — Discovery and cold call frameworks

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Why This Exists

AI SDRs fail because they:

• Pitch before qualifying
• Respond to objections with "I understand your concern"
• Follow up with "just checking in"
• Treat EMEA like one market

This MCP server fixes that with battle-tested playbooks from 10 years of enterprise sales.

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Quick Start

Option 1: Local Testing with Claude Desktop

1. Clone or download this repo

2. Install dependencies:

   npm install
   npm run build
   

3. Add to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json on Mac):

   {
     "mcpServers": {
       "smb-sales": {
         "command": "node",
         "args": ["/path/to/smb-sales-mcp/dist/main.js"]
       }
     }
   }
   

4. Restart Claude Desktop

5. Test it:

   "Use the smb-sales MCP to handle this objection: the prospect said our price is too high"

Option 2: Deploy to Apify

1. Install Apify CLI:

   npm install -g apify-cli
   apify login
   

2. Initialize Apify actor:

   $apify init
   

3. Push to Apify:

   $apify push
   

4. Your MCP server is now live on Apify's marketplace.

Option 3: Deploy to Any Node.js Host

Works on Vercel, Railway, Render, Fly.io, etc.

npm install
npm run build
npm start

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Available Tools

get_discovery_script

Get a discovery script to qualify prospects before pitching.

// Tones: professional, warm, ultra_short, cold_outbound, inbound_lead
get_discovery_script({ tone: "professional" })

get_objection_response

Handle a specific objection with psychology-backed responses.

// Types: too_expensive, no_budget, need_approval, comparing_options, 
//        bad_timing, already_have_someone, send_info, need_to_think, 
//        too_soon, ghosting
get_objection_response({ objection_type: "too_expensive" })

get_followup_sequence

Get a follow-up sequence for different situations.

// Types: post_proposal, post_call, cold_outbound, revival
get_followup_sequence({ sequence_type: "post_proposal" })

get_closing_script

Get a closing script based on the situation.

// Styles: standard, assumptive, timeline, scarcity, retainer, choice, next_step
get_closing_script({ style: "assumptive" })

get_pricing_framework

Get the 3-option pricing framework.

get_pricing_framework()

get_emea_intelligence

Get market intelligence for a specific European country.

// Countries: uk, ireland, spain, germany, france, netherlands, nordics
get_emea_intelligence({ country: "germany" })

get_cold_email_template

Get a cold email template.

// Types: pattern_interrupt, observation, mutual_connection, case_study, breakup
get_cold_email_template({ template_type: "pattern_interrupt" })

get_call_script

Get a call script for discovery or cold calls.

// Types: discovery_call, cold_call
get_call_script({ call_type: "discovery_call" })

get_buying_signals

Get a list of buying signals to watch for.

get_buying_signals()

get_full_playbook

Get the complete playbook with all modules.

get_full_playbook()

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Example Usage

In an AI SDR Agent

User: "The prospect said they need to think about it"

AI Agent: [Calls get_objection_response({ objection_type: "need_to_think" })]

Response: "Of course — what's the main thing you're weighing? If it's timing, scope, or budget, I might be able to help narrow it down."

In a Sales Copilot

User: "I need to follow up with a prospect who went quiet after I sent the proposal"

AI Agent: [Calls get_followup_sequence({ sequence_type: "post_proposal" })]

Day 5 message: "Had a thought for your [product/campaign]: [specific idea]. Want me to build that into Option B?"

In an EMEA Sales Tool

User: "How should I approach this German prospect?"

AI Agent: [Calls get_emea_intelligence({ country: "germany" })]

Response: "German buyers are the most process-oriented in EMEA. Lead with data and detailed proposals. Use formal address (Herr/Frau Last Name). Expect 6-12 week cycles for SMB."

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About the Author

Elisabeth Hitz is a B2B sales professional with 10+ years of enterprise experience:

• 268% quota at Criteo
• 167% quota at Deel ($12B company)
• Enterprise deals at HBO, Bloomberg, Autodesk, Levi's, Rolling Stone, McCann, VML
• 5+ years selling across EMEA (UK, Germany, Spain, France, Ireland)

Now based in Barcelona, building sales tools for the AI agent ecosystem.

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Pricing (Apify Marketplace)

Tier	Price	Requests	Best For
Free	$0	10	Testing
Starter	$29/mo	500	Solo founders
Pro	$97/mo	2,500	SMB sales teams
Enterprise	$297/mo	Unlimited	AI SDR platforms

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Support

• Issues: Open a GitHub issue
• Questions: DM on LinkedIn (linkedin.com/in/elisabethhitz)
• Custom integrations: Email elibierhitz@gmail.com

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License

MIT License. Use it, modify it, ship it.