Shopify Store Audit — CRO & SEO Score (27 Checks)

A bulk Shopify store audit: run any Shopify store through a conversion and SEO checklist and get back a 0–100 score, what was found on each check, and the fixes that matter most, in order. Paste one store or a few thousand.

Agencies use it to open a sales conversation with something concrete ("your product pages have no structured data and no reviews"), and store owners use it to see what to fix first.

Try it on 10 stores for $0.10 (the free credit on Apify's free plan covers it). Sites that aren't Shopify, are password-protected or don't load are listed with the reason and never charged.

How to run it

1. Paste one or more Shopify store URLs into Store URLs (two are pre-filled so you can just press Start).
2. Optional: set maxScore to keep only stores with the most room to improve.
3. Press Start. Each store takes a few seconds; download the results as Excel, CSV or JSON.

What it checks

These are the 27 checks from our 48-point store audit that can be measured reliably from outside the store. The other 21 (hero copy, imagery, mobile layout and the like) need a person looking at screenshots, so they aren't scored here.

Area	Checks
Homepage	Theme customised (not a free default left as is), social proof / reviews visible
Navigation & collections	Menu built from real categories, search available, curated collections
Product pages	Description length, number of images, reviews on the page, H1 tag, Product structured data
Trust & policies	Refund policy, shipping policy, contact page, about page, Shop Pay, linked social profiles
Purchase path	Express checkout buttons
Marketing basics	Meta pixel, Google tag, email / SMS capture tool, reviews app, TikTok pixel, newsletter signup
SEO basics	Title tag, meta description, image alt text, social share image

Up to three product pages are sampled per store.

What you get for each store

Field	Example
Store, country, currency, product count, theme	brooklinen.com, US, USD, 522, Dawn
Score and checks passed	81 · 22 of 27
Top fixes, in priority order	"Product structured data (schema): Most themes add it; if missing, re-enable in theme or add via a free app"
Every check	passed or failed, what was found, the fix, impact and effort
Homepage load time	1.1 s

Fixes are ordered by impact first, then by effort, so quick wins with a big effect come to the top. When several checks share one cause (for example no reviews app), the fix is listed once.

Download as Excel, CSV or JSON, or use the API.

Filter

maxScore keeps only stores at or below a score, e.g. 60, which is handy when you're looking for stores with the most room to improve. Stores above it aren't charged.

Pricing

$9.90 per 1,000 audited stores ($0.0099 each).

Stores	Cost
10	$0.10
100	$0.99
1,000	$9.90

Good to know

The audit reads public storefront pages only (around a dozen requests per store): /meta.json, the homepage, /products.json, /collections.json, up to three product pages, and the refund, shipping and contact pages. No login, no admin access, no personal data. It never adds anything to a cart.

A check can only see what the storefront shows. An app that loads only after a click, or a page with a non-standard address, may be reported as missing; the found field always says what was looked for, so you can verify.

FAQ

Do I need access to the store? No. The audit reads only public storefront pages, the same ones any visitor sees. No login, no admin or API access.

Does it work on stores that aren't Shopify? No. Non-Shopify sites are listed with the reason and are not charged.

How is the score calculated? It is the share of checks passed (for example 22 of 27 = 81). Each check also has an impact and effort rating, which is used to order the top fixes. Every check shows what was found, so you can verify it.

Can it miss something? Yes. Apps that load only after a click or pages with non-standard addresses may show as missing. The found field says what was looked for.

How many stores can I audit at once? One or a few thousand per run. You pay only for stores that were audited and passed your maxScore filter.

Related tools

• Shopify Store Leads - New Stores, Marketing Gaps & Emails: find Shopify stores launched in the last few days, with their marketing gaps and published business emails.

• Shopify Theme & Apps Detector - Bulk Store Checker: see which apps and theme any Shopify store runs.

• Bulk SPF, DKIM & DMARC Checker: SPF, DKIM, DMARC, MX and blocklist check for any domain, with a 0-100 score and fixes.

• Website Business Contact Finder: role-based business emails, contact page, socials and platform for any website.