🔎 SEO & GEO Audit: AI Search Readiness Checker

Find out why a website is not ranking, and whether ChatGPT, Claude and Perplexity can read it. Every page gets an SEO score and a GEO score from 0 to 100, plus a prioritized list of issues, each with a concrete fix.

🕒 Last updated: 2026-10-01 · 25+ page checks · 9 site checks · 13 AI crawlers tracked

SEO & GEO Audit crawls a website and audits each page for classic SEO (titles, descriptions, headings, canonical tags, indexability, broken links, speed) and for GEO, Generative Engine Optimization: how ready the site is to be understood and cited by AI search tools. It checks structured data, llms.txt, whether content is readable without JavaScript, and which AI crawlers your robots.txt blocks. You get one row per page and one summary row per website, with site-wide problems such as duplicate titles, a missing sitemap or missing security headers.

🎯 Who uses it	💡 What for
SEO agencies and freelancers, marketing teams, web developers, founders, content teams	Client audits and proposals, technical SEO checkups, AI search readiness reports, monitoring after a redesign or migration, prospecting (audit a lead's site before the sales call)

📋 What it checks

On every page (SEO)

• 🏷️ Title and meta description: missing, too long, too short or duplicated across pages.
• 🧱 Headings: missing, empty or multiple H1, skipped heading levels.
• 🔗 Canonical and indexability: missing canonical, canonical pointing elsewhere, noindex in meta tags or the X-Robots-Tag header.
• 📱 Mobile and language: viewport tag and lang attribute.
• 🖼️ Images: images without alt text.
• 📝 Content: word count and thin content.
• ⚡ Performance signals: server response time and HTML size.
• 🔒 Security: HTTPS and mixed content.
• 💔 Broken links: links returning 404, 410, server errors or dead domains.
• 📣 Social sharing: Open Graph and Twitter card tags.

On every page (GEO, AI search readiness)

• 🧩 Structured data: JSON-LD and microdata types found, invalid JSON-LD.
• 🏢 Organization schema on the homepage, so AI assistants identify the brand.
• ❓ FAQ content without FAQPage schema (AI assistants often quote FAQs).
• 📰 Articles without Article schema.
• 🤖 Content that requires JavaScript (most AI crawlers don't run it).

Once per website

• 🗺️ robots.txt, XML sitemap (and how many URLs it lists), sitemap referenced in robots.txt.
• 🤖 llms.txt and llms-full.txt.
• 🚦 AI crawler access: GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, anthropic-ai, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, Bytespider, Meta-ExternalAgent, Amazonbot.
• 🔐 HTTP to HTTPS redirect, HSTS and other security headers.
• 📊 Site SEO and GEO scores, and the most common issues across all pages.

⚙️ Input

Field	What it does
urls	Domains or page URLs. Pages of the same website are grouped into one audit.
maxPagesPerSite	Pages to crawl per website (default 10). Use 1 to audit only the URL you entered.
maxItems	Hard cap of audited pages for the whole run.
useSitemap	Also discover pages from the XML sitemap (default on).
checkBrokenLinks	Test the links found on audited pages (default on).
maxLinksToCheck	Links to test per website (internal links first).

Example: quick audit of a client's homepage and 9 more pages

{
    "urls": ["https://www.pucp.edu.pe"],
    "maxPagesPerSite": 10
}

Example: AI readiness check of many homepages (one page each, no link checks)

{
    "urls": ["apify.com", "example.com", "shopify.com"],
    "maxPagesPerSite": 1,
    "checkBrokenLinks": false
}

ℹ️ Free Apify plan: runs return a preview of up to 10 results. Any paid Apify plan unlocks the full results.

📊 Output

Real page record from a cloud run (trimmed):

{
    "type": "page",
    "url": "https://www.pucp.edu.pe/",
    "seoScore": 98,
    "geoScore": 90,
    "criticalIssues": 0,
    "warnings": 0,
    "notices": 2,
    "topIssue": "Meta description is 240 characters and may be truncated.",
    "httpStatus": 200,
    "responseTimeMs": 170,
    "title": "Pontificia Universidad Católica del Perú | PUCP",
    "h1": ["Pontificia Universidad Católica del Perú"],
    "indexable": true,
    "language": "es",
    "structuredDataTypes": ["CollectionPage", "BreadcrumbList", "WebSite"],
    "wordCount": 914,
    "internalLinks": 53,
    "externalLinks": 66,
    "brokenLinks": [],
    "issues": [
        {
            "code": "META_DESCRIPTION_TOO_LONG",
            "severity": "notice",
            "category": "seo",
            "message": "Meta description is 240 characters and may be truncated.",
            "fix": "Keep it under 160 characters."
        },
        {
            "code": "ORGANIZATION_SCHEMA_MISSING",
            "severity": "notice",
            "category": "geo",
            "message": "Homepage has no Organization or LocalBusiness structured data.",
            "fix": "Add Organization JSON-LD with name, logo, url and sameAs links so AI assistants identify the brand correctly."
        }
    ]
}

Real site summary record (trimmed):

{
    "type": "site",
    "url": "https://example.com",
    "seoScore": 54,
    "geoScore": 40,
    "pagesAudited": 1,
    "robotsTxt": false,
    "sitemapUrlCount": 0,
    "llmsTxt": false,
    "aiCrawlers": { "GPTBot": "allowed", "ClaudeBot": "allowed", "PerplexityBot": "allowed" },
    "httpsRedirect": false,
    "mostCommonIssues": [
        { "code": "META_DESCRIPTION_MISSING", "pages": 1 },
        { "code": "NO_STRUCTURED_DATA", "pages": 1 }
    ],
    "issues": [
        { "code": "SITEMAP_MISSING", "severity": "warning", "category": "seo", "message": "No XML sitemap found in robots.txt or at /sitemap.xml.", "fix": "Publish an XML sitemap and reference it in robots.txt." },
        { "code": "LLMS_TXT_MISSING", "severity": "notice", "category": "geo", "message": "No /llms.txt file for AI assistants.", "fix": "Publish /llms.txt with a short summary of the site and links to key pages." }
    ]
}

Every issue has a severity (critical, warning, notice), a category (seo or geo), a plain-English message and a fix.

✨ Why this one

• ✅ SEO and GEO in one audit. Most audit tools stop at classic SEO. This one also tells you if AI search tools can read and cite the site.
• ✅ Actionable. Every issue comes with a severity and a concrete fix, ready to paste into a client report.
• ✅ Site-wide view. Duplicate titles and descriptions, sitemap coverage, AI crawler rules and security headers in one summary row.
• ✅ Fast and light. No browser needed: 11 pages across 3 websites took about 35 seconds in our tests.
• ✅ Works on any website. Domains or full URLs, one page or a full crawl.

🚀 How to use

1. Create a free Apify account.
2. Open the Actor and paste one or more websites.
3. Set how many pages per website to audit.
4. Click Start.
5. Sort the results by score or filter by severity to see what to fix first, or connect them to Google Sheets, Looker Studio, Make, Zapier or n8n.

💼 Use cases

• SEO agencies: run a first audit for every new lead and attach the top issues to the proposal.
• In-house marketers: schedule a weekly audit and catch new broken links, noindex mistakes or missing descriptions after each release.
• Web developers: check a site before and after a migration or redesign.
• AI search optimization (GEO): find out if ChatGPT, Claude, Perplexity and Gemini crawlers are blocked, and what structured data is missing.

❓ FAQ

What is GEO? Generative Engine Optimization: making a site easy for AI assistants and AI search engines to read, understand and cite. Structured data, server-rendered content, llms.txt and allowing AI crawlers all help.

How is the score calculated? Each page starts at 100 and loses points for each issue, weighted by severity. GEO issues have their own weights. The site score combines the average page score with the site-wide issues.

Does it measure Core Web Vitals? No. It reports server response time and HTML size. For lab Core Web Vitals use Google PageSpeed Insights.

Is blocking AI crawlers always bad? No. Some sites block them on purpose. The audit flags it so the decision is conscious.

Does it render JavaScript? No, it reads the HTML the server sends, which is also what most AI crawlers see. If a page needs JavaScript to show its content, the audit flags it.

Will it audit pages behind a login? No. Only public pages.

How many pages can I audit? Up to 1,000 per website per run. Large sitemaps are sampled.

🔌 Integrations

Works with the Apify API, schedules, webhooks, Google Sheets, Looker Studio, Make, Zapier, n8n, Slack and any tool that reads JSON.

🕳️ More from DataMole

Actor	What it does
Tech Stack Detector	CMS, ecommerce platform, analytics, ad pixels and frameworks behind any website
Domain Intelligence	WHOIS, DNS, email security grade, SSL expiry and hosting for any domain

Need a check we don't cover yet? Open an issue on this Actor. We read everything.

⚖️ Disclaimer

This Actor reads publicly available pages, the same way a search engine crawler does. It is not affiliated with Google, OpenAI, Anthropic or Perplexity. Scores are guidance, not a guarantee of rankings.