Walmart Sellers Scraper

Extract public Walmart marketplace seller profiles, contact details, ratings, account status, branding, and featured catalog products.

Walmart Sellers Scraper turns Walmart seller IDs, seller profile URLs, and marketplace product URLs into one structured business record per marketplace merchant. Use it for due diligence, marketplace intelligence, catalog sampling, and scheduled profile monitoring.

What does Walmart Sellers Scraper do?

The Actor reads public seller information embedded in Walmart pages and saves normalized records to the default Apify dataset.

It can:

• extract a business directly from a Walmart profile URL;
• accept numeric Walmart catalog IDs in bulk;
• discover the merchant behind a Walmart marketplace product URL;
• deduplicate the same business found through several inputs;
• return public business identity, contact, and address fields;
• capture rating totals and current account status;
• include seller logo and banner URLs;
• include a bounded sample of featured catalog products;
• run on a schedule for recurring seller intelligence.

The Actor does not scrape private Seller Center accounts, orders, customer data, or authenticated reports.

Who is it for?

Marketplace intelligence teams

Build a structured directory of businesses on Walmart and compare their public ratings, status, branding, and catalog samples.

Brands and manufacturers

Investigate which marketplace seller is attached to a product listing before reviewing distribution, channel, or partnership questions.

Trust and risk analysts

Check public account status, seller rating volume, contact fields, and address visibility as inputs to a broader due-diligence workflow.

Ecommerce data teams

Send seller records to spreadsheets, data warehouses, BI tools, or change-detection pipelines through Apify integrations.

Developers and AI agents

Resolve product URLs to sellers and consume typed JSON through the Apify API or MCP.

Why use this Actor?

• Seller-first output: one clean dataset row per unique seller rather than one row per product.
• Product-to-seller discovery: begin with a marketplace product when the seller ID is unknown.
• Useful profile depth: identity, public contact/address, ratings, status, branding, and featured products are returned together.
• Bounded catalog payload: choose from 0 to 40 featured products per seller.
• Deduplication: repeated IDs, seller URLs, and product URLs resolve to one seller row.
• Low-overhead HTTP extraction: no browser or paid proxy is used by the supported route.
• Fail-closed validation: challenge pages and unusable payloads produce a clear error instead of empty seller records.

What Walmart seller data is extracted?

Group	Fields
Identity	catalogSellerId, sellerId, sellerName, sellerDisplayName, sellerType
Profile	sellerUrl, about, deactivationStatus, hasSellerBadge
Contact	email, phone, contactVisible
Address	address1, address2, city, state, postalCode, country, addressVisible
Reputation	averageRating, totalReviewCount, reviewsWithTextCount
Branding	logoUrl, bannerUrl
Catalog sample	featuredProductCount, featuredProducts
Provenance	sourceUrls, scrapedAt

A field is null when Walmart does not publish it for that seller. A zero review count means the public seller profile currently reports zero reviews; it is not converted to null.

Each featured product can include:

• Walmart item ID;
• title and brand;
• numeric and formatted price;
• rating and review count;
• availability status;
• image URL;
• canonical Walmart product URL.

Featured products are included inside the seller event and are not charged as separate dataset items.

How to get started

1. Open the Actor in Apify Console.
2. Choose one input route: seller URLs, seller IDs, or product URLs.
3. Keep Maximum sellers small for the first test.
4. Choose how many featured products to include per seller.
5. Click Start.
6. Open the Walmart sellers dataset view.
7. Export the results as JSON, CSV, Excel, XML, or another supported format.
8. Add a schedule or integration if you need recurring monitoring.

Input parameters

sellerUrls

An array of public Walmart seller profile URLs.

{
  "sellerUrls": [
    { "url": "https://www.walmart.com/seller/101077617" }
  ]
}

URLs must use walmart.com and the /seller/<numeric-id> path.

sellerIds

An array of numeric Walmart catalog seller IDs.

{
  "sellerIds": ["152", "101077617"]
}

This is convenient when IDs already exist in your product or marketplace dataset.

productUrls

An array of Walmart marketplace product URLs. The Actor reads the product's current catalog seller ID, then extracts that seller profile.

{
  "productUrls": [
    { "url": "https://www.walmart.com/ip/16432270025" }
  ]
}

A product sold directly by Walmart or a page without a marketplace seller ID may not resolve to the third-party seller workflow you expect.

maxItems

Maximum unique seller records to save, from 1 to 1,000. The default is 10.

maxProductsPerSeller

Maximum featured products included in each seller row, from 0 to 40. The default is 10. Set it to 0 when only profile data is needed.

maxRequestRetries

Attempts per Walmart page, from 1 to 5. The default is 3. Retries are bounded and do not turn an invalid seller into an empty successful result.

At least one seller URL, seller ID, or product URL is required.

Input examples

Find the seller behind a product

{
  "productUrls": [
    { "url": "https://www.walmart.com/ip/16432270025" }
  ],
  "maxItems": 1,
  "maxProductsPerSeller": 6
}

Extract one seller without catalog products

{
  "sellerUrls": [
    { "url": "https://www.walmart.com/seller/101077617" }
  ],
  "maxItems": 1,
  "maxProductsPerSeller": 0
}

Compare two sellers

{
  "sellerIds": ["152", "101077617"],
  "maxItems": 2,
  "maxProductsPerSeller": 10
}

Output example

A current seller record has this shape:

{
  "catalogSellerId": "152",
  "sellerId": "66656029CC6541CBADDFA17547A98DE0",
  "sellerName": "VIPOUTLET",
  "sellerDisplayName": "Walmart",
  "sellerUrl": "https://www.walmart.com/seller/152",
  "sellerType": "EXTERNAL",
  "deactivationStatus": "ACTIVE",
  "hasSellerBadge": false,
  "about": "Walmart brings you open-box, refurbished and closeout finds...",
  "email": "wcr-357@channelreply.net",
  "phone": "8882781739",
  "address": {
    "address1": null,
    "address2": null,
    "city": "MIAMI",
    "state": "FL",
    "postalCode": "33180",
    "country": "US"
  },
  "contactVisible": true,
  "addressVisible": false,
  "averageRating": 3.973772583786688,
  "totalReviewCount": 29778,
  "reviewsWithTextCount": 6536,
  "logoUrl": "https://i5.walmartimages.com/asr/...png",
  "bannerUrl": "https://i5.walmartimages.com/asr/...jpeg",
  "featuredProductCount": 6,
  "featuredProducts": [
    {
      "usItemId": "16432270025",
      "name": "Open Box Vizio 40-inch Smart LED TV",
      "brand": "VIZIO",
      "price": 95.4,
      "priceString": "$95.40",
      "rating": 2.9,
      "reviewCount": 109,
      "availabilityStatus": "IN_STOCK",
      "imageUrl": "https://i5.walmartimages.com/asr/...jpeg",
      "url": "https://www.walmart.com/ip/Open-Box-VIZIO.../16432270025"
    }
  ],
  "sourceUrls": ["https://www.walmart.com/seller/152"],
  "scrapedAt": "2026-07-30T00:00:00.000Z"
}

Values can change whenever Walmart updates the public profile or catalog.

How much does it cost to extract Walmart seller profiles?

This is a pay-per-event Actor:

• one Start event is charged once per run;
• one Seller profile event is charged for each accepted seller row;
• featured products inside a seller row have no separate event charge;
• failed, invalid, duplicate, or unsaved seller records are not charged as seller events.

The Start event is $0.005 per run. Seller profile prices decrease by Apify account tier:

Tier	Price per saved seller
FREE	$0.00368
BRONZE	$0.0032
SILVER	$0.002496
GOLD	$0.00192
PLATINUM	$0.00128
DIAMOND	$0.000896

At the BRONZE tier, calculate a batch as the $0.005 Start event plus the number of saved profiles multiplied by $0.0032. These examples exclude any unrelated Apify account charges and assume one batched run.

Reduce cost by batching seller IDs in one run, deduplicating inputs, and setting maxProductsPerSeller to 0 when catalog samples are unnecessary.

Recurring seller monitoring workflow

1. Store the Walmart catalog seller IDs important to your team.
2. Run the Actor daily, weekly, or monthly with an Apify schedule.
3. Send the default dataset to a database, Google Sheets, or webhook.
4. Compare deactivationStatus, ratings, review counts, contact fields, and featured products with the previous run.
5. Trigger internal review when a tracked field changes.

The Actor produces snapshots. It does not keep historical state or send change alerts by itself.

Export and integration patterns

• Export one-off research as CSV or Excel from the dataset.
• Sync seller records to Google Sheets for analyst review.
• Send records to a webhook after every scheduled run.
• Load JSON records into BigQuery, Snowflake, PostgreSQL, or another warehouse.
• Join product-derived sellers with your own SKU or brand monitoring table.
• Use catalogSellerId as the stable source identifier for deduplication.

Run with the Apify API

Replace YOUR_APIFY_TOKEN with your token.

cURL

curl -X POST \
  "https://api.apify.com/v2/acts/automation-lab~walmart-seller-scraper/runs?token=YOUR_APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "sellerIds": ["152", "101077617"],
    "maxItems": 2,
    "maxProductsPerSeller": 10
  }'

JavaScript

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: process.env.APIFY_TOKEN });
const run = await client.actor('automation-lab/walmart-seller-scraper').call({
    sellerIds: ['152', '101077617'],
    maxItems: 2,
    maxProductsPerSeller: 10,
});

const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(items);

Python

import os
from apify_client import ApifyClient

client = ApifyClient(os.environ['APIFY_TOKEN'])
run = client.actor('automation-lab/walmart-seller-scraper').call(run_input={
    'sellerIds': ['152', '101077617'],
    'maxItems': 2,
    'maxProductsPerSeller': 10,
})

items = client.dataset(run['defaultDatasetId']).list_items().items
print(items)

Use with MCP and AI agents

Add the Actor to Claude Code through Apify MCP:

claude mcp add --transport http apify \
  "https://mcp.apify.com?tools=automation-lab/walmart-seller-scraper"

Claude Desktop, Cursor, and VS Code setup

Desktop and editor clients such as Claude Desktop, Cursor, and VS Code can use this JSON configuration:

{
  "mcpServers": {
    "apify": {
      "url": "https://mcp.apify.com?tools=automation-lab/walmart-seller-scraper"
    }
  }
}

Example prompts:

• "Use Walmart Sellers Scraper to identify the seller behind this Walmart product URL."
• "Extract these Walmart seller IDs and compare rating, status, and public contact fields."
• "Return the featured catalog sample for seller 152 as structured JSON."

Reliability and failure behavior

Walmart can change its public page structure or return a bot challenge. The Actor validates the structured payload rather than treating any HTTP response as useful data.

A run fails clearly when:

• no supported input is provided;
• a seller ID is not numeric;
• a URL is not on walmart.com;
• a seller URL has an unsupported path;
• a product does not expose a marketplace catalog seller ID;
• Walmart returns challenges or unusable pages for every retry;
• the seller payload lacks a usable ID or name.

A valid seller page can occasionally carry an HTTP 404 status while still embedding a complete public seller profile. The Actor checks the data shape before deciding whether the profile is valid.

Limits and responsible expectations

• Results reflect Walmart's public page at scrape time.
• Contact and address fields may be hidden or absent by seller choice or Walmart policy.
• Featured products are a bounded storefront sample, not a claim of complete seller inventory.
• The maximum output is 1,000 unique sellers per run.
• The maximum featured sample is 40 products per seller.
• Input URLs are deduplicated by catalog seller ID.
• This Actor does not bypass login, retrieve private seller data, or access Seller Center.
• Walmart may alter fields, page structure, rate limits, or challenge behavior.

Troubleshooting

The run says a product has no marketplace seller ID

Confirm that the URL opens a product currently offered by a marketplace seller. A first-party product or stale product URL may not expose the expected third-party catalog seller ID.

The run receives a bot challenge

Retry later with a small input and inspect the run log. The Actor intentionally fails rather than returning empty data when Walmart challenges every bounded direct request.

A seller has no address or email

Check addressVisible and contactVisible. Walmart or the seller may exempt those public fields. Missing fields are returned as null, not guessed.

The featured product count is lower than requested

The profile may expose fewer featured products than your configured maximum. The Actor returns the available bounded sample and does not fabricate pagination or complete-catalog coverage.

The dataset has fewer rows than input values

Repeated IDs, seller URLs, and product URLs are deduplicated to one row per catalog seller ID. maxItems can also stop output before all unique inputs are processed.

Legal and responsible use

Use the Actor only for lawful purposes and public data you are authorized to collect. Review Walmart's terms, applicable privacy rules, database rights, and your organization's policies before running large or recurring jobs.

Public contact data can still be personal data. Apply data minimization, purpose limitation, access controls, retention limits, and deletion processes where required. Do not use the output for spam, harassment, discrimination, or decisions that require regulated due process.

This Actor is an independent data-extraction tool and is not affiliated with, endorsed by, or sponsored by Walmart.

Related Automation Lab Actors

• Walmart Scraper — collect product search cards, prices, sellers, ratings, brands, and deal signals.
• Walmart Reviews Scraper — extract individual Walmart product reviews and rating details.

Use Walmart Scraper when the primary entity is a product search result. Use this Actor when the primary entity is the marketplace seller profile.

FAQ

Does it scrape all Walmart sellers?

No. Provide seller IDs, seller URLs, or product URLs. The Actor extracts the sellers identified by those inputs and does not claim a global Walmart seller directory.

Can it find a seller from a product URL?

Yes, when the public product page exposes a marketplace catalog seller ID. The Actor resolves that ID and then fetches the corresponding seller profile.

Does it return a seller's complete catalog?

No. It returns up to 40 products featured on the public seller profile. Treat this as a catalog sample.

Are email and phone always available?

No. They are returned only when published by Walmart for the seller. Missing values remain null.

Can I schedule it?

Yes. Use Apify schedules for recurring snapshots, then compare datasets in your own storage or workflow.

Does it use a browser?

No. The normal route is HTTP-only. This reduces memory and runtime overhead.

Are product samples charged separately?

No. Pricing consists of the one-time Start event and one Seller profile event per saved seller record. Featured products are nested in that seller record.