Brand Pulse: News & Social Monitor
Pricing
from $1.50 / 1,000 new mentions
Monitor your brand and competitors across Google News (incl. African editions), Bing News, RSS feeds and TikTok/social datasets. Brand-level sentiment, risk flags, story clustering, share of voice, spike alerts and AI briefings.
Product names, short names, CEO or ticker (e.g. M-Pesa, SCOM). Short ALL-CAPS aliases match case-sensitively.
Ignore false hits, e.g. a stadium or sports team named after you.
One per line; add aliases after a pipe, comma-separated: 'Airtel|Airtel Money,Airtel Kenya'.
Two-letter codes. Each edition surfaces that country's local outlets: KE, NG, ZA, GH, UG, TZ, RW, ET, EG, MA, SN, CI, US, GB, IN…
[ "KE"]Search Google News RSS in each edition (headlines from thousands of outlets).
Bing News RSS adds direct article links and snippets, which give better sentiment.
Also scan a built-in list of African publisher feeds (TechCabal, Techpoint Africa, Disrupt Africa, Capital FM, Punch, Premium Times, BusinessDay, Mail & Guardian, The Africa Report, Africanews). Only items naming a tracked entity are kept.
Any publisher, blog, regulator or press-release feed. Only items naming a tracked entity are kept.
Upper limit read from each dataset.
Mentions published in the last N days.
Open articles with direct links to analyse the paragraphs that mention you (more accurate sentiment).
Upper limit of mentions saved per run (newest first).
For scheduled runs: save only mentions not seen by this monitor before. Metrics still use the whole window.
Runs with the same name share history (spike baseline, seen mentions, alerts already sent).
Alert on new negative stories with legal, security, outage, financial or reputation risk on a major outlet or several outlets, and on viral negative social posts.
Alert when the last 24 h has this many times the usual daily mentions (min 3 mentions).
HTTPS URL for alerts (Slack/Discord formatted automatically; JSON for Zapier, Make, n8n, Teams workflows).
Executive summary, key stories, risks with recommended actions, competitor watch and a holding statement when needed. Uses your own API key.
Any OpenAI-compatible API (OpenAI, OpenRouter, Groq, Together, DeepSeek, local Ollama…).
Optional: what you do, current campaigns or known issues, to sharpen the briefing.
Off by default. News article authors are always included.
Social datasets (TikTok, X, Reddit…)
socialDatasetIds
Optional
Apify dataset IDs to merge, e.g. the output of the TikTok Sentiment & Trend Intelligence Actor or any X/Reddit/YouTube scraper. Text, date, engagement and existing sentiment are detected automatically.