Instagram Brand Collaboration & Influencer Analyzer

What does this Instagram influencer analyzer do?

Enter an Instagram username to get public profile metrics, official Meta brand-collaboration evidence, and sponsored-versus-recent content performance in one structured result.

Use it to vet creators before sponsorships, research a brand's creator partnerships, compare campaign performance, or monitor competitors. Unlike tools that treat every mention or #ad as a confirmed sponsorship, collaboration records come from Meta's branded-content library and include the available evidence URL.

What data can you extract?

• Public profile details: biography, followers, following, post count, verification, category, and external URL.
• Official collaboration dates, content types, creators, brand partners, and evidence URLs.
• Median recent interaction rate, calculated as (likes + comments) / followers.
• Separate recent post and Reel interaction-rate medians.
• Optional likes, comments, and views for collaboration posts and Reels.
• Collaboration-versus-recent performance multiplier for creator accounts.
• Coverage and warning fields explaining missing or partial data.

Views are reported separately and are never added to likes and comments as engagement. For brand inputs, creator interaction rates are omitted because the brand's follower count is not a valid denominator.

Quick start

1. Add one to five public Instagram usernames or profile URLs.
2. Keep the collaboration limit low for the first run. Enable content metrics only when you need post-level performance.
3. Click Start, then open the Dataset tab to view or export one result per input profile.

Example input:

{
  "usernames": ["ayodifamily"],
  "lookbackDays": 90,
  "maxCollaborationsPerProfile": 1,
  "includeContentMetrics": true
}

Example output

Shortened example captured from a public collaboration record on September 3, 2026:

{
  "inputUsername": "ayodifamily",
  "status": "ok",
  "direction": "creator",
  "profileUrl": "https://www.instagram.com/ayodifamily/",
  "collaborationCount": 1,
  "uniquePartnerCount": 1,
  "collaborationMetricCoveragePct": 100,
  "medianRecentInteractionRatePct": 0.7469,
  "medianCollaborationInteractionRatePct": 0.0732,
  "collaborationVsRecentMultiplier": 0.098,
  "partnerUsernames": ["nike"],
  "collaborations": [
    {
      "publishedAt": "2026-09-02",
      "contentType": "reel",
      "url": "https://www.instagram.com/reel/DcyoDgVsho8/",
      "partnerUsernames": ["nike"],
      "likesCount": 231,
      "commentsCount": 5,
      "viewsCount": 6937,
      "interactionRatePct": 0.0732,
      "source": "meta_branded_content_library"
    }
  ],
  "warnings": []
}

The full output also includes profile fields, recent-content baselines, optional content metrics, coverage, and warning fields.

Result statuses

Status	Meaning
ok	Profile and collaboration lookups completed.
partial	Useful data was saved, but an upstream lookup or optional enrichment failed.
profile_not_found	The public profile could not be found.
failed	Both required data paths failed for that input.

Unknown values are returned as null. A collaboration count of 0 means the lookup completed and no official records were found; null means the collaboration lookup failed.

Input options

Field	Default	Description
usernames	required	One to five public usernames, @handles, or Instagram profile URLs.
lookbackDays	90	Official collaboration history window, from 1 to 365 days.
maxCollaborationsPerProfile	3	Maximum collaboration records per input, from 1 to 50.
includeContentMetrics	false	Enrich collaboration posts and Reels with public metrics. Starts additional paid Actor runs.

Duplicate usernames are analyzed once. One failed input does not discard successful results for the others.

How much does it cost?

This Actor currently uses pay per usage while pay-per-event activation is pending. There is no additional developer fee; you pay Apify platform usage and the current charges of the upstream Actors used by the run.

Recent validation on September 3, 2026 observed approximately $0.003 for a profile with no collaboration, $0.009–$0.015 for one or two collaborations, and $0.013 for one enriched Reel. Actual cost depends on returned results, your Apify plan, and upstream pricing.

How it works

The Actor combines maintained Apify Store Actors and normalizes their results:

1. Instagram Profile Scraper retrieves public profile details and recent content.
2. Meta Brand Collaboration Scraper retrieves official branded-content records.
3. When requested, Instagram Post and Reel Scrapers enrich evidence URLs with public metrics.
4. This Actor deduplicates records, calculates transparent metrics, and writes one comparison-ready dataset row per input.

Run through the API

curl -X POST \
  "https://api.apify.com/v2/acts/atlasi~instagram-influencer-brand-collab-analyzer/run-sync-get-dataset-items" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"usernames":["ayodifamily"],"lookbackDays":90,"maxCollaborationsPerProfile":1}'

The Actor is also available through the automatically generated JavaScript, Python, CLI, OpenAPI, HTTP, and MCP integrations in the API tab.

Limitations

• Only public Instagram profiles are supported.
• No result does not prove that an account has never received sponsorships; it means no record was found in Meta's branded-content library for the requested window.
• Deleted content, private profiles, hidden metrics, changed usernames, and upstream platform changes can produce partial records.
• The recent baseline is based on the recent content sample returned by the profile scraper.
• Official collaborations found in the current run are removed from the recent baseline, but undisclosed sponsorships may remain.
• This Actor does not collect emails, private content, audience demographics, or authenticity scores.

Use the data only for lawful purposes and follow the privacy, advertising-disclosure, Instagram, Meta, and Apify requirements applicable to your use case.

FAQ and support

Does this require an Instagram login?

No. It works with public data and does not require Instagram credentials or cookies.

Why are likes, comments, or views null?

Content enrichment is disabled by default. Even when enabled, deleted content, Stories, or hidden metrics may not expose these values. Check collaborationMetricCoveragePct and warnings before comparing results.

Why is the account role unknown?

direction is inferred from the official collaboration records returned in the requested window. It remains unknown when there is not enough evidence to classify the account as a creator or brand.

How do I report a problem?

Open the Actor's Issues tab and include the run ID, input settings, and expected result. Do not include your API token.