Morrisons Scraper – UK Grocery Prices, Offers & Product Data

Scrape Morrisons groceries at scale. This Morrisons scraper turns groceries.morrisons.com into clean, structured data — prices, offers, unit prices, pack sizes, ratings, categories, product URLs and every product image — for any search term or category. It's fast, accurate, and export-ready, with no setup.

It's more than a price scraper. Turn on enrichment for a full product-intelligence feed: nutrition (per 100 g/ml and per serving), allergens, ingredients, storage and description — plus optional customer reviews and related products. Track prices over time with built-in price-change monitoring, or pull the site-wide offers/promotions feed in one run.

Use it for grocery price monitoring, competitor price intelligence, diet & allergen apps, FMCG/CPG market research, grocery-inflation studies, deal/cashback feeds, or to power a price-comparison app.

What can the Morrisons scraper extract?

Every product comes back as one flat JSON record. Core fields (always included):

Field	Description
sku	Morrisons retailer product ID (stable identifier)
name	Product name
url	Canonical product-page URL
brand	Brand (e.g. Morrisons, Cravendale, Arla)
price	Current price in GBP (£)
available	Whether the product is in stock
pack_size	Pack size description (e.g. 2.272L, 6 x 1L)
unit_price	Price per unit — amount + basis (e.g. £0.726 "per litre")
category_path	Full category breadcrumb
promotions / promo_price	Active offers and the "now" price on deals
rating	Average rating + review count
image_url / images	Primary image, plus all product images
image_resolutions	Every image size available (e.g. 100x100 … 1280x1280)
product_id	Internal product UUID

Optional add-ons: enrichment (enrichProducts) adds a details object with Morrisons nutrition, allergens, ingredients, storage and description; reviews (fetchReviews) and related products (fetchRelated) add their own fields. See the sections below.

Run modes — search, categories & offers

• Search (default) — give one or more search terms and/or category URLs; the scraper collects every matching product.
• Offers — set mode to offers for the site-wide Morrisons promotions feed: every product currently on offer, with was/now prices.

How to scrape Morrisons – step by step

1. Click Try for free (or add the actor to your Apify account).
2. Enter search terms (e.g. milk, bread) and/or paste category URLs from the Morrisons site — or switch Mode to Offers for all current promotions.
3. (Optional) tick Enrich with product detail for nutrition/allergens/ingredients, Fetch customer reviews, Fetch related products, or Monitor price changes.
4. (Optional) set Max items; choose your proxy (Apify datacenter works by default).
5. Click Start, then download results as JSON, CSV, Excel or via the API.

Input

Field	Type	Default	Description
mode	string	search	search (terms/categories) or offers (all promotions)
searchTerms	string[]	["milk","bread"]	Terms to search; all matching products collected
categoryUrls	string[]	—	Morrisons category page URLs to crawl in full
offerCategories	string[]	—	Offers mode: restrict the feed to named categories
enrichProducts	boolean	false	Add nutrition, allergens, ingredients, storage & description
fetchReviews	boolean	false	Add customer reviews (rating histogram + up to 25 newest)
fetchRelated	boolean	false	Add similar/related product IDs
monitorPrices	boolean	false	Emit a price-change record when a price moves vs the previous run
maxItems	integer	0 (unlimited)	Stop after this many unique products
proxyConfiguration	object	Apify datacenter	Proxy settings

{
  "searchTerms": ["milk", "free range eggs"],
  "categoryUrls": ["https://groceries.morrisons.com/categories/bakery-cakes/5998e059-ce69-48d4-b0db-2f773459dcdf"],
  "enrichProducts": true,
  "fetchReviews": true,
  "maxItems": 1000,
  "proxyConfiguration": { "useApifyProxy": true }
}

Output example

One row per product, deduplicated by SKU across all your search terms and categories. With enrichProducts + fetchReviews on, a record looks like this:

{
  "sku": "113240422",
  "name": "Morrisons British Semi Skimmed Milk 4 Pint",
  "url": "https://groceries.morrisons.com/products/morrisons-british-semi-skimmed-milk-4-pint/113240422",
  "price": "1.65",
  "available": true,
  "brand": "Morrisons",
  "pack_size": "2.272L",
  "unit_price": { "amount": "0.726", "basis": "per litre" },
  "category_path": ["Fresh & Chilled", "Milk, Eggs & Butter", "Fresh Milk"],
  "rating": { "value": "3.2", "count": 20 },
  "images": ["https://groceries.morrisons.com/images-v3/.../500x500.jpg"],
  "image_resolutions": ["100x100", "300x300", "500x500", "1280x1280"],
  "details": {
    "ingredients": "Semi Skimmed Milk",
    "allergens": ["Milk"],
    "nutrition_per_100": [
      { "name": "Energy", "value": "209kJ/50kcal" },
      { "name": "Fat", "value": "1.8", "unit": "g" },
      { "name": "Protein", "value": "3.6", "unit": "g" }
    ],
    "storage": "Keep refrigerated. Use within 3 days of opening."
  },
  "reviews": {
    "count": 17,
    "rating_histogram": [6, 2, 3, 0, 9],
    "items": [
      { "rating": 5, "headline": "Great milk", "nickname": "Sam",
        "created_date": "2026-05-08T21:47:16Z", "comments": "Always fresh", "is_verified_buyer": true }
    ]
  }
}

Morrisons price monitoring & tracking

Turn on Monitor price changes and schedule the actor as a daily task. Each run compares every product's price to the previous run and emits a price-change record (old price, new price, delta, % change, direction) into the same dataset — so you build a running history of Morrisons price changes automatically. The first run sets a baseline; later runs surface only what moved. Ideal for repricing tools, deal alerts and grocery-inflation tracking.

Nutrition, allergens & ingredients (product enrichment)

Tick Enrich with product detail to add a details object to every product with the deeper data: nutrition (per 100 g/ml and, where available, per serving), allergens, ingredients, storage instructions, full description and brand/manufacturer information. Perfect for diet, allergen and meal-planning apps, and for compliance or nutrition research.

Tip: enrichment works best with the Residential proxy — set proxyConfiguration to Residential when you turn it on. (Note: Morrisons does not provide EAN/GTIN barcodes, so those are not available.)

Customer reviews & related products

• Fetch customer reviews adds a reviews object: total review count, a 1★–5★ histogram, and up to 25 of the newest reviews (text, rating, author, date, verified-buyer flag).
• Fetch related products adds related_product_ids — the similar/related products Morrisons shows alongside each item, for recommendation and product-graph use-cases.

How much does it cost to scrape Morrisons?

This actor is pay-per-result: you're charged a small amount per product delivered, and nothing for empty searches. Runs are fast and efficient — typically thousands of products in seconds. Optional enrichment and reviews are priced as add-ons (only charged when data is actually returned), so price-only runs stay on the cheapest tier. You also pay Apify's standard platform usage. See the Pricing tab for current rates.

Why this scraper

• Fast & cost-efficient — thousands of products in seconds, billed only for results.
• Product-intelligence, not just prices — nutrition, allergens, ingredients, reviews, related products, offers and price history, all from one actor.
• Complete, accurate records — clean, deduplicated data with no half-filled or duplicate rows.
• Reliable runs — resumable, with a clear summary every run.
• Actively maintained — updated promptly when Morrisons changes their site.

Use cases

• Price comparison & cheapest-basket apps — power a price-comparison site or extension.
• Price monitoring & competitor price intelligence — track Morrisons prices and offers daily.
• Grocery inflation / CPI research — build a price index over time.
• Diet, allergen & meal-planning apps — nutrition, allergens and ingredients at scale.
• FMCG / CPG market research & catalogue building — structured category and brand datasets.
• Deal, promotion & cashback feeds — the site-wide offers feed with was/now prices.
• Reviews & sentiment analysis — customer reviews per product.

Frequently asked questions

Is it legal to scrape Morrisons? You are responsible for using scraped data in line with Morrisons' terms, applicable laws and data-protection rules. This actor collects only public product information — no personal data.

Does Morrisons have a public API? No — Morrisons offers no official developer API, so this actor is the simplest way to get Morrisons product data in a structured, export-ready form.

Can I get Morrisons nutrition, allergens and ingredients? Yes — enable Enrich with product detail. Note that EAN/GTIN barcodes are not available from Morrisons.

Can I scrape Morrisons offers, promotions and deals? Yes — set Mode to Offers for the site-wide promotions feed with was/now prices.

Can I monitor Morrisons price changes? Yes — enable Monitor price changes and schedule the actor; it emits a price-change record whenever a price moves between runs.

Can I scrape Morrisons product reviews? Yes — enable Fetch customer reviews.

Can I scrape a whole Morrisons category? Yes — paste one or more category URLs to collect every product in those categories.

Does it need a proxy? Apify datacenter proxy works for prices, offers, categories, reviews and related products, and is the cheapest default. Product enrichment (nutrition/allergens/ ingredients) needs Residential proxy — switch the proxy to Residential when you enable it.

What output formats are supported? Download as JSON, CSV, Excel, or pull from the Apify API / dataset.

Other UK supermarket scrapers

More UK grocery scrapers (Tesco, Asda, Sainsbury's, Waitrose) are planned — check the author's profile for the latest.

Support

Found a bug or need a field added? Open an issue on the actor's Issues tab. The scraper is actively maintained and updated when Morrisons changes their site.