Website Lead Brief + Outreach Generator

Built by city in the sky.

This Apify Actor turns public company websites into structured lead briefs and personalized outbound drafts. It is designed for sales teams, agencies, founders, and operators who need quick pre-call research without logging into private systems or scraping personal contact data.

What It Generates

• Company summary from public website text
• Likely target customer
• Buying signals
• Pain points and outreach angle
• Subject lines
• Cold email draft
• Optional follow-up email
• LinkedIn-style short message
• Source page metadata

Input

{
  "startUrls": [{ "url": "https://example.com" }],
  "offerDescription": "We help B2B teams turn public website research into clear lead briefs and personalized outbound drafts.",
  "targetBuyer": "founder or growth lead",
  "tone": "concise",
  "language": "English",
  "maxPagesPerSite": 3,
  "maxCharsPerSite": 14000,
  "includeFollowUp": true
}

Output

Each processed website creates one dataset item with:

• companyName
• whatTheyDo
• targetCustomer
• buyingSignals
• painPoints
• recommendedAngle
• subjectLines
• coldEmail
• linkedinMessage
• followUpEmail
• confidence
• sourcePages

The Actor also writes RUN.json and LEAD_BRIEFS.md to the key-value store.

Local Demo

npm install
npm run local-demo

Dry-run mode is enabled by default. It fetches public pages and shows the output shape without calling a model.

Model-Backed Run

Set these as Apify secrets or local environment variables. Do not commit them.

DRY_RUN=false
LLM_BASE_URL=https://your-openai-compatible-provider/v1
LLM_API_KEY=your-secret-key
LLM_MODEL=your-model-name
MAX_OUTPUT_TOKENS=1400

Compatibility aliases are also supported: UPSTREAM_BASE_URL, UPSTREAM_API_KEY, and DEFAULT_MODEL.

If a provider gives only the root domain, such as https://xcode.best, the Actor normalizes it to the standard /v1 API path.

See examples/model-backed-sample.md for a short sample generated from a public page.

Monetization Fit

This Actor is a practical pay-per-result tool:

• one dataset item per successfully processed website;
• simple pay-per-event setup with Apify's apify-default-dataset-item;
• capped public text extraction;
• no account login;
• no private pages;
• no personal contact scraping;
• structured dataset output that can feed CRM or outreach workflows.

Suggested starter pricing:

• Apify Store pay-per-event: USD 0.05-0.20 per generated lead brief after testing cost and quality.
• Manual service: USD 9-29 for 10 public website briefs, delivered as CSV/Markdown.
• Upsell: USD 49-99 for a cleaned lead list plus rewritten outbound sequence.

Safety Boundaries

• Public websites only.
• No logins, private pages, credentials, customer data, regulated data, or wallet/payment actions.
• Emails and phone-like contact details are redacted from extracted text.
• The model is instructed not to output scraped contact details or invented claims.
• This is not legal, financial, medical, compliance, or security advice.