Amazon AI Review Summary

What does Amazon AI Review Summary do?

Amazon AI Review Summary extracts Amazon's own AI-generated review digest — the "Customers say" box — from any product detail page, across 18 Amazon marketplaces. For every ASIN you get the overall AI summary paragraph plus the aspect-level sentiment breakdown (e.g. "Scheibendicke", "battery life", "qualité sonore") with Amazon's verbatim mention counters (positive/negative) and per-aspect summary sentences — all in the marketplace's native language.

Feed it ASINs or product URLs and get clean, analysis-ready JSON back. The actor runs on the Apify platform, so you get API access, scheduling, integrations, proxy rotation, and run monitoring out of the box — no infrastructure to manage. Try it on the Apify free tier in a couple of clicks.

Honest by design: many products simply have no AI summary (Amazon only renders the widget above an undisclosed review threshold, and not on every marketplace). Those ASINs still return a clean item with summaryStatus: "absent" and a machine-readable absentReason — and they are never charged. You only pay for summaries actually delivered.

Why use Amazon AI Review Summary?

Reading 500 reviews per product does not scale. Amazon's AI summary is the closest thing to a vetted consensus — and this actor is the fast lane to it:

• Voice-of-customer analysis — aspect-level sentiments ("battery life: 210 positive, 29 negative") beat star averages for product research.
• Competitive intelligence — compare what customers praise and criticize across competing ASINs, in bulk.
• Listing QA for sellers — monitor how Amazon's AI summarizes your own products over time; scheduled runs give you a drift history.
• Review mining without the noise — the summary and aspect counters are Amazon's own words, passed through verbatim, never recomputed or estimated.

Every item carries a provenance capture block (URL, HTTP status, SHA-256 of the parsed page), so you can prove where each value came from.

AI-shopping readiness: see your product the way Amazon's AI presents it

Amazon is steadily moving shopping toward AI — AI-generated review digests, AI-powered search, and conversational shopping assistants like Rufus. Sellers who want their listings to stay visible in that world first need to know what Amazon's AI actually says about their products. The "Customers say" box is the most direct public source for exactly that: it is Amazon's own AI characterizing a product to shoppers, in Amazon's own words — aspect by aspect, with sentiment counters.

• Monitor your AI footprint — scheduled runs build a history of how Amazon's AI summarizes each ASIN, so you spot narrative drift before it costs conversion.
• Close the loop with listing optimization — the aspect-level sentiment counters show which product attributes Amazon's AI amplifies; those are the attributes your title, bullets, images, and A+ content should reinforce — or the problems you need to fix.
• Benchmark the competition — compare the AI narrative of competing ASINs side by side, in bulk, across the 11 marketplaces where the widget renders.
• Cross-marketplace monitoring in one run — select several marketplaces via marketplaces and every ASIN is fetched on each of them in a single run: one dataset item per ASIN × marketplace, each with its own marketplace code, language cookie, and proxy/geo chain. No more one-run-per-marketplace orchestration; charging is unchanged (only delivered summaries are charged, per item).

How to scrape Amazon's "Customers say" summaries

1. Open the actor in Apify Store and click Try for free.
2. On the Input tab, paste your ASINs (e.g. B0BLGJTJRD) and/or Amazon product URLs (/dp/... or /gp/product/...).
3. Pick the Marketplace — or select several under Marketplaces (multi) to fetch every ASIN on each of them in the same run. The actor fetches each Amazon domain in its native language.
4. Click Start, then download your results from the Output or Storage tab — or pull them via the Apify API.

Input

Field	Type	Description
asins	array	Amazon ASINs (10 characters). One dataset item per ASIN × marketplace.
startUrls	array	Amazon product URLs; the ASIN is extracted from each URL. Provide asins and/or startUrls.
marketplace	string	One of 18 marketplaces: com, de, co.uk, fr, it, es, ca, com.au, co.jp, in, nl, se, pl, be, mx, br, ae, sa. Default com. Used only when marketplaces is empty.
marketplaces	array	Optional multi-select of the same 18 codes. When non-empty it takes precedence over marketplace: every ASIN is fetched on each selected marketplace in one run — one dataset item per ASIN × marketplace, each carrying its own marketplace code.
maxItems	integer	Upper bound of ASINs per run, counted across all selected marketplaces combined. Default 5.
language	string	Optional Amazon language code (e.g. en_US, de_DE) appended to every fetched page. By default the marketplace's verified language cookie is used.
proxyConfiguration	object	Proxy settings. Residential proxies are strongly recommended and preselected.
proxiesByMarketplace	object	Optional geo-pinned custom proxies per marketplace — tried first, ahead of the bundled pool and the Apify proxy tiers.

Output

One dataset item per ASIN × marketplace. You can download the dataset in various formats such as JSON, HTML, CSV, or Excel.

{
  "asin": "B079VP6DH5",
  "marketplace": "com",
  "url": "https://www.amazon.com/dp/B079VP6DH5",
  "title": "Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls",
  "summaryStatus": "present",
  "absentReason": null,
  "summary": "Customers praise the absorbency, strength and value of these paper towels for everyday kitchen cleanup …",
  "aspects": [
    {
      "aspect": "Absorbency",
      "sentiment": "positive",
      "mentions": 1839,
      "positive": 1710,
      "negative": 129,
      "summary": "Customers are satisfied with the absorbency. They describe the towels as quick and thorough."
    }
  ],
  "ratingCount": 102341,
  "ratingAverage": 4.8,
  "scrapedAt": "2026-08-18T09:30:00.000000+00:00"
}

An ASIN without an AI summary (still delivered, never charged):

{
  "asin": "B0EXAMPLE0",
  "marketplace": "com",
  "summaryStatus": "absent",
  "absentReason": "widget_absent",
  "summary": null,
  "aspects": [],
  "ratingCount": 7,
  "ratingAverage": 4.2
}

Data fields

Field	Description
summaryStatus	present (summary delivered, charged) or absent (free).
absentReason	no_ratings (the PDP shows zero ratings) or widget_absent (Amazon did not render the widget for this ASIN/marketplace).
summary	Amazon's AI-generated overall review summary, verbatim, in the marketplace's language.
aspects[]	aspect, sentiment (positive/mixed/negative), mentions, positive, negative (verbatim Amazon counters), summary (Amazon's per-aspect sentence).
ratingCount / ratingAverage	Rating context from the same page.
capture	Provenance: URL, HTTP status, user agent, SHA-256 of the parsed HTML.

How much does it cost to scrape Amazon AI summaries?

The actor uses pay-per-event pricing: you pay a small fixed price per summary event — and that event fires only when an AI summary is actually delivered. Absent summaries, invalid inputs, not-found ASINs, and blocked/transport failures are always free. Amazon's own infrastructure usage on Apify's free tier covers small test runs; batch your ASINs into one run for the best unit economics.

Tips for best results

• Batch your ASINs into a single run instead of many one-ASIN runs.
• Match the marketplace to the ASIN — an ASIN that exists on amazon.de may not exist (or may have no reviews) on amazon.co.jp.
• Keep residential proxies enabled (preselected); Amazon aggressively gates datacenter IPs on product pages.
• If you need the summaries in a specific language regardless of marketplace, set the language override.

FAQ, disclaimers, and support

Why did my ASIN return absent? Amazon only shows the "Customers say" widget for products with enough reviews, and does not offer it on every marketplace or category. absentReason tells you which case applies; no_ratings vs. widget_absent. This is Amazon's behavior, not a scraper failure — and it is never charged.

Which marketplaces have the AI summary? Verified live (August 2026): the widget renders on de, com, co.uk, fr, it, es, ca, com.au, in, mx, ae. It does not render on nl, se, pl, be, sa (confirmed absent even for products with 20,000+ ratings) and was not observed on co.jp, br either — ASINs there return absent / widget_absent (free). Amazon rolls the feature out gradually, so this can change; the actor reports whatever Amazon actually serves.

Which languages are the summaries in? Always the marketplace's native rendering language (German on amazon.de, English on amazon.com, …), unless you override it via language.

Is this legal? The actor extracts publicly displayed, AI-generated aggregate text — no personal reviewer data is collected. You are responsible for complying with applicable terms and regulations in your jurisdiction.

Found a bug or need a custom feature? Open a ticket on the Issues tab — custom solutions are available on request.