GoodFirms Scraper [💰$0.72] — Agency Ratings, Rates & Contacts

What does GoodFirms Scraper do?

GoodFirms Scraper extracts structured record data from goodfirms.co software and agency listings — rating, review count, hourly rate, team size, founding year, HQ address, phone, email, services and social links per firm. Paste any directory or category URL or search by keyword, cap the run with a result limit, and get one structured row per firm ready for CRM import and lead lists.

New to Apify? Sign up free and use the included $5 monthly platform credit to test this actor.

Key features

• ⭐ Ratings and review counts: rating, reviewCount and reviews for every record that has them.
• 🏘️ Address: city, country, streetAddress and postalCode as separate fields for every record that lists them.
• 📇 Contact details: website, phone and email where the record publishes them.
• 🗂️ Category path: category place each record in goodfirms.co's own category tree.
• 🔍 Keyword search: search goodfirms.co by keyword with the query input.
• 🔗 Paste-mode: paste goodfirms.co URLs into startUrls to scrape exactly the pages you picked in the browser.
• 📋 Detail enrichment: toggle two-stage scraping: first collect listings, then enrich each with full description + detail-page-only fields. Off by default to keep runs fast; flip on when you need the deep payload.
• ♻️ Incremental mode: recurring runs emit only directory entries that are new or updated — keep your supplier-outreach lists fresh without re-fetching the full directory. Saves 80–95% on weekly syncs.
• 🔔 Notifications: Telegram, Slack, Discord, WhatsApp Cloud API, and generic webhook out of the box. Pair with incremental for daily new-listing alerts without pipeline glue.
• 📦 Compact mode: compact directory entries — name, contact, location, industry — ready to import into your CRM or outreach tool.
• 🔌 MCP connectors: push your leads into Notion via Apify's MCP connectors — a tidy run-summary page, no export step, no glue code. Opt-in, deterministic field-mapping (no AI). More destinations as Apify's connector catalog grows.

What data can you extract from goodfirms.co?

Each result includes Core record fields (goodfirmsId, name, profileUrl, portalUrl, website, logoUrl, rating, and reviewCount, and more), detail fields when enrichment is enabled (description, shortDescription, and detailFetched), contact information (phone, allPhones, email, and allEmails), and company metadata (companyId). In standard mode, all fields are always present — unavailable data points are returned as null, never omitted. In compact mode, only core fields are returned.

Enable detail enrichment in the input to get richer fields such as full descriptions, company metadata, and contact information where the source provides them.

Input

The main inputs are a search keyword and a result limit. Additional filters and options are available in the input schema.

Key parameters:

• query — A GoodFirms directory path or full URL — the directory IS the search (category and geography are both part of the path), e.g. /directory/languages/top-software-development-companies, /directory/marketing-services/top-digital-marketing-companies or /companies/web-development-agency. Use a JSON array to scrape several directories in one run. Required if no Start URLs are provided.
• maxResults — Maximum total results (0 = unlimited). (default: 100)
• startUrls — Paste GoodFirms directory URLs (e.g. https://www.goodfirms.co/directory/platform/top-shopify-development-companies). Each URL becomes its own task; companies are merged and deduped across all URLs. When provided, Start URLs REPLACE the Directory field (unsupported URLs are skipped, and if none is supported the run stops with an input error). (default: [])
• includeDetails — Fetch each company's profile page for contacts (phone, email), full address and office list, and the services catalog. Turn off for directory-card data only (faster, fewer requests). (default: true)
• maxReviewsPerCompany — How many client reviews to keep on each company row (title, text, overall and sub-ratings, service, reviewer name and role, verified flag, date), newest first. Needs Include Full Details. The profile page shows up to 15 reviews, so values up to 15 add no extra requests; higher values load further review pages. rating and reviewCount always describe all reviews, not just the ones kept. 0 = no reviews. (default: 5)
• descriptionMaxLength — Truncate the description field only to N chars (other fields are not affected). 0 = no truncation. (default: 0)
• compact — Core fields only (for AI-agent/MCP workflows). (default: false)
• descriptionFormat — Pick a single description representation. all keeps every variant; text / html / markdown drop the others. (default: "all")
• excludeEmptyFields — Drop null, empty-string, and empty-array fields from each record before push. Smaller payloads for AI agents and dashboards. (default: false)
• incrementalMode — Compare against previous run state. stateKey is optional — defaults to a value derived from search inputs (queries, locations, startUrls, country) so different filter sets never share state. (default: false)
• stateKey — Optional. Stable identifier for the tracked search universe. Leave empty to auto-generate from search inputs.
• skipReposts — When incremental, skip listings whose content matches an expired listing from a prior run (cross-run duplicate detection). (default: false)
• ...and 15 more parameters

Input examples

Basic search — Keyword-driven search with a result cap.

→ Full payload per result — all standard fields populated where the source provides them.

{
  "query": "/directory/languages/top-software-development-companies",
  "maxResults": 50
}

Incremental tracking — Only emit records that changed since the previous run with this stateKey.

→ First run builds the baseline state. Subsequent runs emit only records that are new or whose tracked content changed. Set emitUnchanged: true to include unchanged records as well.

{
  "query": "/directory/languages/top-software-development-companies",
  "maxResults": 200,
  "incrementalMode": true,
  "stateKey": "/directory/languages/top-software-development-companies-tracker"
}

Compact output for AI agents — Return only core fields for AI-agent and MCP workflows.

→ Small payload with the most important fields — ideal for piping into LLMs without token overhead.

{
  "query": "/directory/languages/top-software-development-companies",
  "maxResults": 50,
  "compact": true
}

Output

Each run produces a dataset of structured record records. Results can be downloaded as JSON, CSV, or Excel from the Dataset tab in Apify Console.

Example record record

{
  "companyId": "eleks",
  "goodfirmsId": "332",
  "name": "ELEKS",
  "profileUrl": "https://www.goodfirms.co/company/eleks",
  "portalUrl": "https://www.goodfirms.co/company/eleks",
  "website": "https://eleks.com/",
  "logoUrl": "https://assets.goodfirms.co/services/medium/eleks.png?v=1790574526",
  "rating": 5,
  "reviewCount": 13,
  "hourlyRate": "$25 - $49",
  "employees": "1,000 - 9,999",
  "foundedYear": 1991,
  "topReview": "ELEKS played a critical role in helping us achieve a smooth and successful IT infrastructure transition.",
  "reviews": [
    {
      "reviewId": "88440",
      "title": "ELEKS delivered a professionally executed CRM rebuild with a strong understanding of both business workflows and technical architecture.",
      "text": "Our experience working with ELEKS was very positive from start to finish. Their business analysts did an excellent job understanding our workflows and internal business processes, which helped ensure...",
      "rating": 5,
      "scores": [
        {
          "label": "Quality",
          "value": 5
        },
        {
          "label": "Communication",
          "value": 5
        },
        {
          "label": "Schedule & Timing",
          "value": 5
        }
      ],
      "service": "Software Development",
      "reviewerName": "Cory Cates",
      "reviewerRole": "Chief Information Officer at Maple Life Financial",
      "isVerified": true,
      "date": "2026-05-25"
    },
    {
      "reviewId": "88439",
      "title": "ELEKS played a critical role in helping us achieve a smooth and successful IT infrastructure transition.",
      "text": "Starting this engagement required trust and commitment from both sides, and the ELEKS team truly delivered throughout the process. Their professionalism, dedication, and support helped make a complex...",
      "rating": 5,
      "scores": [
        {
          "label": "Quality",
          "value": 5
        },
        {
          "label": "Communication",
          "value": 5
        },
        {
          "label": "Schedule & Timing",
          "value": 5
        }
      ],
      "service": "Software Development",
      "reviewerName": "Fulcran Perier",
      "reviewerRole": "Acting CIO at Acino",
      "isVerified": true,
      "date": "2026-05-25"
    },
    {
      "reviewId": "88438",
      "title": "ELEKS has been a proactive and dependable technology partner, helping us modernize and strengthen our IT operations over the past two years.",
      "text": "We have been very pleased with our partnership with ELEKS. Over the past two years, their team has played an important role in transforming and upgrading our IT services to better align with internati...",
      "rating": 5,
      "scores": [
        {
          "label": "Quality",
          "value": 5
        },
        {
          "label": "Communication",
          "value": 5
        },
        {
          "label": "Schedule & Timing",
          "value": 5
        }
      ],
      "service": "Software Development",
      "reviewerName": "Omar Mohammad",
      "reviewerRole": "Process Management Director at Aramex",
      "isVerified": true,
      "date": "2026-05-25"
    },
    {
      "reviewId": "88437",
      "title": "ELEKS helped us overcome critical development challenges while strengthening and modernizing our analytics platform for future growth.",
      "text": "We brought ELEKS on board when we needed a capable development team to help us move past several platform improvements that had stalled during 2020. Their team was highly skilled and quickly helped ad...",
      "rating": 5,
      "scores": [
        {
          "label": "Quality",
          "value": 5
        },
        {
          "label": "Communication",
          "value": 5
        },
        {
          "label": "Schedule & Timing",
          "value": 5
        }
      ],
      "service": "Software Development",
      "reviewerName": "Dr. Neil DeBuse",
      "reviewerRole": "Owner at InSight",
      "isVerified": true,
      "date": "2026-05-25"
    },
    {
      "reviewId": "88435",
      "title": "ELEKS delivered a highly effective data management platform with strong professionalism, technical expertise, and dedicated support throughout the project.",
      "text": "Over the course of two years, the ELEKS team developed exactly the solution we were looking for. They demonstrated exceptional expertise, professionalism, and strong project management from the initia...",
      "rating": 5,
      "scores": [
        {
          "label": "Quality",
          "value": 5
        },
        {
          "label": "Communication",
          "value": 5
        },
        {
          "label": "Schedule & Timing",
          "value": 5
        }
      ],
      "service": "Software Development",
      "reviewerName": "Melissa Carlaw",
      "reviewerRole": "Director of Communications and Marketing at eTracks",
      "isVerified": true,
      "date": "2026-05-25"
    }
  ],
  "isVerified": false,
  "location": "Tallinn, Estonia",
  "streetAddress": "Kursi 3",
  "city": "Tallinn",
  "region": "Harju",
  "postalCode": "10415",
  "country": "ee",
  "offices": [
    {
      "streetAddress": "Kursi 3",
      "city": "Tallinn",
      "region": "Harju",
      "postalCode": "10415",
      "country": "ee"
    },
    {
      "streetAddress": "401 N Michigan Ave",
      "city": "Chicago",
      "region": "Illinois",
      "postalCode": "60611",
      "country": "us"
    },
    {
      "streetAddress": "Moor Place, 1 Fore Street Avenue",
      "city": "London",
      "region": "England",
      "country": "gb"
    }
  ],
  "phone": "+17089674803",
  "allPhones": [
    "+17089674803",
    "+372 674 3621"
  ],
  "email": "pes@eleks.com",
  "allEmails": [
    "pes@eleks.com"
  ],
  "description": "Your Technology Partner for Software Innovation",
  "shortDescription": "ELEKS is a leading enterprise software development company with 30+ years of experience providing a wide and customized range of software development services to global clients across central and east...",
  "services": [
    "Mobile App Development",
    "Software Development",
    "Web Design",
    "E-commerce Development",
    "IT Services",
    "... 6 more items"
  ],
  "socialLinks": [
    "https://www.linkedin.com/company/13412?trk=NUS_CMPY_TWIT",
    "https://www.facebook.com/ELEKS.Software",
    "https://twitter.com/ELEKSSoftware"
  ],
  "category": "software-development",
  "position": 1,
  "sourceUrl": "https://www.goodfirms.co/directory/languages/top-software-development-companies",
  "listingId": "f86c5b9e1e0e91f73b439387368423ab46a937e78481d8a146f5e75191adead7",
  "searchQuery": "/directory/languages/top-software-development-companies",
  "contentQuality": "full",
  "detailFetched": true,
  "scrapedAt": "2026-10-19T00:29:10.416Z",
  "source": "goodfirms.co",
  "contentHash": "0a31f9788a2462fef489f4ee6ab26e9685d7c04c55e298f0d47283cb5d08afd8"
}

Incremental fields

When incremental mode is on, each record also carries:

• changeType — one of NEW, UPDATED, UNCHANGED, REAPPEARED, EXPIRED. Default output covers NEW / UPDATED / REAPPEARED; set emitUnchanged: true or emitExpired: true to opt into the others.
• isRepost, repostOfId, repostDetectedAt — populated when a new listing matches the tracked content of a previously expired one. Set skipReposts: true to drop detected reposts from the output.

How to scrape goodfirms.co

1. Go to GoodFirms Scraper in Apify Console.
2. Enter a search keyword.
3. Set maxResults to control how many results you need.
4. Enable includeDetails if you need full descriptions, contact info.
5. Click Start and wait for the run to finish.
6. Export the dataset as JSON, CSV, or Excel.

Use cases

• Extract record data from goodfirms.co for market research and competitive analysis.
• Monitor new and changed records on scheduled runs without processing the full dataset every time.
• Use structured location data for regional analysis, mapping, and geo-targeting.
• Feed structured data into AI agents, MCP tools, and automated pipelines using compact mode.
• Export clean, structured data to dashboards, spreadsheets, or data warehouses.
• Benchmark seller / dealer reputation using rating fields.

How much does it cost to scrape goodfirms.co?

GoodFirms Scraper uses pay-per-event pricing. You pay a small fee when the run starts and then for each result that is actually produced.

• Run start: $0.00005 per run
• Per result: $0.00072 per record record

Upcoming pricing change — effective 5 November 2026. Prices above are what you are charged today and stay in force until then.

• Result: $0.00072 → $0.00225 per event.

Example costs:

• 10 results: $0.00725
• 25 results: $0.018
• 100 results: $0.072
• 200 results: $0.14
• 500 results: $0.36

Example: recurring monitoring savings

These examples compare full re-scrapes with incremental runs at different churn rates. Churn is the share of records that are new or whose tracked content changed since the previous run. Actual churn depends on your query breadth, source activity, and polling frequency — the scenarios below are examples, not predictions.

Example setup: 250 records per run, daily polling (30 runs/month). Costs scale linearly with the number of records.

Churn rate	Full re-scrape run cost	Incremental run cost	Savings vs full re-scrape	Monthly cost after baseline
5% — stable niche query	$0.18	$0.00905	$0.17 (95%)	$0.27
15% — moderate broad query	$0.18	$0.03	$0.15 (85%)	$0.81
30% — high-volume aggregator	$0.18	$0.05	$0.13 (70%)	$1.62

Full re-scrape monthly cost at the same cadence: $5.40. First month with incremental costs $0.44 / $0.96 / $1.75 for the 5% / 15% / 30% scenarios because the first run builds baseline state at full cost before incremental savings apply.

Platform usage is included in the per-result fee shown above.

FAQ

How many results can I get from goodfirms.co?

The number of results depends on the search query and available records on goodfirms.co. Use the maxResults parameter to control how many results are returned per run.

Does GoodFirms Scraper support recurring monitoring?

Yes. Enable incremental mode to only receive new or changed records on subsequent runs. This is ideal for scheduled monitoring where you want to track changes over time without re-processing the full dataset.

Can I integrate GoodFirms Scraper with other apps?

Yes. GoodFirms Scraper works with Apify's integrations to connect with tools like Zapier, Make, Google Sheets, Slack, and more. You can also use webhooks to trigger actions when a run completes.

Can I use GoodFirms Scraper with the Apify API?

Yes. You can start runs, manage inputs, and retrieve results programmatically through the Apify API. Client libraries are available for JavaScript, Python, and other languages.

Can I use GoodFirms Scraper through an MCP Server?

Yes. Apify provides an MCP Server that lets AI assistants and agents call this actor directly. Use compact mode, descriptionMaxLength, a single descriptionFormat, and excludeEmptyFields to keep payloads manageable for LLM context windows.

Is it legal to scrape goodfirms.co?

This actor extracts publicly available data from goodfirms.co. Web scraping of public information is generally considered legal, but you should always review the target site's terms of service and ensure your use case complies with applicable laws and regulations, including GDPR where relevant.

Your feedback

If you have questions, need a feature, or found a bug, please open an issue on the actor's page in Apify Console. Your feedback helps us improve.

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Getting started with Apify

New to Apify? Create a free account with $5 credit — no credit card required.

1. Sign up — $5 platform credit included
2. Open this actor and configure your input
3. Click Start — export results as JSON, CSV, or Excel

Need more later? See Apify pricing.

Disclaimer

This actor accesses only publicly available data on goodfirms.co. You are responsible for how you use the extracted data — in particular any personal information such as names, phone numbers, or email addresses — and for complying with GoodFirms's terms of use, applicable data-protection law (including the GDPR where it applies), and the anti-spam rules of your jurisdiction.

This actor is an independent tool and is not affiliated with, endorsed by, or sponsored by GoodFirms or any of its subsidiaries. All trademarks mentioned are the property of their respective owners.

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