AI Real Estate Lead Generation

AI real estate lead generation from Zillow

Generate real estate leads from Zillow using plain English. Describe the properties you want in natural language - "FSBO listings in 10014 on the market for 30+ days" - and AI translates your query into precise Zillow search filters. Get back structured leads with listing details, pricing data, and agent contact information, ready to import into your CRM.

No Zillow API access required. No complex filter configuration. Just tell the Actor what you need and it finds matching properties.

Features

• Natural language search - describe leads in plain English instead of configuring dozens of filters
• Full Zillow coverage - search any US ZIP code for sale, rent, recently sold, foreclosures, FSBO, and new construction
• Agent contact information - returns agent name, email, phone, broker name, and broker phone for every listing
• Automatic contact enrichment - finds missing agent details from property pages when the listing data is incomplete
• Choose your AI - works with Anthropic (Claude) or OpenAI (GPT) for query translation
• Structured output - clean JSON with 25+ fields per lead, ready for spreadsheets or CRM import
• Runs on Apify cloud - no local setup, no browser needed, scales to hundreds of listings per run
• Schedule runs - set up daily or weekly lead generation on autopilot with Apify scheduling

What data can you extract from Zillow?

Field	Description	Example
address	Full street address	123 Main St, New York, NY 10014
price	Listing price	1250000
zestimate	Zillow's estimated value	1180000
pricePerSqft	Price per square foot	875
daysOnZillow	Days since listed	45
homeType	Property type	SINGLE_FAMILY
bedrooms	Number of bedrooms	3
bathrooms	Number of bathrooms	2
livingArea	Square footage	1850
lotSize	Lot size in sqft	5200
yearBuilt	Year constructed	1965
agentName	Listing agent name	Jane Smith
agentEmail	Agent email address	jane@realty.com
agentPhone	Agent phone number	(212) 555-0142
brokerName	Brokerage name	Compass Real Estate
brokerPhone	Broker phone	(212) 555-0100
status	Listing status	FOR_SALE
lastSoldDate	Previous sale date	2019-06-15
lastSoldPrice	Previous sale price	980000
listingUrl	Direct Zillow link	https://www.zillow.com/...

How to generate real estate leads from Zillow

1. Go to the Actor page on Apify Store and click Start.
2. Write your search query in plain English. Include at least one ZIP code. For example: "For sale by owner listings in zip code 10014 that have been on the market for at least 30 days."
3. Enter your AI API key - either an Anthropic or OpenAI key. The AI translates your natural language query into Zillow search filters.
4. Set max results - choose how many listings to return per ZIP code (default: 50, max: 500).
5. Enable contact enrichment (on by default) - the Actor fetches missing agent contact details from individual property pages.
6. Click Run. The Actor searches Zillow, collects matching listings, enriches contacts, and outputs structured leads.
7. Export your leads as JSON, CSV, or Excel. Push them directly to Google Sheets, a webhook, or your real estate CRM via Apify integrations.

Natural language query examples

The AI understands a wide range of real estate search intent. Here are examples of what you can type and what the Actor does with it:

"For sale by owner listings in zip code 10014 that have been on the market for at least 30 days" Translates to: FSBO filter enabled, days on Zillow = 30+, ZIP = 10014

"Single family homes in 90210 under $2M with pool" Translates to: single family only, price max = $2,000,000, pool = yes, ZIP = 90210

"3+ bedroom condos in 33139 waterfront with AC" Translates to: bedrooms min = 3, condo type only, waterfront = yes, AC = yes, ZIP = 33139

"Foreclosures in 07008 under $500k" Translates to: foreclosure filter enabled, price max = $500,000, ZIP = 07008

"New construction in 78701 sorted by newest" Translates to: new construction = yes, sort by newest listings, ZIP = 78701

"Luxury homes in 94027 and 94301 over $5M with water view" Translates to: price min = $5,000,000, water view = yes, sort by price high to low, ZIPs = 94027 and 94301

"Cheap multi-family investment properties in 60616 60617 60619" Translates to: multi-family type, sort by price low to high, three ZIP codes searched

You can combine any number of filters in a single sentence. The AI handles synonyms, abbreviations, and casual phrasing.

How much does it cost to scrape Zillow?

Running this Actor has two cost components:

Apify platform cost: Approximately $0.50-$2.00 per run depending on the number of listings and whether contact enrichment is enabled. A typical run of 50 leads in one ZIP code costs around $0.50-$1.00 in Apify platform credits. Apify's free tier includes $5/month in credits - enough for several runs.

LLM cost: The AI query translation uses a single API call per run. With Anthropic Claude, this costs roughly $0.01-$0.03. With OpenAI GPT-4o, roughly $0.01-$0.02. This is a one-time cost per run, not per listing.

Total cost for a typical 50-lead run: under $2.00, including both platform and AI costs.

Input

Field	Type	Required	Default	Description
searchQuery	text	Yes	-	Plain language description of the leads you want. Must include at least one ZIP code.
maxResults	integer	No	50	Maximum listings to return per ZIP code. Range: 1-500.
enrichContacts	boolean	No	true	Fetch missing agent contact details from property pages. Adds runtime but improves lead completeness.
llmProvider	select	No	Anthropic	AI provider for query translation. Choose Anthropic (Claude) or OpenAI (GPT).
llmApiKey	string	Yes	-	Your API key for the selected AI provider.
llmModel	string	No	auto	AI model to use. Defaults to claude-sonnet-4-20250514 for Anthropic or gpt-4o for OpenAI.

Output example

Each lead is a JSON object with the following structure:

{
  "listingUrl": "https://www.zillow.com/homedetails/125-W-12th-St-New-York-NY-10014/31522412_zpid/",
  "address": "125 W 12th St, New York, NY, 10014",
  "city": "New York",
  "state": "NY",
  "zipcode": "10014",
  "price": 1395000,
  "zestimate": 1320000,
  "pricePerSqft": 1046,
  "daysOnZillow": 47,
  "status": "FOR_SALE",
  "homeType": "CONDO",
  "bedrooms": 2,
  "bathrooms": 1,
  "livingArea": 1334,
  "lotSize": null,
  "yearBuilt": 1920,
  "hoaFee": 850,
  "propertyTax": 12500,
  "agentName": "Sarah Johnson",
  "agentEmail": "sarah.johnson@compass.com",
  "agentPhone": "(212) 555-0178",
  "brokerName": "Compass",
  "brokerPhone": "(212) 555-0100",
  "lastSoldDate": "2018-03-22",
  "lastSoldPrice": 1050000,
  "description": "Sun-drenched 2BR in the heart of the West Village...",
  "mainPhoto": "https://photos.zillowstatic.com/fp/abc123.jpg",
  "zpid": "31522412"
}

Zillow lead generation use cases

Real estate agents prospecting FSBO leads

Find For Sale By Owner listings that have been sitting on the market. These sellers may be ready to work with an agent. Filter by days on market to target motivated sellers.

Investors finding undervalued properties

Compare listing price vs. Zestimate to spot properties priced below market value. Search for foreclosures, pre-foreclosures, and stale listings across multiple ZIP codes in a single run.

Market analysis by ZIP code

Extract property data across neighborhoods to analyze pricing trends, inventory levels, and days-on-market averages. Export to CSV for spreadsheet analysis.

Building targeted mailing lists

Generate leads with full agent and broker contact information. Export directly to your real estate CRM or email marketing tool for outreach campaigns.

Competitor property monitoring

Track new listings, price changes, and sold properties in your target market. Schedule daily runs to stay ahead of competing agents or investors.

Finding stale listings for negotiation

Search for properties on the market for 90+ days. Sellers with aging inventory are often more open to below-asking offers.

FAQ

Is it legal to scrape Zillow listing data?

This Actor collects publicly available listing data from Zillow. The data it extracts - addresses, prices, property details, and publicly displayed agent information - is visible to anyone browsing the site. Always review Zillow's Terms of Service and comply with applicable laws in your jurisdiction. Use the data responsibly.

How accurate is the natural language search?

The AI query translation is powered by Claude or GPT-4o, which understand real estate terminology, abbreviations (FSBO, sqft, HOA), and casual phrasing with high accuracy. The Actor stores the interpreted search parameters in the Key-Value Store so you can verify exactly how your query was translated. If results don't match expectations, try rephrasing with more specific terms.

Do I need my own AI API key?

Yes. You need either an Anthropic API key or an OpenAI API key. The Actor uses one AI call per run to translate your natural language query into Zillow search filters. This typically costs $0.01-$0.03 per run. You can get an API key from Anthropic or OpenAI.

Can I enrich leads with additional contact information?

Yes. The Enrich Missing Contact Info option is enabled by default. When a listing is missing agent details (name, email, or phone), the Actor visits the individual property page to extract contact information. This adds some runtime but significantly improves lead completeness - especially for FSBO and newer listings where contact data may not appear in search results.

Is this a Zillow API alternative?

Yes. Zillow's official API (the Zestimate API and Property Data API) has been largely deprecated or restricted. This Actor provides a Zillow API alternative that returns richer data - including agent contact information, property descriptions, and pricing history - without needing API access or approval. It works through Zillow's public search interface, powered by Apify's web scraping infrastructure.