SEMrush Traffic Analytics - Visits, Sources & Engagement

"Get Comprehensive Traffic Data for Any Website" by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

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Get comprehensive traffic analytics for any website using SEMrush data and your own API key (BYOK). Visits, unique visitors, engagement metrics, traffic sources, and geographic distribution.

What You Get

Traffic Metrics

• Total Visits: Monthly visit count
• Unique Visitors: Distinct monthly visitors
• Pages Per Visit: Average pages viewed
• Avg Visit Duration: Time on site
• Bounce Rate: Single-page visit rate

Traffic Sources

• Direct: Type-in traffic
• Search: Organic search
• Social: Social media
• Referral: Links from other sites
• Paid: Advertising traffic
• Mail: Email campaigns

Geographic Distribution

• Country breakdown
• Traffic share per country
• Visit counts by region

Historical Trends

• 12-month traffic history
• Month-over-month changes
• Engagement trends

Input Parameters

Parameter	Type	Default	Description
semrushApiKey	string	-	Your SEMrush API key
domains	array	-	Domains to analyze
includeHistorical	boolean	true	Get 12-month history
includeTrafficSources	boolean	true	Get source breakdown
includeGeoDistribution	boolean	true	Get country breakdown
geoLimit	integer	10	Max countries to include
webhookUrl	string	-	Webhook endpoint
webhookPlatform	string	custom	zapier, make, n8n, custom
demoMode	boolean	true	Return sample data

Example Usage

Basic Traffic Analysis

{
  "semrushApiKey": "your-api-key",
  "domains": ["example.com"],
  "demoMode": false
}

Compare Multiple Sites

{
  "semrushApiKey": "your-api-key",
  "domains": [
    "yoursite.com",
    "competitor1.com",
    "competitor2.com"
  ],
  "demoMode": false
}

Full Analysis with Extended Geo

{
  "semrushApiKey": "your-api-key",
  "domains": ["example.com"],
  "includeHistorical": true,
  "includeTrafficSources": true,
  "includeGeoDistribution": true,
  "geoLimit": 25,
  "demoMode": false
}

With Webhook

{
  "semrushApiKey": "your-api-key",
  "domains": ["client-site.com"],
  "webhookUrl": "https://hooks.zapier.com/hooks/catch/123/abc",
  "webhookPlatform": "zapier",
  "demoMode": false
}

Output Example

{
  "domain": "example.com",
  "totalVisits": 2500000,
  "uniqueVisitors": 1750000,
  "pagesPerVisit": 4.2,
  "avgVisitDuration": "3:45",
  "avgVisitDurationSeconds": 225,
  "bounceRate": "42.5%",
  "bounceRateValue": 0.425,
  "trafficSources": {
    "direct": 0.32,
    "search": 0.38,
    "social": 0.08,
    "referral": 0.15,
    "paid": 0.05,
    "mail": 0.02
  },
  "geoDistribution": [
    {
      "country": "United States",
      "countryCode": "US",
      "trafficShare": 0.35,
      "visits": 875000
    },
    {
      "country": "United Kingdom",
      "countryCode": "GB",
      "trafficShare": 0.12,
      "visits": 300000
    }
  ],
  "historicalData": [
    {
      "date": "2024-01",
      "visits": 2300000,
      "uniqueVisitors": 1610000,
      "pagesPerVisit": 4.1,
      "bounceRate": 0.44
    }
  ],
  "analysisDate": "2025-01-01T12:00:00.000Z",
  "apiUnitsUsed": 200
}

SEMrush API Units

API Call	Units
Traffic Summary	50 per domain
Traffic Sources	50 per domain
Geo Distribution	50 per domain
Historical Data	50 per domain

Full analysis: ~200 units per domain

Pricing

Event	Description	Price
Actor start	Base cost per run	$0.05
Domain analyzed	Per domain	$0.05
Traffic sources fetched	Per domain	$0.02
Geo distribution fetched	Per domain	$0.02
Historical data fetched	Per domain	$0.02
Webhook sent	Per notification	$0.01

Use Cases

Competitive Benchmarking

Compare traffic metrics across competitors.

Market Research

Understand traffic patterns in your industry.

Investment Due Diligence

Analyze traffic for potential acquisitions.

Client Reporting

Generate traffic reports for clients.

Geographic Targeting

Identify top markets for expansion.

Getting Your SEMrush API Key

1. Log in to SEMrush
2. Go to My Profile → API → Subscription Info
3. Copy your API key
4. Paste into the semrushApiKey input field

Limitations

• Traffic Analytics requires SEMrush subscription with TA access
• Data accuracy depends on domain size and coverage
• Some smaller sites may have limited data

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Built by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

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Keywords

semrush traffic analytics, website traffic, traffic sources, bounce rate, pages per visit, geographic traffic, traffic history, semrush api, byok semrush, competitive traffic, zapier integration, make integration, n8n integration