Ulta Beauty Product & Review Scraper

Scrape Ulta Beauty (ulta.com) — the largest US beauty retailer's product catalog. Search products, browse by category or brand, and pull full product details plus customer reviews from any product page. No login, no cookies, no paid proxy required.

What this actor does

• Five modes: search, byCategory, byBrand, productDetails, productReviews
• 253 built-in category paths covering every Ulta department (makeup, skin care, hair, fragrance, body care, tools & brushes, wellness, gifts, and more)
• 57 curated brand slugs plus a free-text override for any of Ulta's ~700 brands
• Sort control: Relevance, Best Sellers, Price (low to high / high to low), New Arrivals, Top Rated — the exact sort orders Ulta's own listing pages offer
• Listing filters: minimum rating, minimum review count, maximum price, on-sale-only, Ulta "Preferences" (Clean Ingredients, Cruelty Free, Vegan, and 20 more Conscious Beauty attributes), Shopping Preference (Only at Ulta, Dermatologist Recommended, K-Beauty, Online Only, Refill, Refillable), and Special Offers (Gift With Purchase, Buy More Save More)
• Full product detail lookup: description, ingredients, how-to-use instructions, clean-beauty badges, price, availability, color/variant, breadcrumb category, and a sample of the most recent customer reviews — all by pasting a product URL
• Per-review export: flatten a product's review sample into one row per review, with product context merged in
• Empty fields are omitted from every record

Output: per product (modes search, byCategory, byBrand, productDetails)

• sku — Ulta's numeric product SKU
• productUrl — canonical product page URL
• brand, productName, fullName
• description — full product description (mode=productDetails only)
• ingredients — full ingredients list (mode=productDetails only, when Ulta publishes one for that product type)
• howToUse — usage instructions (mode=productDetails only, when published)
• badges[] — Conscious Beauty / Clean at Ulta badges shown on the product page, e.g. Vegan, Cruelty Free, Clean Ingredients, Give Back (mode=productDetails only)
• imageUrl
• price, originalPrice (when on sale), priceMax (when the card shows a price range across shades, e.g. $37.00 - $39.00), currency
• onSale — true if currently marked down
• rating, reviewCount
• tags[] — badges such as Sale, New (listing modes)
• variantInfo — e.g. 9 colors (listing modes)
• color — selected variant/shade (mode=productDetails only)
• productId, availability (mode=productDetails only)
• breadcrumbs[], category (mode=productDetails only)
• reviews[] — sample of recent reviews, each with reviewTitle, reviewerName, rating, reviewText, reviewDate, reviewerLocation (mode=productDetails only)
• recordType: "product", scrapedAt

Output: per review (mode productReviews)

• productUrl, productName, brand, sku — product context
• reviewTitle, reviewerName, rating, reviewText, reviewDate, reviewerLocation
• recordType: "review", scrapedAt

Note: Ulta's product pages embed a sample of recent/featured reviews (typically up to 5), not the full review history — even when reviewCount on the product is much higher. This actor surfaces exactly that sample; it does not fabricate additional reviews.

Input

Field	Type	Default	Description
mode	string	search	search / byCategory / byBrand / productDetails / productReviews
searchQuery	string	lipstick	Free-text query (mode=search)
categoryPath	select	makeup/lips/lipstick	One of 253 Ulta category paths (mode=byCategory)
brandSlug	select	rare-beauty	One of 57 curated Ulta brand slugs (mode=byBrand)
customBrandSlug	string	–	Any Ulta brand slug; overrides brandSlug (mode=byBrand)
productUrls	array	–	Ulta product page URLs (mode=productDetails / productReviews)
sortBy	select	relevance	relevance / best_sellers / price_asc / price_desc / new_arrivals / top_rated (listing modes)
preferences	multi-select	–	Zero or more of Ulta's 23 "Clean at Ulta" preferences (Vegan, Cruelty Free, Clean Ingredients, ...) — matches ALL selected (listing modes)
shoppingPreference	select	–	exclusive (Only at Ulta) / dermatologist_recommended / k_beauty / online_only / refill / refillable (listing modes)
specialOffer	select	–	gwp (Gift With Purchase) / bmsm (Buy More, Save More) (listing modes)
minRating	number	–	Drop products rated below this (0-5)
minReviewCount	integer	–	Drop products with fewer reviews than this
maxPrice	number	–	Drop products priced above this (USD)
onSaleOnly	boolean	false	Only emit products currently on sale
maxItems	integer	60	Hard cap on emitted records (1-1000)
proxyConfiguration	object	AUTO	Optional; free AUTO proxy is used automatically as a fallback if direct access is blocked

Example: search for a product with filters

{
  "mode": "search",
  "searchQuery": "vitamin c serum",
  "minRating": 4,
  "maxPrice": 40,
  "onSaleOnly": false,
  "maxItems": 100
}

Example: browse a category, on-sale items only

{
  "mode": "byCategory",
  "categoryPath": "skin-care/moisturizers/face-moisturizer",
  "onSaleOnly": true,
  "maxItems": 50
}

Example: browse a brand

{
  "mode": "byBrand",
  "brandSlug": "rare-beauty",
  "maxItems": 60
}

Example: vegan + cruelty-free face moisturizers, cheapest first

{
  "mode": "byCategory",
  "categoryPath": "skin-care/moisturizers/face-moisturizer",
  "sortBy": "price_asc",
  "preferences": ["vegan", "cruelty_free"],
  "maxItems": 60
}

Example: full product details + review sample

{
  "mode": "productDetails",
  "productUrls": [
    "https://www.ulta.com/p/vice-hydrating-lipstick-pimprod2026577?sku=2584521"
  ]
}

Example: flattened per-review export

{
  "mode": "productReviews",
  "productUrls": [
    "https://www.ulta.com/p/vice-hydrating-lipstick-pimprod2026577?sku=2584521",
    "https://www.ulta.com/p/almost-lipstick-xlsimpprod10792007?sku=2153395"
  ]
}

Use cases

• Price monitoring — track sale status and price changes across a category or brand
• Assortment research — see every product Ulta carries in a category, with ratings and review counts
• Voice-of-customer analysis — pull review text and ratings for sentiment analysis on specific products
• Competitive benchmarking — compare pricing and catalog breadth of a brand at Ulta vs. other retailers
• Merchandising audits — spot which products are tagged Sale or New within a department

FAQ

Is this affiliated with Ulta Beauty? No. This is an independent, third-party actor that reads Ulta's publicly accessible web pages. It is not affiliated with, endorsed by, or connected to Ulta Beauty in any way.

Do I need a login or cookies? No. All modes work without authentication.

Why do some products have no rating or price? Ulta doesn't display a rating for products with zero reviews, and some cards briefly omit price during a promotional refresh. Those fields are simply left out of the record rather than filled with placeholder values.

Why does mode=productReviews only return a handful of reviews per product, even for products with hundreds of reviews? Ulta's product pages embed a curated sample of recent/featured reviews (usually up to 5) rather than the full review history. This actor extracts exactly what Ulta publishes on the page — it does not paginate a separate reviews API.

Can I get products from a brand that isn't in the dropdown? Yes — set customBrandSlug to the brand's slug from its Ulta URL (e.g. https://www.ulta.com/brand/fenty-skin-body → fenty-skin-body). This overrides the brandSlug dropdown.

Can I combine sorting, preferences, and my own filters in one run? Yes. sortBy, preferences, shoppingPreference, and specialOffer are applied by Ulta itself when the listing page loads, and minRating / minReviewCount / maxPrice / onSaleOnly are then applied on top of the results this actor scrapes — all in the same run.

Why do ingredients, howToUse, and badges only appear on some products? Ulta doesn't publish an ingredients list, usage instructions, or Conscious Beauty badges for every product type (e.g. hair tools and brushes typically have none of these). The actor includes whatever Ulta actually publishes for that specific product and omits the rest rather than filling in placeholders.

What currency are prices in? USD — Ulta only operates in the United States.

How fresh is the data? Every run scrapes live pages at request time; there is no caching.

Does this use a residential or paid proxy? No. The actor works from Apify's free datacenter (AUTO) proxy group only, and even that is a fallback — most runs complete without any proxy at all.