Local SEO MCP Server - AI Assistant Integration for Claude

Built by John Rippy | johnrippy.link

Give Claude 14 local SEO superpowers through natural language

Why Use This MCP Server?

Stop copying data between tools. This MCP (Model Context Protocol) server connects Claude Desktop directly to 14 specialized local SEO tools. Just ask Claude naturally:

• "Check if Joe's Plumbing has consistent NAP across all directories"
• "Audit the technical SEO for mywebsite.com and prioritize the fixes"
• "Find 20 HVAC companies in Denver with their contact info"
• "Generate a response to this angry 2-star review"

One configuration. Infinite automations.

Available Tools

Tool	What It Does	Best For
check_citations	NAP consistency across 50+ directories	Citation audits
scrape_gbp	Extract Google Business Profile data	Competitor research
find_leads	Local business lead generation	Prospecting
generate_review_response	AI-powered review replies	Reputation management
audit_technical_seo	50+ ranking factor analysis	On-page optimization
check_robots_txt	Robots.txt + AI crawler analysis	Technical SEO
analyze_gsc_data	Search Console insights	Keyword opportunities
monitor_competitors	Competitor tracking	Competitive intel
generate_schema	JSON-LD structured data	Rich results
map_service_area	Service area with demographics	Territory planning
scrape_reviews	Multi-platform review aggregation	Reputation monitoring
analyze_tech_stack	Website technology detection	Competitive analysis
check_page_speed	Core Web Vitals analysis	Performance fixes
find_lookalikes	Similar business discovery	Lead generation

Quick Start

Option 1: Run Standalone on Apify

Test any tool directly without Claude Desktop:

{
  "demoMode": true,
  "tool": "check_citations",
  "toolInput": {
    "businessName": "Starbucks",
    "city": "Seattle",
    "state": "WA"
  }
}

Option 2: Connect to Claude Desktop

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "local-seo": {
      "command": "npx",
      "args": [
        "-y",
        "@anthropic/mcp-server-apify",
        "--actor",
        "localhowl/local-seo-mcp-server"
      ],
      "env": {
        "APIFY_TOKEN": "your_apify_token_here"
      }
    }
  }
}

Then just chat with Claude:

"Run a citation audit for Joe's Pizza at 123 Main St, Chicago, IL"

"What's the technical SEO score for competitor-website.com?"

"Find 15 plumbers in Miami and export their phone numbers"

Input Parameters

Parameter	Required	Description
apifyToken	Yes*	Your Apify API token (*not needed in demo mode)
anthropicApiKey	No	For AI features like review response generation
demoMode	No	Set true to see sample outputs without API calls
tool	Yes	Which tool to run (see table above)
toolInput	Yes	Tool-specific parameters

Pricing

This actor orchestrates other actors - you only pay for what you use:

Underlying Actor	Approximate Cost
Citation Checker	~$0.05/check
Technical SEO Auditor	$0.10/page
PageSpeed Insights	$0.03/URL
Review Scraper	~$0.02/review
Local Leads Scraper	~$0.01/lead

Automation Examples

Zapier / Make.com Workflow

Trigger via webhook to automate:

1. New client signs up → Run citation audit
2. Weekly schedule → Monitor competitor rankings
3. New review detected → Generate response

n8n Integration

const result = await $http.request({
  method: 'POST',
  url: 'https://api.apify.com/v2/acts/localhowl~local-seo-mcp-server/runs',
  headers: { 'Content-Type': 'application/json' },
  body: {
    tool: 'generate_review_response',
    toolInput: {
      reviewText: items[0].json.review,
      rating: items[0].json.rating,
      businessName: 'My Business'
    }
  }
});

Related Actors

This MCP server calls these specialized actors:

• Citation Checker - NAP consistency audits
• Local Business Intelligence Suite - GBP data extraction
• Technical SEO Auditor - On-page analysis
• Review Response Generator - AI review replies
• Local Leads Scraper - Lead generation
• PageSpeed Insights - Core Web Vitals

Support

• GitHub: Report issues
• LinkedIn: John Rippy
• Website: johnrippy.link

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Part of the Local SEO Automation Suite - 50+ Apify actors for automating local search optimization.