Ulta Beauty Scraper

Scrape products, prices, ingredients and customer reviews from Ulta Beauty (ulta.com). Search by keyword or paste category, brand, sale or product URLs, and get every shade and size with its own price, stock and shipping availability, highlights such as clean and vegan, the full star-rating breakdown and complete customer reviews. No API key required.

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Why this scraper?

🔎 Every way into the catalog

Search terms, category pages, whole departments, brand pages, sale and promotion pages, site-search URLs and single product pages, sorted the six ways Ulta sorts: relevance, best sellers, top rated, new arrivals, and price in either direction. Brand-name searches follow Ulta's own redirect to the brand page.

🎨 Every shade and size priced

Foundations with 50+ shades and products in several sizes come back with each variant's own SKU, price, sale price, availability, shade description and swatch image, in one product row.

🧴 Complete product data

Description, ingredient list, how to use, warnings, size, highlights (clean ingredients, cruelty free, vegan and more), category path, all images and videos.

📦 Stock and fulfilment

Online stock, shipping speed, same-day delivery, current offers such as gifts with purchase, and the Replenish & Save subscription price.

⭐ Full customer reviews

Every review, not a sample: rating, title, full text, reviewer location, date, recommend answer, verified-buyer badge, helpful votes, customer photos and whether the review was imported from the brand. The product row gets the 1–5 star breakdown and recommend percentage.

📉 Price tracking between runs

Each product is marked NEW, UNCHANGED, PRICE_DROP or PRICE_INCREASE against your earlier runs, with the previous price. Turn on Only new products and price changes for a daily feed.

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Input parameters

Parameter	Type	Default	Description
searchTerms	array	[]	Keywords to search, e.g. ["vitamin c serum"]. Each term is searched separately.
startUrls	array	[]	Category, department, brand, promotion, search or product URLs from www.ulta.com.
sortBy	string	"relevance"	relevance, best_sellers, top_rated, new_arrivals, price_asc or price_desc.
maxItems	integer	100	Maximum products across all terms and URLs. 0 = no limit. Reviews do not count.
fetchDetails	boolean	false	Add full product details from each product page.
variantPrices	boolean	true	With details on, price every shade and size, not only the one shown first.
includeReviews	boolean	false	Add customer reviews as separate rows after each product.
maxReviewsPerProduct	integer	20	Reviews per product. 0 = all reviews.
reviewSort	string	"newest"	newest, oldest, most_helpful, highest_rating or lowest_rating.
brands	array	[]	Only these brands (case-insensitive).
minPrice	integer	(empty)	Minimum current price in USD.
maxPrice	integer	(empty)	Maximum current price in USD.
onlyOnSale	boolean	false	Only products currently on sale.
minRating	integer	(empty)	Minimum average star rating, 1–5.
inStockOnly	boolean	false	Skip out-of-stock products (exact with fetchDetails).
onlyChanges	boolean	false	Only products that are new or changed price since your earlier runs.
proxyConfiguration	object	none	Optional. The actor switches to a proxy by itself if needed.

If you give no search term and no URL, the actor searches vitamin c serum as an example.

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Output schema

The dataset holds two record types, told apart by recordType. Each product row is followed directly by its review rows. Every field is present on every row of its type; values the site does not publish are null.

Product rows — always present

Field	Type	Description
recordType	string	Always product for product rows.
productId	string	Ulta product ID, e.g. pimprod2044189.
skuId	string	Ulta SKU of the shade or size shown.
url	string	Product page URL.
name	string	Product name.
brand	string	Brand name.
variantLabel	string	Shade/size summary from the listing (e.g. 57 colors), or the selected shade with details on.
variantCount	integer	Number of shades or sizes.
price	number	Current price in USD (sale price if on sale, otherwise regular price).
priceMin	number	Lowest current price across shades and sizes.
priceMax	number	Highest current price across shades and sizes.
listPrice	number	Regular price in USD.
salePrice	number	Sale price in USD (null if not on sale).
onSale	boolean	True when the current price is below the regular price.
discountAmount	number	Discount in USD (null if not on sale).
discountPercent	integer	Discount as a percentage of the regular price (null if not on sale).
currency	string	Always USD.
kitPrice	number	Kit or set value where Ulta shows one (usually null).
promoText	string	Promotion shown on the product card, e.g. Buy 1 Get 1 50% Off (null if none).
additionalOffers	string	Extra offers note, e.g. +1 offers (null if none).
badges	array	Card badges such as New, Sale, Only at Ulta, Online only.
isNew	boolean	Marked as new.
isOnlyAtUlta	boolean	Exclusive to Ulta Beauty.
isOnlineOnly	boolean	Sold online only.
isLimitedStock	boolean	Flagged by Ulta as limited stock.
limitedStockMessage	string	Ulta's limited-stock text (null if not limited).
sponsored	boolean	Sponsored placement in the results.
rating	number	Average star rating (1–5).
reviewCount	integer	Total number of reviews.
imageUrl	string	Main product image URL.
position	integer	Rank in the search or category results (null for sponsored cards).
sourceType	string	search, category, brand, promotion or product.
sourceQuery	string	Search term that found the product (null for URL input).
sourceUrl	string	Page the product was collected from.
detailFetched	boolean	True when the row was enriched from the product page.
contentHash	string	Stable hash of product ID and name, for de-duplication.
changeStatus	string	NEW, UNCHANGED, PRICE_DROP or PRICE_INCREASE compared with your earlier runs.
previousPrice	number	Price seen in your previous run (null for new products).
priceChange	number	Current price minus previous price (null for new products).
firstSeenAt	string	When your runs first saw this product (ISO 8601).
scrapedAt	string	When the row was collected (ISO 8601).

Product rows — with fetchDetails: true

Field	Type	Description
description	string	Full product description as formatted text (headings and bullets in Markdown).
descriptionText	string	The same description as plain text.
summary	string	Short product summary.
howToUse	string	Usage directions.
ingredients	string	Full ingredient list.
restrictions	string	Coupon and shipping restrictions (null if none).
prop65Warning	string	California Prop 65 warning where shown (null otherwise).
highlights	array	Product highlights, e.g. Clean Ingredients, Cruelty Free, Vegan, Fragrance Free.
size	string	Product size, e.g. 1.0 oz (null for multi-size products; see variants).
variantType	string	What the variants differ in: Color, Size or similar.
variants	array	Every shade or size: skuId, name, shadeDescription, price, listPrice, salePrice, available, outOfStockLabel, selected, tags, imageUrl, swatchUrl, url.
images	array	All product image URLs in full resolution.
videos	array	Product video URLs.
breadcrumbs	array	Category path, e.g. Makeup, Eyes, Mascara.
category	string	Category path joined with :.
categoryLevel1	string	Top-level category.
categoryLevel2	string	Second-level category.
categoryLevel3	string	Third-level category (null if none).
inStock	boolean	Available to buy online.
stockStatus	string	Ulta's stock status, e.g. InStock.
shipAvailable	boolean	Can be shipped.
shipMessage	string	Shipping availability text.
shipSpeed	string	Shipping speed text, e.g. Usually ships in 24 hours.
sameDayDeliveryOffered	boolean	Same-day delivery offered for the product.
subscriptionPrice	number	Replenish & Save subscription price (null if not offered).
subscriptionDiscountPercent	integer	Replenish & Save discount (null if not offered).
promotions	array	Promotion tags on the product page.
offers	array	Current offers on the product page, such as gifts with purchase: title, description, expiry.
questionsCount	integer	Number of customer questions.
topPositiveReview	object	Ulta's featured positive review: headline, comment.
topCriticalReview	object	Ulta's featured critical review: headline, comment.

Product rows — with fetchDetails: true or includeReviews: true

Field	Type	Description
ratingHistogram	object	Number of reviews per star level, keys 1 to 5.
recommendedPercent	integer	Share of reviewers who would recommend the product (null when there are too few answers).
nativeReviewCount	integer	Reviews written on ulta.com.
syndicatedReviewCount	integer	Reviews imported from the brand's own site.
reviewPhotoCount	integer	Customer photos in the review summary.
reviewAttributes	object	What reviewers said about themselves or the product, counted, e.g. {"Skin Type": {"Dry": 18, "Oily": 5}} (null when not collected for the product).
reviewsCollected	integer	Reviews saved for this product in this run. Null when reviews are off, and when more than 1,000 reviews per product are requested (those rows are written as they arrive, before the count is known).

Review rows — with includeReviews: true

Field	Type	Description
recordType	string	Always review.
reviewId	string	Review ID.
productId / skuId	string	Product the review belongs to.
productName / brand / productUrl	string	Product context, so each review row stands alone.
rating	integer	Star rating, 1–5.
headline	string	Review title.
comments	string	Full review text.
nickname	string	Reviewer's public nickname.
location	string	Reviewer's stated location (often a city and state).
createdAt / updatedAt	string	Review dates (ISO 8601).
bottomLine	string	Reviewer's answer to "would you recommend" (Yes, No or null).
isRecommended	boolean	The same answer as true/false (null if not answered).
isVerifiedBuyer	boolean	Verified buyer badge.
isVerifiedReviewer	boolean	Verified reviewer badge.
isStaffReviewer	boolean	Staff reviewer badge.
helpfulVotes / notHelpfulVotes	integer	Votes from other shoppers.
isSyndicated	boolean	Imported from the brand's own website.
syndicationSource	string	Where an imported review came from (null otherwise).
properties	object	The reviewer's tags where given, e.g. Pros, Cons, Best For, Describe Yourself, Skin Type.
photos	array	Customer photo URLs.
disclosure	string	sampling or sweepstakes when the reviewer received the product free (null otherwise).
isIncentivized	boolean	True when a disclosure is present.
scrapedAt	string	When the review was collected (ISO 8601).

Example product record (with details)

{
  "recordType": "product",
  "productId": "pimprod2056740",
  "skuId": "2651804",
  "url": "https://www.ulta.com/p/345-relief-cream-pimprod2056740?sku=2651804",
  "name": "345 Relief Cream",
  "brand": "Dr. Althea",
  "variantLabel": null,
  "variantCount": 1,
  "price": 18.9,
  "priceMin": 18.9,
  "priceMax": 18.9,
  "listPrice": 27,
  "salePrice": 18.9,
  "onSale": true,
  "discountAmount": 8.1,
  "discountPercent": 30,
  "currency": "USD",
  "kitPrice": null,
  "promoText": null,
  "additionalOffers": null,
  "badges": [
    "Sale"
  ],
  "isNew": false,
  "isOnlyAtUlta": false,
  "isOnlineOnly": false,
  "isLimitedStock": false,
  "limitedStockMessage": null,
  "sponsored": false,
  "rating": 4,
  "reviewCount": 54,
  "imageUrl": "https://media.ultainc.com/i/ulta/2651804",
  "position": 1,
  "sourceType": "product",
  "sourceQuery": null,
  "sourceUrl": "https://www.ulta.com/p/345-relief-cream-pimprod2056740?sku=2651804",
  "detailFetched": true,
  "description": "#### Benefits\n\n- POS-ACNE CARE : Specifically designed to care for skin after breakouts, this cream helps reduce the look of post-acne marks and supports skin’s…",
  "descriptionText": "Benefits\n• POS-ACNE CARE : Specifically designed to care for skin after breakouts, this cream helps reduce the look of p…",
  "summary": "Dr. Althea 345 Relief Cream is a lightweight regenerating ointment-gel cream formulated to care for post-acne skin. Packed with nutrients, it skillfully combines 3 blemish-care, 4 nourishing, and 5 soothing ingredients to help calm irritation, replenish moisture, and support clearer-looking skin.",
  "howToUse": "Apply an adequate amount evenly over the face and gently pat for better absorption as the final step in your skincare routine.",
  "ingredients": "Aqua (Water), Melaleuca Alternifolia (Tea Tree) Leaf Water, Propanediol, Glycerin, 1,2-Hexanediol, Hydrogenated Polydece…",
  "restrictions": null,
  "prop65Warning": null,
  "highlights": [
    "Clean Ingredients",
    "Vegan",
    "Sustainable Packaging",
    "K Beauty"
  ],
  "size": "1.69 oz",
  "variantType": null,
  "variants": [
    {
      "skuId": "2651804",
      "name": null,
      "shadeDescription": null,
      "price": 18.9,
      "listPrice": 27,
      "salePrice": 18.9,
      "available": true,
      "outOfStockLabel": null,
      "selected": true,
      "tags": [],
      "imageUrl": null,
      "swatchUrl": null,
      "url": "https://www.ulta.com/p/345-relief-cream-pimprod2056740?sku=2651804"
    }
  ],
  "images": [
    "https://media.ulta.com/i/ulta/2651804",
    "https://media.ulta.com/i/ulta/2651804_alt01"
  ],
  "videos": [],
  "breadcrumbs": [
    "Skin Care",
    "Moisturizers",
    "Face Moisturizer"
  ],
  "category": "Skin Care:Moisturizers:Face Moisturizer",
  "categoryLevel1": "Skin Care",
  "categoryLevel2": "Moisturizers",
  "categoryLevel3": "Face Moisturizer",
  "inStock": true,
  "stockStatus": "InStock",
  "shipAvailable": true,
  "shipMessage": "In stock and ready to ship",
  "shipSpeed": "Usually ships in 24 hours",
  "sameDayDeliveryOffered": true,
  "subscriptionPrice": 17.96,
  "subscriptionDiscountPercent": 5,
  "promotions": [],
  "offers": [
    {
      "title": "Free Gift with purchase",
      "description": "Online only free Sunday Riley Good Genes sample with select skincare purchase (valid thru 10.3.26 on shipped orders only; pickup and same-day delivery not eligible. While quantities last)",
      "expiry": null
    }
  ],
  "questionsCount": 1,
  "topPositiveReview": {
    "headline": "Magic cream",
    "comment": "I usually am not one to write reviews but this cream is so good it's a must. I am 26 years…"
  },
  "topCriticalReview": {
    "headline": "I'm not the targeted audience",
    "comment": "BEFORE YOU READ, THIS PRODUCT JUST DIDN'T WORK FOR ME BECAUSE IT IS NOT COMPATIBLE WITH MY…"
  },
  "ratingHistogram": {
    "1": 3,
    "2": 7,
    "3": 6,
    "4": 7,
    "5": 31
  },
  "recommendedPercent": 83,
  "nativeReviewCount": 54,
  "syndicatedReviewCount": 0,
  "reviewPhotoCount": 1,
  "reviewAttributes": null,
  "reviewsCollected": 25,
  "contentHash": "4895f34a671335f5",
  "changeStatus": "NEW",
  "previousPrice": null,
  "priceChange": null,
  "firstSeenAt": "2026-09-19T14:07:34.563Z",
  "scrapedAt": "2026-09-19T14:07:34.562Z"
}

Example review record

{
  "recordType": "review",
  "reviewId": "574532018",
  "productId": "pimprod2056740",
  "skuId": "2651804",
  "productName": "345 Relief Cream",
  "brand": "Dr. Althea",
  "productUrl": "https://www.ulta.com/p/345-relief-cream-pimprod2056740?sku=2651804",
  "rating": 3,
  "headline": "Not as good as the first version..",
  "comments": "Okay so Ive loveeeeed the first version of the 345 cream and it really helped me alot with my acne. But Im super bummed that they chaged the formula and added some new things as well as took some of the other good things out, its just not the same and im really disappointed, I tried buying it acouple times to give it a shot but its just not it anymore:(((( \nIt was worth spending the money when it was helping, but its not helping me now.  I do hope thatll itll help alot of people, its just not for me ❤️",
  "nickname": "Riri",
  "location": "Hamilton OH",
  "createdAt": "2026-02-18T22:51:57.348Z",
  "updatedAt": "2026-09-08T18:30:12.358Z",
  "bottomLine": null,
  "isRecommended": null,
  "isVerifiedBuyer": false,
  "isVerifiedReviewer": false,
  "isStaffReviewer": false,
  "helpfulVotes": 45,
  "notHelpfulVotes": 6,
  "isSyndicated": false,
  "syndicationSource": null,
  "properties": {},
  "photos": [],
  "disclosure": null,
  "isIncentivized": false,
  "scrapedAt": "2026-09-19T14:07:34.301Z"
}

---

Examples

Search two keywords and get the best sellers first:

{
  "searchTerms": ["vitamin c serum", "retinol"],
  "sortBy": "best_sellers",
  "maxItems": 200
}

Full product data for a category, every shade priced:

{
  "startUrls": [{ "url": "https://www.ulta.com/shop/makeup/face/foundation" }],
  "fetchDetails": true,
  "maxItems": 100
}

The 50 most critical reviews of one product:

{
  "startUrls": [{ "url": "https://www.ulta.com/p/tartelette-xl-tubing-mascara-pimprod2044189?sku=2621780" }],
  "includeReviews": true,
  "maxReviewsPerProduct": 50,
  "reviewSort": "lowest_rating"
}

Daily price-drop feed for one brand's sale items (schedule this daily):

{
  "startUrls": [{ "url": "https://www.ulta.com/brand/cerave" }],
  "onlyOnSale": true,
  "onlyChanges": true,
  "maxItems": 0
}

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💰 Pricing

You pay only for results saved to your dataset. There is no charge per run and no charge for failed requests.

Result	Price per 1,000
Product (from search, category, brand or sale pages)	$0.35
Product with full details	$0.79
Customer review	$0.09

Example run	Cost
1,000 products	~$0.35
1,000 products with full details	~$0.79
100 products with details + 20 reviews each (2,000 reviews)	~$0.26
10,000 products	~$3.50

A product page URL in Start URLs always returns the full product, billed as a product with details. Pricing every shade and size adds no cost. Use Max products and Max reviews per product to control your spend exactly.

Flat-rate alternatives typically charge $29–$49/month regardless of usage.

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Performance

Run size	Typical time
100 products	under 30 seconds
1,000 products	about 1 minute
100 products with full details	1–5 minutes (the upper end for products with 50+ shades, such as foundation)
All reviews of a product with 10,000+ reviews	about 3 minutes

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Known limitations

• Prices and stock are those shown to an anonymous visitor on ulta.com with no store selected; store pickup availability and member-only offers are not included.
• Ulta's review service returns at most 10,000 reviews per sort order. For products with more, the actor collects from both ends (newest and oldest) and removes duplicates, which covers up to 20,000 reviews per product.
• Sponsored product cards appear in results as Ulta shows them; they are flagged with sponsored: true and carry no position.
• Search and category pages carry no ingredients, stock or shade prices; turn on Fetch full product details for those.
• Reviews imported from a brand's own website do not carry a "would recommend" answer, so recommendedPercent is null for products whose reviews are nearly all imported.

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Technical details

• Source: ulta.com — United States, prices in USD
• Coverage: the full public catalog: search, categories, departments, brands, sale and promotion pages, product pages and customer reviews
• Change tracking: key-value store ulta-beauty-scraper-history in your account, 180-day retention
• Retry: automatic retry with exponential backoff, and automatic proxy fallback if the site starts refusing requests
• Memory: 256 MB

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Rate this actor

If this scraper does its job, a short review on the Reviews tab helps other users find it. Something not working? Open an issue on the Issues tab instead — issues get fixed.

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Need a custom scraper?

Unfenced Group builds Apify actors for any website — for free.

If the site you need isn't in our portfolio yet, just ask. We scope, build, and publish it at no cost to you. You only pay for results — we absorb the compute and proxy costs ourselves. Same pay-per-result pricing, same quality, same standards as every actor in this portfolio.

Get in touch: www.unfencedgroup.nl