Local SEO MCP Server for Claude & AI Assistants - 26 Tools

Connect Claude Desktop or any MCP-compatible AI to 26 local SEO tools. Includes: Citation God Mode (100+ directory scans), citation audits, GBP scraping, review responses, reputation scoring, sentiment analysis, Core Web Vitals, Lighthouse audits, PageSpeed Insights, technical SEO, and lead generation - all via natural language.

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What is MCP? (Read This First)

MCP (Model Context Protocol) is a new way to give AI assistants like Claude access to real tools and data. Instead of Claude just chatting, MCP lets it actually DO things - run searches, scrape websites, check citations, etc.

Why use an MCP server instead of running actors directly?

• Talk to Claude in plain English: "Check citations for Joe's Plumbing in Miami"
• Claude picks the right tool and runs it automatically
• Results come back in the conversation - no switching between apps

This MCP server gives Claude access to 26 local SEO tools including citation audits, Google Business Profile scraping, review analysis, and more.

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Quick Start: Setting Up Claude Desktop

Step 1: Get Your Apify API Token

1. Go to console.apify.com/account/integrations
2. Copy your Personal API Token

Step 2: Configure Claude Desktop

1. Open Claude Desktop
2. Go to Settings → Developer → Edit Config
3. Add this to your claude_desktop_config.json:

{
  "mcpServers": {
    "local-seo": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-remote", "https://actors-mcp.apify.com/sse"],
      "env": {
        "APIFY_TOKEN": "your_apify_token_here"
      }
    }
  }
}

4. Replace your_apify_token_here with your actual token
5. Restart Claude Desktop

Step 3: Try It Out

In Claude Desktop, just ask:

• "Check citations for [business name] in [city]"
• "Run a PageSpeed test on example.com"
• "Find plumbers in Miami FL"
• "Analyze reviews for [Google Maps URL]"

Claude will use the appropriate tool automatically!

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Demo Mode (Try Without Setup)

Run this actor directly on Apify to test with sample data (no API keys needed):

{
  "demoMode": true,
  "tool": "citation_check",
  "toolInput": {
    "businessName": "Joe's Plumbing",
    "city": "Miami",
    "state": "FL"
  }
}

Demo Mode

Set demoMode: true to test with sample data (no charges). When you're ready for real results, set demoMode: false or omit it.

{
  "demoMode": true,
  ...
}

Input Parameters

Parameter	Required	Description
apifyToken	Yes*	Your Apify API token (*not needed in demo mode)
anthropicApiKey	No	For AI features like review response generation
demoMode	No	Set true to see sample outputs without API calls
tool	Yes	Which tool to run (see table above)
toolInput	Yes	Tool-specific parameters

Output Format

{
  "data": [...]
}

Available Tools (26 Total)

Tool	What It Does
citation_check	Scan 100+ directories for business citations
citation_audit	Full NAP consistency audit
gbp_scrape	Extract Google Business Profile data
review_scrape	Collect reviews from Google, Yelp, etc.
review_response	AI-generated review responses
reputation_score	Calculate overall reputation score
sentiment_analysis	Analyze review sentiment
pagespeed_test	Run PageSpeed Insights
lighthouse_audit	Full Lighthouse performance audit
core_web_vitals	Check CWV metrics
technical_seo	Technical SEO audit
local_leads	Find local business leads
... and 14 more!

Common Problems & Solutions

"Claude doesn't see the MCP server"

Cause: Config file error or Claude not restarted. Fix:

1. Check your claude_desktop_config.json syntax (use a JSON validator)
2. Make sure there are no trailing commas
3. Fully quit and restart Claude Desktop

"Invalid Apify token" error

Cause: Token is wrong or expired. Fix: Get a fresh token from console.apify.com/account/integrations

"Tool not found" or Claude doesn't use the right tool

Cause: Claude may not know which tool to pick. Fix: Be more specific in your request, e.g., "Use the citation_check tool to find listings for..."

Pricing

This MCP server orchestrates other actors - you only pay for what you use:

Tool Type	Approximate Cost
Citation Check	~$0.05/business
Technical SEO Audit	~$0.10/page
PageSpeed Insights	~$0.03/URL
Review Scraping	~$0.02/review
Local Lead Generation	~$0.01/lead

Use Cases

• Agency Workflows: "Check citations for all my clients and flag inconsistencies"
• Competitive Research: "Analyze reviews for the top 5 plumbers in Austin"
• Site Audits: "Run a full technical SEO audit on example.com"
• Lead Generation: "Find dentists in Chicago with less than 4-star ratings"

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Built by John Rippy | Actor Arsenal