Magazine Luiza Scraper (Magalu): products, prices, sellers

Pulls product data off magazineluiza.com.br: what it costs, what it costs in Pix, how many interest-free instalments Magalu is offering, who is actually selling it, whether it is in stock, and what buyers rated it.

Give it a search term like geladeira, or paste Magalu URLs. You get one row per product.

No login. No Magalu account. No API key.

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Why this exists

Magalu is a marketplace, so the price you see is only half the story. The same fridge can sit on three different sellers at three different prices, and the number on the card is not the number most Brazilians pay. Pix knocks another 5-10% off, and the instalment plan is what people actually compare. A scraper that returns one price field and stops is not much use to anyone pricing against Magalu.

So every row carries all four numbers: the sticker price, the crossed-out price it is discounted from, the Pix/cash price, and the best interest-free instalment plan. Plus the seller, because "sold by Magalu" and "sold by some marketplace seller" are different products commercially even when they are the same SKU.

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What you get

One row per product. From the listing, every row has:

Field	What it is
productId	Magalu's own product id (the code in the URL after /p/)
sku	the seller's SKU for that product
title	product name as Magalu shows it
brand	e.g. LG, Samsung, Electrolux
url	canonical product page
price	the price on the card, in BRL
listPrice	the crossed-out "de" price, when there is one
discountPercent	worked out from those two
cashPrice	what you pay settling in one go, usually Pix
cashPaymentMethod	which method that price belongs to, e.g. no Pix
installmentCount / installmentAmount	the best plan Magalu advertises, e.g. 10 × R$399.90
installmentTotal / installmentTerms	plan total, and whether it is sem juros
sellerId / sellerName	who is selling it
soldByMagalu	true when Magalu itself is the seller, not a marketplace seller
available	in stock
rating / reviewCount	stars out of 5, and how many reviews
category / subcategory	plus their Magalu ids
image	main photo, at a usable resolution
sponsored	true if Magalu placed it as a paid result
searchQuery / position / page	where in the listing it came from

Turn on Open each product page for full detail and each row also gets description, the full images array, modelReference (the manufacturer's model code, when the seller filled it in), weightKg, dimensionsMeters, commentCount and variations (the colour and capacity options, with which one this row is).

That second mode costs one extra request per product, so a 200-product run goes from seconds to a couple of minutes. The price per product is the same either way.

A real row

{
  "productId": "238058800",
  "sku": "238058800",
  "title": "Geladeira/Refrigerador LG Frost Free Smart Inverse",
  "brand": "LG",
  "url": "https://www.magazineluiza.com.br/geladeira-refrigerador-lg-frost-free-smart-inverse-prata-451l-inox-look-gc-b569nllm-apzfsbs/p/238058800/ed/rinv/",
  "price": 3999,
  "listPrice": 5999,
  "discountPercent": 33.3,
  "cashPrice": 3759.06,
  "cashPaymentMethod": "no Pix",
  "installmentCount": 10,
  "installmentAmount": 399.9,
  "installmentTotal": 3999,
  "installmentTerms": "sem juros",
  "currency": "BRL",
  "sellerId": "magazineluiza",
  "sellerName": "magazineluiza",
  "soldByMagalu": true,
  "available": true,
  "rating": 4.78,
  "reviewCount": 1084,
  "categoryId": "ED",
  "category": "Eletrodomésticos",
  "subcategoryId": "RINV",
  "subcategory": "Refrigerador Inverse",
  "sponsored": false,
  "searchQuery": "geladeira",
  "position": 1,
  "page": 1
}

---

Input

{
  "searchTerms": ["geladeira", "smart tv 50"],
  "maxItems": 200,
  "sortBy": "price_asc",
  "minPrice": 1000,
  "maxPrice": 4000,
  "includeSponsored": false,
  "fetchFullDetail": false
}

Or paste URLs instead:

{
  "startUrls": [
    "https://www.magazineluiza.com.br/busca/cafeteira/",
    "https://www.magazineluiza.com.br/notebook/informatica/s/in/note/",
    "https://www.magazineluiza.com.br/notebook-samsung-galaxy-book-go-windows-11-home-snapdragon/p/bf5b6ak0gg/in/nsbo/"
  ],
  "maxItems": 100
}

Three kinds of URL work: a search page (/busca/<term>/), a subcategory list (the ones with /s/ in the path), and a single product page (/p/<id>/...). A product URL always comes back with the full detail fields, since that is the only way to serve it.

Search in Portuguese. Magalu's search is Portuguese-first and it is not close: geladeira returns a full catalogue, refrigerator returns almost nothing. Accents are optional: cafe and café both work.

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What this does not do

Worth reading before you buy, because these are the things people ask about afterwards.

• Department pages ending in /l/<code>/ are not supported. Magalu's own data feed behind those URLs returns a server error on their side, not ours. Use the subcategory list underneath it. Open the department, click a subcategory, and paste that URL, or just use a search term. The actor tells you this in a free diagnostic row rather than failing the run.
• One search term tops out at about 1,000 products. Magalu stops paginating at page 25 and then quietly starts returning empty pages. The actor stops there rather than spinning. If you need more than that, split the job across narrower terms.
• The price range is applied here, not at Magalu's end. Their own price filter is unreliable. Asking it for R$1,000-3,000 came back with products priced R$10 to R$33, so the range is enforced after the fact. Everything outside it is dropped and you are not charged for it, but the run still has to read past those products to fill your row count.
• A term Magalu cannot match comes back as nothing, not as padding. Search their site for a typo and it does not say "no results" — it quietly fills the page with 1,000 unrelated products, televisions and dog shampoo and mattresses, at a normal HTTP 200. The actor spots that on the first page, drops the lot, and writes a free diagnostic row telling you the term found nothing. You are not charged for any of it. The trade-off is that a very loose term might occasionally be called a miss; if that happens, use a more specific word.
• No reviews. You get the star rating and the review count, not the review text.
• No price history. One row is one moment. Schedule the run if you want a series.
• No stock quantity, just in stock or not. Magalu does not publish the number.
• sellerName is often the seller's store handle (magazineluiza, samsung) rather than a tidy display name. That is what Magalu returns on the listing.
• Sponsored results are kept by default, flagged sponsored: true. They are real products that Magalu paid-placed into your results. Set includeSponsored to false and they are dropped before they are charged for.
• Prices are what Magalu shows a logged-out visitor in Brazil. Members and card holders see their own prices; those are not visible here.

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Pricing and what actually bills

You are charged per product row returned. The current figure is on the Pricing tab.

Free, every time:

• The sample row you get from a run with no input.
• Every diagnostic row: a URL that could not be read, a search that found nothing, a product page that has been retired, a refusal from Magalu.
• Products dropped by your own filters, so anything outside minPrice/maxPrice, and sponsored placements when you have those turned off.

So a run that finds nothing costs you nothing beyond starting it, and you never pay for a row you filtered out yourself.

maxItems is a hard cap across every term and URL in the run, which makes it your spend cap too.

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Speed

Measured on real runs: 12 products across two search terms took 5.6 seconds. Listing mode reads 40 products per request, so a 200-product job is a handful of requests, not two hundred.

Full-detail mode is a different shape, one extra request per product, so budget roughly a second per product on top.

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FAQ

Does this need a Magazine Luiza account or an API key? No. Nothing is logged in and no key is used. You only need your Apify account.

Can I scrape a whole category? Yes, through a subcategory URL (one with /s/ in the path) or a search term. The department pages ending in /l/ do not work. See the limitations above; that one is on Magalu's side.

How do I get the Pix price rather than the card price? It is already there, as cashPrice, with cashPaymentMethod naming which method it belongs to.

Why is the price different from what I see in my browser? Most often because you are signed in. Magalu shows members and card holders their own prices. This returns what a logged-out visitor in Brazil sees.

Can I track a handful of specific products over time? Paste their product URLs into startUrls and schedule the run. Each run writes a fresh row per product with a scrapedAt timestamp.

What happens if Magalu blocks a request? The actor retries from a different address. If it still cannot get through it writes a diagnostic row saying so and finishes normally. You are not charged for it, and you do not get a failed run that ate your start fee.

Can I use my own proxies? Yes. Put them in proxyConfiguration.proxyUrls and they are used exactly as given.

Is the data sorted the way Magalu sorts it? By default yes, Magalu's own relevance order, with position recording where each product sat. sortBy switches to price, best-selling, best-rated or newest.

Can I filter to only products Magalu sells itself? Not as an input, but every row carries soldByMagalu, so filter on that afterwards.

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Notes

Prices are BRL. scrapedAt is UTC. Rows are deduplicated by productId within a run, so the same product appearing under two of your search terms is charged once.