Google Search Console Data Analyzer with AI Insights

Analyze GSC data to identify keyword opportunities, CTR optimization, page performance issues, and get AI-powered recommendations for improving search visibility.

Features

• Automated data collection
• Structured output format
• Error handling
• Pay-per-event billing

Quick Start

{
  "input": "your input here"
}

Demo Mode

Set demoMode: true to test with sample data (no charges). When you're ready for real results, set demoMode: false or omit it.

{
  "demoMode": true,
  ...
}

Input Parameters

Parameter	Type	Required	Default	Description
demoMode	boolean	No	false	Run with sample data (free, no API calls)
gscData	string	No*	-	GSC data as JSON string
siteUrl	string	No	-	Website URL for context
dateRange	string	No	last28days	Time period for analysis
analysisType	string	No	comprehensive	Focus area
minImpressions	integer	No	100	Minimum impressions filter
minClicks	integer	No	0	Minimum clicks filter
targetPosition	number	No	3	Target position for recommendations
includeAIInsights	boolean	No	true	Enable AI recommendations
anthropicApiKey	string	No	-	BYOK for enhanced AI
webhookUrl	string	No	-	Webhook for integrations

*Required unless using demoMode

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Output Format

{
  "siteUrl": "https://example.com",
  "analysisDate": "2024-12-25T12:00:00.000Z",
  "dateRange": "last28days",

  "summary": {
    "totalQueries": 1250,
    "totalClicks": 15420,
    "totalImpressions": 425000,
    "avgCtr": 0.0363,
    "avgPosition": 12.4,
    "opportunityScore": 78
  },

  "positionBuckets": {
    "top3": { "count": 45, "clicks": 8500, "avgCtr": 0.12 },
    "positions4to10": { "count": 120, "clicks": 4200, "avgCtr": 0.045 },
    "positions11to20": { "count": 280, "clicks": 1800, "avgCtr": 0.018 },
    "positions21plus": { "count": 805, "clicks": 920, "avgCtr": 0.005 }
  },

  "keywordOpportunities": [
    {
      "query": "best plumber miami",
      "clicks": 45,
      "impressions": 1200,
      "ctr": 0.0375,
      "position": 4.2,
      "opportunityScore": 92,
      "recommendation": "Strong position with high impressions. Optimize title tag and meta description to improve CTR from 3.75% to 8%+ expected at position 4."
    }
  ],

  "ctrOpportunities": [
    {
      "query": "emergency plumber 24/7",
      "position": 2.1,
      "currentCtr": 0.085,
      "expectedCtr": 0.18,
      "ctrGap": -0.095,
      "impressions": 800,
      "potentialClicks": 76,
      "recommendation": "CTR significantly below benchmark for position 2. Review title tag for click-worthiness."
    }
  ],

  "pagePerformance": [
    {
      "page": "/services/emergency-plumbing",
      "clicks": 450,
      "impressions": 8500,
      "avgPosition": 5.2,
      "topQueries": ["emergency plumber", "24 hour plumber"],
      "score": 85
    }
  ],

  "cannibalization": [
    {
      "query": "miami plumber reviews",
      "competingPages": [
        "/reviews",
        "/testimonials"
      ],
      "recommendation": "Consolidate content or add canonical to prevent split rankings."
    }
  ],

  "aiInsights": {
    "summary": "Your site has strong visibility in local plumbing searches with 45 queries in top 3 positions. Key opportunities exist in improving CTR for emergency service queries and consolidating review-related content.",
    "topPriorities": [
      {
        "priority": 1,
        "action": "Optimize title tags for position 4-10 queries",
        "impact": "high",
        "effort": "low",
        "queries": ["best plumber miami", "affordable plumber"]
      }
    ]
  }
}

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Pricing

This actor uses pay-per-event billing:

• Demo Mode: Free (sample data)
• Standard Usage: Apify compute units only
• AI Insights: Rule-based free, Claude BYOK for enhanced

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Use Cases

1. Monthly SEO Reporting

Generate insights for client reports without manual analysis.

2. Quick Win Identification

Find keywords ranking positions 4-10 that need a small push.

3. Content Gap Analysis

Identify queries where you're getting impressions but not clicks.

4. Cannibalization Audit

Find pages competing against each other in search results.

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Common Problems & Solutions

"Invalid API key" error

Cause: Your API key is wrong, expired, or doesn't have the right permissions. Fix: Double-check your API key. Make sure you copied it exactly without extra spaces.

"Rate limit exceeded" error

Cause: You've hit the API's rate limits. Fix: Wait a few minutes, then try again. Consider reducing the number of concurrent requests.

Empty or incomplete results

Cause: The target may have anti-scraping protection or the data doesn't exist. Fix:

• Check if the URL/search query is correct
• Try with different parameters
• Some sites may block automated access

Demo data showing instead of real results

Cause: demoMode is still set to true. Fix: Set demoMode: false and provide your API key(s).

📞 Support

• Actor Arsenal: Full Actor Catalog
• Developer: John Rippy

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Built by John Rippy | Actor Arsenal