Influencer Marketing MCP Server

"12 AI-Powered Tools. 5 Platform Coverage. One Unified API." by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

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Enterprise-grade MCP (Model Context Protocol) server that provides unified access to influencer marketing tools across Instagram, TikTok, YouTube, LinkedIn, and Twitter. Includes AI-powered analysis, strategy generation, and multi-platform posting in one integrated toolkit.

Why Use an Influencer Marketing MCP Server?

The influencer marketing landscape is fragmented across dozens of tools:

• Multiple APIs: Each platform requires different integrations
• No Unified Data: Creator data scattered across sources
• Manual Strategy: Campaign planning done in spreadsheets
• Disconnected Posting: Separate tools for each platform

This MCP server unifies everything into 12 callable tools that work together seamlessly.

Key Features

🔧 12 Integrated Tools

Category	Tools
Discovery	discover_influencers - Find creators across all platforms
Analysis	analyze_influencer - Deep profile analysis with AI
Strategy	generate_strategy - AI campaign planning
Scraping	scrape_tiktok_profile, scrape_youtube_channel, scrape_instagram_profile, scrape_linkedin_profile
Posting	post_to_instagram, post_to_linkedin, post_to_twitter
Intelligence	compare_influencers, estimate_campaign_cost

🤖 AI-Powered Features (BYOK)

• Engagement Authenticity Detection: AI flags fake followers/engagement
• Content Analysis: Understand creator's voice and style
• Strategy Generation: Full campaign plans with budget allocation
• ROI Projections: Estimate campaign performance before spending
• Competitor Analysis: Benchmark against industry rivals

🌐 5-Platform Coverage

• Instagram: Profiles, posts, stories, reels
• TikTok: Profiles, videos, engagement metrics
• YouTube: Channels, videos, subscriber analytics
• LinkedIn: Profiles, posts, B2B metrics
• Twitter/X: Profiles, tweets, engagement data

Available Tools

1. discover_influencers

Find influencers across platforms by niche, location, and follower tier.

{
  "name": "discover_influencers",
  "arguments": {
    "niche": "fitness",
    "platforms": ["instagram", "tiktok"],
    "tier": "micro",
    "location": "Los Angeles",
    "maxResults": 50
  }
}

Response includes:

• Creator profiles with follower counts
• Engagement rates per platform
• Contact information (if available)
• Discovery score ranking

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2. analyze_influencer

Deep analysis of any influencer profile with AI insights.

{
  "name": "analyze_influencer",
  "arguments": {
    "username": "fitness_guru",
    "platform": "instagram",
    "analysisDepth": "deep"
  }
}

Response includes:

• Authenticity score (fake follower detection)
• Audience demographics
• Content themes and frequency
• Brand safety assessment
• Partnership fit recommendations

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3. generate_strategy

Generate comprehensive influencer marketing strategy.

{
  "name": "generate_strategy",
  "arguments": {
    "brandName": "FitLife Supplements",
    "industry": "health and fitness",
    "budget": 50000,
    "campaignGoals": ["brand awareness", "product launch"],
    "duration": "3 months",
    "platforms": ["instagram", "tiktok", "youtube"]
  }
}

Response includes:

• Recommended influencer tiers and count
• Budget allocation per platform
• Content calendar with themes
• Outreach email templates
• KPI targets and tracking plan
• ROI projections

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4. compare_influencers

Side-by-side comparison of multiple influencers.

{
  "name": "compare_influencers",
  "arguments": {
    "influencers": [
      {"username": "creator1", "platform": "instagram"},
      {"username": "creator2", "platform": "instagram"}
    ],
    "criteria": ["engagement", "authenticity", "reach"]
  }
}

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5. estimate_campaign_cost

Estimate costs before outreach.

{
  "name": "estimate_campaign_cost",
  "arguments": {
    "influencers": ["@creator1", "@creator2"],
    "contentTypes": ["post", "reel", "story"],
    "quantity": 3
  }
}

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6-9. Scraping Tools

Scrape profiles from any platform:

{"name": "scrape_tiktok_profile", "arguments": {"profiles": ["charlidamelio"]}}
{"name": "scrape_youtube_channel", "arguments": {"channels": ["@MrBeast"]}}
{"name": "scrape_instagram_profile", "arguments": {"profiles": ["therock"]}}
{"name": "scrape_linkedin_profile", "arguments": {"profiles": ["https://linkedin.com/in/..."]}}

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10-12. Posting Tools

Post content to any platform:

{"name": "post_to_instagram", "arguments": {"imageUrl": "...", "caption": "...", "sessionCookie": "..."}}
{"name": "post_to_linkedin", "arguments": {"content": "...", "sessionCookie": "..."}}
{"name": "post_to_twitter", "arguments": {"content": "...", "sessionCookie": "..."}}

Input Configuration

{
  "apifyToken": "your-apify-api-token",
  "openaiApiKey": "optional-openai-key",
  "anthropicApiKey": "optional-anthropic-key",
  "defaultPlatforms": ["instagram", "tiktok"],
  "proxyConfiguration": {}
}

Field	Type	Required	Description
apifyToken	string	Yes	Apify API token for running underlying actors
openaiApiKey	string	No	OpenAI API key for GPT-4 analysis
anthropicApiKey	string	No	Anthropic API key for Claude analysis
defaultPlatforms	array	No	Default platforms when not specified
proxyConfiguration	object	No	Proxy settings for scraping

BYOK (Bring Your Own Key)

This server supports Bring Your Own Key for AI providers:

Provider	Model Used	Features Enabled
OpenAI	GPT-4	Strategy, analysis, content suggestions
Anthropic	Claude	Strategy, analysis, safety assessment

You can use either provider. If both are provided, OpenAI is used by default.

Influencer Tiers

The server uses industry-standard tier classifications:

Tier	Follower Range	Typical CPM	Best For
Nano	1K - 10K	$5 - $15	High engagement, niche audiences
Micro	10K - 100K	$10 - $25	Authenticity, community trust
Mid	100K - 500K	$25 - $75	Scale + engagement balance
Macro	500K - 1M	$50 - $150	Mass reach, brand lift
Mega	1M+	$150+	Celebrity, maximum awareness

MCP Integration

Claude Desktop Configuration

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "influencer-marketing": {
      "command": "npx",
      "args": ["-y", "@anthropic-ai/apify-mcp-server"],
      "env": {
        "APIFY_TOKEN": "your-token",
        "ACTOR_ID": "localhowl/influencer-marketing-mcp-server"
      }
    }
  }
}

Cline/Continue Configuration

{
  "servers": {
    "influencer": {
      "type": "apify",
      "actorId": "localhowl/influencer-marketing-mcp-server",
      "token": "your-apify-token"
    }
  }
}

Underlying Actors

This MCP server orchestrates these Apify actors:

Actor	Purpose
localhowl/influencer-discovery	Multi-platform creator discovery
localhowl/influencer-analyzer	Deep profile analysis
localhowl/influencer-strategy-generator	AI campaign planning
localhowl/tiktok-scraper	TikTok profile/video data
localhowl/youtube-scraper	YouTube channel/video data
localhowl/instagram-scraper	Instagram profile/post data
localhowl/linkedin-profile-scraper	LinkedIn profile data
localhowl/instagram-poster	Instagram posting
localhowl/linkedin-poster	LinkedIn posting
localhowl/twitter-poster	Twitter/X posting

Output

{
  "status": "ready",
  "serverName": "influencer-marketing-mcp-server",
  "toolCount": 12,
  "tools": [
    "discover_influencers",
    "analyze_influencer",
    "generate_strategy",
    "scrape_tiktok_profile",
    "scrape_youtube_channel",
    "scrape_instagram_profile",
    "scrape_linkedin_profile",
    "post_to_instagram",
    "post_to_linkedin",
    "post_to_twitter",
    "compare_influencers",
    "estimate_campaign_cost"
  ],
  "defaultPlatforms": ["instagram", "tiktok"],
  "aiEnabled": true
}

Pricing

This actor uses pay-per-event pricing based on underlying actor calls:

Operation	Approximate Cost
Discovery (50 influencers)	~$3.00
Deep Analysis (1 influencer)	~$1.50
Strategy Generation	~$2.00
Profile Scrape (per profile)	~$0.10
Social Post (per post)	~$0.25

Use Cases

• Agency Workflow: Unified influencer research for multiple clients
• Brand Marketing: End-to-end campaign management
• AI Assistants: Empower Claude/GPT with influencer data
• Automation: Programmatic influencer outreach pipelines
• Reporting: Generate comprehensive campaign reports

Support

For issues or feature requests, contact support.

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Built by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

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Keywords

influencer marketing, mcp server, model context protocol, influencer api, social media marketing, influencer discovery, influencer analytics, ai marketing, instagram api, tiktok api, youtube api, linkedin api, influencer campaign, creator economy