SEMrush Domain Overview - Authority Score, Traffic & Keywords

Get comprehensive domain metrics from SEMrush including Authority Score, organic/paid traffic estimates, total keywords, backlink counts, and 12-month historical trends. Perfect for quick competitive assessments, lead qualification, site valuation, and portfolio monitoring. BYOK (Bring Your Own Key) - use your SEMrush API key.

Features

• Authority Score - SEMrush's 0-100 domain authority metric
• Organic Traffic Estimates - Monthly organic search traffic
• Paid Traffic Estimates - Monthly paid search traffic
• Keyword Counts - Total organic and paid keywords
• Backlink Summary - Total backlinks and referring domains
• Historical Trends - 12-month data for all metrics
• Traffic Cost Estimates - Dollar value of organic traffic
• Top Organic Keywords - Highest-traffic ranking keywords
• Top Paid Keywords - Highest-volume PPC keywords
• Batch Analysis - Analyze multiple domains in one run
• 45+ Country Databases - US, UK, DE, FR, and more
• Export Types - Full, organic-only, paid-only, or backlinks-only
• Webhook Support - Async delivery for automation pipelines
• Demo Mode - Test with sample data before going live

Who Should Use This Actor?

SEO Agencies

Quick client/prospect qualification and competitive benchmarking. Get key metrics instantly for proposals and audits.

Business Development Teams

Score potential partners and clients by their digital presence. Qualify leads based on website authority and traffic.

Investment Analysts

Assess organic SEO value for due diligence. Compare digital footprint of acquisition targets.

Competitive Intelligence Teams

Monitor competitor domain metrics over time. Track market positioning changes.

Domain Investors

Evaluate domain value based on authority, traffic, and backlinks. Compare similar domains before purchasing.

In-House Marketing Teams

Track your domain metrics alongside competitors. Monitor SEO progress over time.

Quick Start

Demo Mode (Free Test)

{
  "demoMode": true
}

Single Domain Overview

{
  "semrushApiKey": "your_semrush_api_key",
  "domains": ["example.com"],
  "database": "us",
  "exportType": "full",
  "demoMode": false
}

Multi-Domain Comparison

{
  "semrushApiKey": "your_semrush_api_key",
  "domains": [
    "yoursite.com",
    "competitor1.com",
    "competitor2.com"
  ],
  "database": "us",
  "exportType": "full",
  "demoMode": false
}

With Historical Trends

{
  "semrushApiKey": "your_semrush_api_key",
  "domains": ["example.com"],
  "database": "us",
  "exportType": "full",
  "includeHistoricalData": true,
  "demoMode": false
}

Organic-Only Metrics

{
  "semrushApiKey": "your_semrush_api_key",
  "domains": ["example.com"],
  "database": "us",
  "exportType": "organic",
  "demoMode": false
}

How to Get Your SEMrush API Key

1. Log in to SEMrush
2. Go to your profile (top right) → Subscription Info
3. Find your API key in the API section
4. Copy the key and paste it in the semrushApiKey field

Note: API access requires a SEMrush Business plan or higher.

Input Parameters

Parameter	Type	Default	Description
semrushApiKey	string	-	Your SEMrush API key (required for real data)
domains	array	-	Domains to analyze (e.g., ["example.com"])
database	string	"us"	Country database (us, uk, de, fr, etc.)
exportType	string	"full"	Data type: full, organic, paid, or backlinks
includeHistoricalData	boolean	false	Include 12-month trend data
demoMode	boolean	true	Return sample data for testing
webhookUrl	string	-	Webhook URL for results delivery
webhookPlatform	string	"custom"	Platform: zapier, make, n8n, custom

Export Types

Type	Includes
full	All metrics (organic, paid, backlinks)
organic	Organic traffic, keywords, positions
paid	Paid traffic, keywords, ad spend estimates
backlinks	Backlink count, referring domains, Authority Score

Common Database Codes

Code	Country
us	United States
uk	United Kingdom
de	Germany
fr	France
es	Spain
it	Italy
ca	Canada
au	Australia
br	Brazil
in	India

Output Format

{
  "domain": "example.com",
  "database": "us",
  "exportType": "full",
  "metrics": {
    "authorityScore": 72,
    "organicTraffic": 245000,
    "organicKeywords": 45892,
    "organicCost": "$892,000",
    "paidTraffic": 12500,
    "paidKeywords": 234,
    "paidCost": "$45,000/mo",
    "totalBacklinks": 2450000,
    "referringDomains": 12847,
    "followBacklinks": 1890000,
    "nofollowBacklinks": 560000
  },
  "topOrganicKeywords": [
    {
      "keyword": "project management software",
      "position": 3,
      "volume": 74000,
      "traffic": 14800,
      "trafficPercent": 6.0,
      "difficulty": 78,
      "cpc": 15.20,
      "url": "https://example.com/product"
    },
    {
      "keyword": "task management",
      "position": 5,
      "volume": 33000,
      "traffic": 4290,
      "trafficPercent": 1.8,
      "difficulty": 65,
      "cpc": 8.50,
      "url": "https://example.com/features"
    }
  ],
  "topPaidKeywords": [
    {
      "keyword": "project management tool",
      "position": 2,
      "volume": 22000,
      "traffic": 4400,
      "cpc": 12.80
    }
  ],
  "historicalData": {
    "organicTraffic": [185000, 192000, 205000, 218000, 225000, 230000, 235000, 238000, 240000, 242000, 244000, 245000],
    "organicKeywords": [38000, 39500, 41000, 42000, 43000, 43500, 44000, 44500, 45000, 45300, 45600, 45892],
    "authorityScore": [68, 68, 69, 69, 70, 70, 71, 71, 71, 72, 72, 72]
  },
  "trafficSources": {
    "direct": "35%",
    "organic": "42%",
    "paid": "8%",
    "referral": "10%",
    "social": "5%"
  },
  "analyzedAt": "2026-01-28T10:30:00.000Z"
}

Authority Score Benchmarks

Score	Rating	Typical Sites
80-100	Excellent	Major brands, news sites
60-79	Very Good	Established companies
40-59	Good	Growing businesses
20-39	Moderate	Small businesses, new sites
0-19	Low	Very new or small sites

Pricing (Pay-Per-Event)

Event	Description	Price
domain_overview	Per domain analyzed	$0.02
historical_data	Per domain with trends	$0.01

Example costs:

• 1 domain overview: 1 × $0.02 = $0.02
• 5 domains with historical: 5 × ($0.02 + $0.01) = $0.15
• 10 domains (no history): 10 × $0.02 = $0.20
• Demo mode: $0.00

Note: You also consume your SEMrush API units (billed separately by SEMrush).

Common Scenarios

Scenario 1: Lead Qualification

{
  "semrushApiKey": "your_key",
  "domains": [
    "prospect1.com",
    "prospect2.com",
    "prospect3.com"
  ],
  "database": "us",
  "exportType": "full",
  "webhookUrl": "https://hooks.zapier.com/...",
  "demoMode": false
}

Score potential clients by their digital footprint.

Scenario 2: Competitive Benchmarking

{
  "semrushApiKey": "your_key",
  "domains": [
    "yoursite.com",
    "competitor1.com",
    "competitor2.com",
    "competitor3.com"
  ],
  "database": "us",
  "exportType": "full",
  "includeHistoricalData": true,
  "demoMode": false
}

Compare your metrics against top competitors over time.

Scenario 3: Domain Valuation

{
  "semrushApiKey": "your_key",
  "domains": ["domain-for-sale.com"],
  "database": "us",
  "exportType": "full",
  "includeHistoricalData": true,
  "demoMode": false
}

Assess domain value based on traffic and authority metrics.

Webhook & Automation Integration

Zapier / Make.com / n8n

1. Create a webhook trigger in your automation platform
2. Copy the webhook URL to webhookUrl
3. Set webhookPlatform to your platform
4. Route domain metrics to CRM, spreadsheets, or dashboards

Popular automations:

• Domain metrics -> Salesforce (lead scoring)
• Weekly competitor report -> Email digest
• Authority changes -> Slack notification
• Batch domains -> Google Sheets (portfolio tracker)

Apify Scheduled Runs

Schedule weekly domain monitoring to track metric changes.

SEMrush Domain Suite Comparison

Actor	Best For
Domain Overview	Quick domain metrics snapshot
Competitor Analysis	Discovering competitors
Content Gap	Finding keyword opportunities
Backlink Analyzer	Deep backlink analysis
Position Tracker	Keyword ranking monitoring

FAQ

Q: What is Authority Score?

A: SEMrush's proprietary 0-100 metric combining link signals, organic traffic, and spam factors. Higher = more authoritative domain.

Q: How accurate are traffic estimates?

A: SEMrush estimates based on keyword rankings and CTR models. Accuracy varies; use for relative comparisons rather than exact traffic counts.

Q: What's "organic cost"?

A: The estimated dollar value of organic traffic if you had to buy it via PPC. Calculated as (keywords × traffic × CPC).

Q: How often does SEMrush update data?

A: Most metrics update monthly. Historical data tracks monthly snapshots for the past 12 months.

Q: Can I analyze subdomains?

A: SEMrush typically analyzes root domains. Subdomain data may be limited depending on the specific subdomain.

Common Problems & Solutions

"Invalid API key" error

• Verify your API key from SEMrush dashboard
• Ensure your plan includes API access (Business+)
• Check for extra spaces when copying the key

"Rate limit exceeded" error

• Wait a few minutes and retry
• Reduce number of domains per batch
• Check your SEMrush API unit usage

"No data found"

• Domain may be too new or have low traffic
• Try a different country database
• Check if domain is spelled correctly

"Historical data incomplete"

• Domain may not have 12 months of SEMrush tracking
• Newer domains will have shorter history
• Try without includeHistoricalData

"Demo data showing"

• Set demoMode: false
• Provide a valid semrushApiKey

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• Actor Arsenal: Full Actor Catalog
• Developer: John Rippy

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