GSC Data Analyzer - AI-Powered Search Console Insights

Transform Google Search Console data into actionable SEO strategies by John Rippy | johnrippy.link

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What This Actor Does

The GSC Data Analyzer transforms raw Google Search Console data into actionable insights:

1. Keyword Opportunity Analysis - Find high-impression, low-CTR queries
2. Position Gap Analysis - Identify keywords close to top 3 rankings
3. CTR Optimization - Benchmark against position-based CTR curves
4. Page Performance - Analyze which pages drive the most traffic
5. Trending Queries - Spot emerging search opportunities
6. Cannibalization Detection - Find pages competing for same keywords
7. AI-Powered Recommendations - Get prioritized action items

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Why Use This Actor?

The Problem with Raw GSC Data

Google Search Console provides valuable data, but:

• Thousands of rows make analysis overwhelming
• No built-in prioritization or scoring
• Requires spreadsheet expertise to extract insights
• Manual comparison against benchmarks

AI-Powered Intelligence

This actor provides:

• Opportunity Scoring (0-100) - Prioritized by potential impact
• Position Buckets - Grouped by optimization strategy
• CTR Benchmarks - Compare against industry standards
• AI Recommendations - Context-aware action items

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Use Cases

1. Monthly SEO Reporting

Generate insights for client reports without manual analysis.

2. Quick Win Identification

Find keywords ranking positions 4-10 that need a small push.

3. Content Gap Analysis

Identify queries where you're getting impressions but not clicks.

4. Cannibalization Audit

Find pages competing against each other in search results.

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Quick Start Examples

Example 1: Demo Mode (Free Testing)

{
  "demoMode": true
}

Example 2: Analyze Pasted GSC Data

{
  "gscData": "[{\"query\":\"best plumber miami\",\"clicks\":45,\"impressions\":1200,\"ctr\":0.0375,\"position\":4.2},{\"query\":\"plumber near me\",\"clicks\":120,\"impressions\":3500,\"ctr\":0.0343,\"position\":3.1}]",
  "siteUrl": "https://miami-plumber.com",
  "analysisType": "comprehensive"
}

Example 3: CTR Optimization Focus

{
  "gscData": "...",
  "analysisType": "ctr_optimization",
  "minImpressions": 500,
  "targetPosition": 5
}

Example 4: With AI Enhancement (BYOK)

{
  "gscData": "...",
  "includeAIInsights": true,
  "anthropicApiKey": "sk-ant-..."
}

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Input Parameters

Parameter	Type	Required	Default	Description
demoMode	boolean	No	false	Run with sample data (free, no API calls)
gscData	string	No*	-	GSC data as JSON string
siteUrl	string	No	-	Website URL for context
dateRange	string	No	last28days	Time period for analysis
analysisType	string	No	comprehensive	Focus area
minImpressions	integer	No	100	Minimum impressions filter
minClicks	integer	No	0	Minimum clicks filter
targetPosition	number	No	3	Target position for recommendations
includeAIInsights	boolean	No	true	Enable AI recommendations
anthropicApiKey	string	No	-	BYOK for enhanced AI
webhookUrl	string	No	-	Webhook for integrations

*Required unless using demoMode

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Output Format

{
  "siteUrl": "https://example.com",
  "analysisDate": "2024-12-25T12:00:00.000Z",
  "dateRange": "last28days",

  "summary": {
    "totalQueries": 1250,
    "totalClicks": 15420,
    "totalImpressions": 425000,
    "avgCtr": 0.0363,
    "avgPosition": 12.4,
    "opportunityScore": 78
  },

  "positionBuckets": {
    "top3": { "count": 45, "clicks": 8500, "avgCtr": 0.12 },
    "positions4to10": { "count": 120, "clicks": 4200, "avgCtr": 0.045 },
    "positions11to20": { "count": 280, "clicks": 1800, "avgCtr": 0.018 },
    "positions21plus": { "count": 805, "clicks": 920, "avgCtr": 0.005 }
  },

  "keywordOpportunities": [
    {
      "query": "best plumber miami",
      "clicks": 45,
      "impressions": 1200,
      "ctr": 0.0375,
      "position": 4.2,
      "opportunityScore": 92,
      "recommendation": "Strong position with high impressions. Optimize title tag and meta description to improve CTR from 3.75% to 8%+ expected at position 4."
    }
  ],

  "ctrOpportunities": [
    {
      "query": "emergency plumber 24/7",
      "position": 2.1,
      "currentCtr": 0.085,
      "expectedCtr": 0.18,
      "ctrGap": -0.095,
      "impressions": 800,
      "potentialClicks": 76,
      "recommendation": "CTR significantly below benchmark for position 2. Review title tag for click-worthiness."
    }
  ],

  "pagePerformance": [
    {
      "page": "/services/emergency-plumbing",
      "clicks": 450,
      "impressions": 8500,
      "avgPosition": 5.2,
      "topQueries": ["emergency plumber", "24 hour plumber"],
      "score": 85
    }
  ],

  "cannibalization": [
    {
      "query": "miami plumber reviews",
      "competingPages": [
        "/reviews",
        "/testimonials"
      ],
      "recommendation": "Consolidate content or add canonical to prevent split rankings."
    }
  ],

  "aiInsights": {
    "summary": "Your site has strong visibility in local plumbing searches with 45 queries in top 3 positions. Key opportunities exist in improving CTR for emergency service queries and consolidating review-related content.",
    "topPriorities": [
      {
        "priority": 1,
        "action": "Optimize title tags for position 4-10 queries",
        "impact": "high",
        "effort": "low",
        "queries": ["best plumber miami", "affordable plumber"]
      }
    ]
  }
}

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Analysis Types

Type	Description
comprehensive	Full analysis across all dimensions
keyword_opportunities	Focus on high-potential keywords
ctr_optimization	Identify CTR improvement opportunities
page_performance	Analyze page-level metrics
trending_queries	Find emerging search patterns

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CTR Benchmarks

Expected CTR by position (organic search):

Position	Expected CTR
1	28-32%
2	15-18%
3	10-12%
4	7-8%
5	5-6%
6-10	2-4%
11-20	1-2%
21+	<1%

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AI Recommendations

Without Anthropic API Key

Uses rule-based analysis:

• CTR vs benchmark comparisons
• Position improvement potential
• Quick win identification

With Anthropic API Key (BYOK)

Enhanced analysis using Claude:

• Context-aware recommendations
• Competitive insights
• Content strategy suggestions
• Prioritized action plans

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Webhook Integration

Webhook Payload

{
  "event": "gsc_analysis_complete",
  "timestamp": "2024-12-25T12:00:00.000Z",
  "actor": "gsc-data-analyzer",
  "status": "success",
  "siteUrl": "https://example.com",
  "summary": {...},
  "topOpportunities": [...]
}

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Perfect For

SEO Agencies

• Automated client reporting
• Opportunity identification
• Performance tracking

In-House SEO Teams

• Monthly analysis
• Quick win discovery
• Content prioritization

Content Marketers

• Keyword research validation
• Content gap analysis
• Performance benchmarking

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Pricing

• Demo Mode: Free (sample data)
• Standard Usage: Apify compute units only
• AI Insights: Rule-based free, Claude BYOK for enhanced

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Related Actors

• Technical SEO Auditor - On-page SEO analysis
• Robots.txt Checker - Crawl directive validation
• PageSpeed Intelligence - Performance analysis

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Built by John Rippy | johnrippy.link

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Keywords

google search console, gsc data analysis, keyword opportunities, ctr optimization, position tracking, seo reporting, search analytics, keyword research, serp analysis, content optimization, ai seo recommendations, search visibility, organic traffic analysis, seo automation