LinkedIn Ad Library Scraper — Competitor Ads, Creatives & Targeting

Extract structured data from the public LinkedIn Ad Library (linkedin.com/ad-library): every ad a company is running on LinkedIn — ad copy, headline, format, creative image/video URLs, run dates, impressions, country breakdown and targeting. No LinkedIn login, no cookies, public pages only.

Built for B2B marketers, demand-gen teams, and agencies doing competitor ad research: see your competitors' LinkedIn ads, which creatives they run, how long each ad has been live, and which countries they target.

Why this Actor?

• Bulk company lists — monitor 1 or 100 competitors in a single run (one query per company). Most LinkedIn ads scrapers only handle one company at a time.
• Creative URLs extracted — direct links to the ad's image/video files, ready for a swipe file or creative analysis.
• Date info — first/last impression dates per ad, so you can spot long-running (i.e. winning) ads and set up change monitoring on a schedule.
• Keyword mode — search all LinkedIn ads by topic (e.g. crm) to map a whole category.

What data does it return?

One dataset item per ad:

• Advertiser name, LinkedIn company URL, logo URL, "Paid by" entity
• Ad copy and headline
• Ad format (single_image, video, carousel, document, text)
• Creative URLs — image URLs and/or video URL
• Landing page URL and CTA text
• First/last impression dates ("Ran from ... to ...") when LinkedIn shows them
• Total impressions range and impressions per country
• Targeting facets shown by LinkedIn (language, locations, company size, ...)
• Ad Library detail URL + which query found the ad

Sample output

{
  "type": "ad",
  "adId": "9001111",
  "adDetailUrl": "https://www.linkedin.com/ad-library/detail/9001111",
  "advertiserName": "HubSpot",
  "advertiserUrl": "https://www.linkedin.com/company/hubspot",
  "paidBy": "HubSpot, Inc.",
  "headline": "The CRM your whole team will actually use",
  "adCopy": "Stop juggling spreadsheets. HubSpot's free CRM gives your team one place to track every deal, contact, and conversation.",
  "ctaText": "Learn more",
  "adFormat": "single_image",
  "imageUrls": ["https://media.licdn.com/dms/image/v2/sponsored-creative-111.jpg"],
  "videoUrl": null,
  "landingPageUrl": "https://www.hubspot.com/crm?utm_source=linkedin",
  "firstImpressionAt": "Jan 5, 2026",
  "lastImpressionAt": "Jun 30, 2026",
  "totalImpressions": "50k-100k",
  "impressionsByCountry": [
    { "country": "United States", "percentage": "45%" },
    { "country": "United Kingdom", "percentage": "20%" }
  ],
  "targeting": [
    { "facet": "Language", "value": "English" },
    { "facet": "Location", "value": "United States, United Kingdom, Israel" }
  ],
  "targetedCountries": ["United States", "United Kingdom", "Israel"],
  "query": "company \"hubspot\"",
  "scrapedAt": "2026-07-11T12:00:00.000Z"
}

Fields the Ad Library doesn't show for a given ad come back as null / [] — the Actor never fails a run over a missing field.

How to use it

Input	What it does
companies	Bulk list of advertisers — company names, LinkedIn company URLs, or numeric LinkedIn company IDs (most reliable; visible as companyIds in the Ad Library URL)
keyword	Free-text Ad Library search across all advertisers
maxAdsPerQuery	Cap per company/keyword query (default 100)
fetchAdDetails	Open each ad's detail page for dates, impressions, targeting and full creatives (default on)
proxyConfiguration	Use Apify RESIDENTIAL proxy — LinkedIn blocks most datacenter traffic

Use cases

• Competitor ad monitoring — schedule a weekly run over your competitor list and diff new/retired ads; long-running ads are the ones that work.
• Creative swipe file — pull creative URLs + copy for every ad in your category before briefing your next campaign.
• B2B messaging research — compare headlines and hooks across a keyword (e.g. every "crm" ad on LinkedIn).
• Geo strategy — see which countries competitors put impressions into and what they target.
• Agency reporting — attach a client-vs-competitor LinkedIn ads snapshot to monthly reports via the API.

Pricing (pay per event)

Event	Price	Meaning
ad-scraped	$0.003	One ad record in the dataset

Example: monitoring 20 competitors × 50 ads each = 1,000 ads = $3.00 per run. The Actor respects your maximum cost per run and stops cleanly when the limit is reached.

Fair use & limitations

• Only public, logged-out Ad Library pages are visited — the same transparency data LinkedIn shows any visitor. No login, no member data, low concurrency.
• LinkedIn shows impressions/targeting only for some ads (mainly EU-served ones); other ads return the creative + copy without those panels.
• LinkedIn actively rate-limits automated traffic. Residential proxy is strongly recommended; blocked responses are retried automatically on fresh sessions.

Integrations

Standard Apify platform features apply: export to JSON/CSV/Excel, API access, webhooks, and scheduled runs for continuous competitor monitoring.

Development

npm install
npm test           # parses the saved fixtures, 40 assertions
apify run          # local run (uses ./storage)