STR Market Intelligence: Airbnb Yield, Occupancy Score
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STR Market Intelligence: Airbnb Yield, Occupancy Score
#1: Broken Bow OK — 19.9% yield, 76% occupancy, no permit. Ranks 20 US STR markets by yield, ADR, occupancy, regulatory risk, Investment Score (1-10). Flags restricted markets (Denver, Asheville: owner-occupancy required). MCP-native. Live Airbnb data.
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Short-Term Rental Market Intelligence MCP
Airbnb/VRBO ADR, occupancy, RevPAR, STR investment scores, regulatory risk, and LTR vs. STR revenue comparisons across the top US vacation rental markets.
Built for real estate investors, STR operators, and AI agents evaluating short-term rental opportunities. Returns 30 standardized fields per market including seasonality windows, competition levels, regulatory risk by state, and a composite STR Investment Score (1–10).
What It Returns
| Field | Description |
|---|---|
market_id | Unique market identifier (STR001–STR020) |
city | City name |
state | Two-letter state code |
state_full | Full state name |
market_type | Market category (Mountain Vacation, Theme Park, Gulf Coast Beach, etc.) |
avg_daily_rate | Average nightly rate across all active STR listings ($) |
avg_occupancy_pct | Average annual occupancy percentage (0–100) |
avg_monthly_revenue | Average gross monthly STR revenue ($) |
avg_annual_revenue | Average gross annual STR revenue ($) |
revpar | Revenue Per Available Room Night (ADR × Occupancy) |
active_listings | Number of active STR listings in the market |
median_home_price | Median home purchase price ($) |
long_term_monthly_rent | Equivalent LTR monthly rent for comparable property ($) |
str_vs_ltr_premium_pct | STR revenue premium over LTR rent (%) |
gross_str_yield_pct | Annual STR revenue ÷ Purchase price × 100 (%) |
str_investment_score | Composite STR investment score (1–10, higher = better) |
regulatory_risk | State-level STR regulatory risk: Low / Moderate / High / Very High |
str_allowed | Whether STRs are permitted in this market (true/false) |
permit_required | Whether an STR operating permit is required (true/false) |
owner_occupancy_required | Whether owner must occupy the property to rent (true/false) |
peak_months | Highest-demand months (e.g., "Jun–Aug, Nov–Dec") |
shoulder_months | Moderate-demand months |
low_months | Weakest-demand months |
top_amenities | Amenities that drive bookings in this market |
avg_star_rating | Average guest rating across market listings (1–5) |
superhosts_pct | Percentage of listings held by Airbnb Superhosts |
competition_level | Market saturation: Low / Moderate / High / Very High |
yoy_revenue_growth_pct | Year-over-year revenue trend (%) — negative = contracting |
break_even_occupancy_pct | Occupancy % needed to cover mortgage + operating costs |
notes | Analyst notes: regulatory warnings, demand drivers, key risks |
STR Investment Score (1–10)
The score is a composite of three factors:
| Factor | Points |
|---|---|
| Occupancy ≥ 75% | +3 |
| Occupancy ≥ 65% | +2 |
| Occupancy ≥ 55% | +1 |
| ADR ≥ $300 | +3 |
| ADR ≥ $200 | +2 |
| ADR ≥ $150 | +1 |
| State regulation = Low | +2 |
| State regulation = Moderate | +1 |
| State regulation = High | 0 |
| State regulation = Very High | −2 |
Score is clamped to 1–10. A score of 8–10 indicates exceptional STR potential; 5–7 is viable; 1–4 means high risk or compressed yields.
Regulatory Risk by State
| Risk Level | States |
|---|---|
| Low | TN, FL, TX (most markets), SC, GA (most), MO, AL, AR, OK, KS, MS, ND, SD, WY, MT, ID, NV (most), UT (most) |
| Moderate | GA, CO (some), NC (some), AZ, NM, VA, MD, OH, IN, MI, WI, MN, IA, NE, KY, WV |
| High | CA (most markets), NY, WA, OR, IL, MA, NJ, CT, RI, NH, VT, ME, DE, HI, Nashville TN |
| Very High | NYC, SF, LA, Denver CO, Honolulu HI, New Orleans (French Quarter) |
⚠️ Always verify local ordinances — city-level rules often supersede state-level risk ratings. Asheville NC and Denver CO require owner-occupancy for STR permits.
Input Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
city | string | No | Filter by city name (partial match, case-insensitive) |
state | string | No | Filter by state code (e.g., "TN", "FL") |
market_type | string | No | Filter by market category (e.g., "Mountain Vacation") |
str_investment_score_min | integer | No | Minimum STR investment score (1–10) |
regulatory_risk_max | string | No | Maximum regulatory risk to include: "Low", "Moderate", "High", "Very High" |
gross_str_yield_min_pct | number | No | Minimum gross STR yield percentage |
avg_monthly_revenue_min | number | No | Minimum average monthly STR revenue ($) |
sort_by | string | No | Sort field: str_investment_score (default), avg_monthly_revenue, gross_str_yield_pct |
limit | integer | No | Maximum results to return (default: 20) |
All sort orders are descending (best first).
Example Inputs
Find the safest high-yield STR markets:
{"str_investment_score_min": 8,"regulatory_risk_max": "Low","sort_by": "gross_str_yield_pct","limit": 10}
Tennessee mountain cabin markets only:
{"state": "TN","market_type": "Mountain Vacation"}
High-revenue markets above $6K/month:
{"avg_monthly_revenue_min": 6000,"sort_by": "avg_monthly_revenue","limit": 10}
Specific market deep-dive:
{"city": "Gatlinburg","state": "TN"}
Example Output
{"market_id": "STR020","city": "Broken Bow","state": "OK","state_full": "Oklahoma","market_type": "Cabin & Nature Escape","avg_daily_rate": 228,"avg_occupancy_pct": 76,"avg_monthly_revenue": 5212,"avg_annual_revenue": 62544,"revpar": 173,"active_listings": 2840,"median_home_price": 315000,"long_term_monthly_rent": 1200,"str_vs_ltr_premium_pct": 334,"gross_str_yield_pct": 19.9,"str_investment_score": 10,"regulatory_risk": "Low","str_allowed": true,"permit_required": false,"owner_occupancy_required": false,"peak_months": "Mar-May, Sep-Nov, holiday weekends","shoulder_months": "Jun-Aug, Jan-Feb","low_months": "None — consistent demand","top_amenities": "Hot tub, fire pit, creek access, game room, dog friendly, kayaks, privacy","avg_star_rating": 4.83,"superhosts_pct": 52,"competition_level": "Low","yoy_revenue_growth_pct": 8.4,"break_even_occupancy_pct": 24,"notes": "Hidden gem: highest yield in dataset; no permit required; low competition; strong year-round demand"}
Top 5 Markets by STR Investment Score
| Rank | Market | Score | Yield | ADR | Occ% | Reg. Risk |
|---|---|---|---|---|---|---|
| 1 | Broken Bow, OK | 10 | 19.9% | $228 | 76% | Low |
| 2 | Gatlinburg, TN | 9 | 17.1% | $248 | 74% | Low |
| 3 | Pigeon Forge, TN | 9 | 13.3% | $218 | 72% | Low |
| 4 | Sedona, AZ | 8 | 12.5% | $388 | 70% | Low |
| 5 | New Orleans, LA | 8 | 16.5% | $188 | 72% | High |
| 5 | Savannah, GA | 8 | 13.9% | $198 | 68% | Moderate |
| 5 | Branson, MO | 8 | 15.8% | $168 | 64% | Low |
| 5 | Gulf Shores, AL | 8 | 14.5% | $238 | 66% | Low |
Data Sources
- Inside Airbnb — public listing data for enabled cities (
data.insideairbnb.com) - AirDNA — market-level ADR and occupancy benchmarks (public reports)
- Rabbu — STR revenue estimates by market (public data)
- STR industry reports (2025–2026) — curated fallback database
- State STR regulatory databases — legislative tracker for permit requirements
Pricing
Pay-per-event (PPE). Each market record returned = 1 event.
| Volume | Price |
|---|---|
| 1–100 records | $0.005/record |
| 100–1,000 records | $0.003/record |
| 1,000+ records | $0.002/record |
Full 20-market database costs less than $0.10.
Use Cases
- STR investment screening — filter by score, yield, and regulatory risk before underwriting a deal
- Market comparison — compare ADR/occupancy across comparable vacation markets
- AI agent integration — feed STR data into LLM workflows for property acquisition analysis
- Regulatory risk triage — identify markets where owner-occupancy or permit requirements apply
- LTR vs. STR decision — use
str_vs_ltr_premium_pctto quantify the STR arbitrage opportunity
Related Actors in the Real Estate Suite
- ../real-estate-intelligence-mcp/ — Property listings, deal scoring, and investment metrics
- ../rentcast-market-mcp/ — Long-term rental estimates, vacancy rates, and comparables