Shopify Store Analyzer

Shopify Store Analyzer turns a list of Shopify stores into one row per store: the settings the store publishes (name, currency, business country, shipping countries, product and collection counts, Shop Pay), its live theme and version, the apps and tracking pixels on its homepage, and statistics over up to 25,000 products, from price range and discount share to top product types and new launches. Paste store domains and click Start. Only the homepage is scanned for apps, so tools that load on product or checkout pages can be missed. It costs $2.00 per 1,000 stores on the Free plan ($1.00 on Business), and the $5 of monthly credit in Apify's Free plan covers about 2,500 stores.

What does one row contain?

Field	Description
status, error	ok for an analyzed store, the only status that is charged. catalog_hidden marks a Shopify store whose custom storefront hides its settings and catalog; not_shopify, blocked, unreachable, robots_disallowed (the store's robots.txt disallows its feed or homepage) and invalid_input come with the reason in error.
name, description	Store name and the store's own description from its settings.
myshopifyDomain, shopId	The permanent Shopify address, such as weareallbirds.myshopify.com, and Shopify's numeric shop ID.
city, province, country	City, state and country code of the business address in the store settings, such as Beverly Hills, California and US.
currency	The store's default currency. Every price in the row is in it.
shipsToCountries	Codes of the countries the store ships to: only US for Allbirds, 184 codes for ColourPop in October 2026.
productsCount, collectionsCount	Published products and collections as the store reports them.
offersShopPayInstallments, shopPayCardBrands	Whether Shop Pay Installments is on, and the card brands Shop Pay takes, such as visa or american_express.
themeName, themeSchemaName, themeVersion	The live theme as the store labeled it (often an internal name such as [DNAM Theme July 2026]), the theme it is built on, such as Dawn, and that theme's version.
themeStoreId	ID of the theme in the Shopify Theme Store, or null when the store reports none, as with custom themes.
productsAnalyzed, catalogComplete	How many products the statistics cover, and true when that is every published product.
minPrice, medianPrice, averagePrice, maxPrice	Price figures over the analyzed products, with each product counted at its lowest variant price.
discountedShare, inStockShare	Share of products with a compare-at price above the price, and share with at least one variant in stock, from 0 to 1.
averageVariants	Mean number of variants (sizes, colors) per product.
topProductTypes, topVendors	Up to 8 most common product types and vendors with their counts.
newestProductAt, oldestProductAt	Creation dates of the newest and the oldest analyzed product.
productsAddedLast30Days, productsUpdatedLast30Days	Analyzed products created, and products changed, in the 30 days before the run.
apps	Third-party services found on the homepage in app categories such as reviews, email and marketing automation, loyalty, referrals, chat, shipping, returns, translation and buy now pay later, for example Attentive and Yotpo Reviews.
reviews, marketingAutomation, liveChat, payments, cookieConsent	Findings sorted by kind, such as Apple Pay and PayPal under payments.
analytics, advertising	Analytics tools and ad pixels, including those that Google Tag Manager loads, such as Facebook Pixel or Google Ads.
emailServices	Mailbox provider read from the MX records and sending services from the SPF record, such as Microsoft 365.
technologyNames	Everything detected on the homepage and in DNS, including hosting and security tools.
newApps, removedApps, previousTheme, productsCountChange	With a watch name, what moved since the previous run. null on a first run.
checkedAt	Time of the analysis in UTC.

How to analyze Shopify stores

1. Paste store domains into Stores, one per line, such as allbirds.com or www.gymshark.com. A full link works too, and only its domain is used. Four stores are read at a time.
2. Set Products to analyze per store between 1 and 25,000 (1,000 by default). A higher number makes the statistics exact for big catalogs and the run longer, at the same price per store.
3. Leave Read DNS records on to fill emailServices from the domain's mail records.
4. To compare runs, fill Watch name (app and theme alerts), as described below.
5. Click Start. Each store becomes one row on the Output tab, ready for CSV, Excel or JSON export, or for the API.

The same run over the API, with a larger product sample and a watch name:

{
  "stores": ["allbirds.com", "brooklinen.com", "gymshark.com"],
  "maxProductsPerStore": 5000,
  "scanDns": true,
  "watchName": "rival-stores"
}

Example output

The Allbirds row from a run on 11 October 2026 with the default settings. The store listed 692 products, so all of them went into the statistics. The run had no watch name, which leaves the four change fields null.

{
  "input": "allbirds.com",
  "store": "allbirds.com",
  "url": "https://www.allbirds.com/",
  "status": "ok",
  "error": null,
  "name": "Allbirds",
  "description": "The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus tree fiber, and sugar cane, Allbirds has created the comfiest shoes on the planet.",
  "myshopifyDomain": "weareallbirds.myshopify.com",
  "shopId": 11044168,
  "city": "Beverly Hills",
  "province": "California",
  "country": "US",
  "currency": "USD",
  "shipsToCountries": [
    "US"
  ],
  "productsCount": 692,
  "collectionsCount": 1346,
  "offersShopPayInstallments": true,
  "shopPayCardBrands": [
    "visa",
    "master",
    "discover",
    "american_express",
    "diners_club"
  ],
  "themeName": "[DNAM Theme July 2026]",
  "themeSchemaName": "allbirds-theme",
  "themeVersion": "1.231.12",
  "themeStoreId": null,
  "productsAnalyzed": 692,
  "catalogComplete": true,
  "minPrice": 0.8,
  "medianPrice": 105,
  "averagePrice": 94.25,
  "maxPrice": 165,
  "discountedShare": 0.21,
  "inStockShare": 0.54,
  "averageVariants": 10.77,
  "topProductTypes": [
    {
      "name": "Shoes",
      "count": 602
    },
    {
      "name": "Socks",
      "count": 57
    },
    {
      "name": "Apparel",
      "count": 22
    },
    {
      "name": "Underwear",
      "count": 3
    },
    {
      "name": "return,package_protection",
      "count": 1
    }
  ],
  "topVendors": [
    {
      "name": "Allbirds",
      "count": 691
    },
    {
      "name": "re:do",
      "count": 1
    }
  ],
  "newestProductAt": "2026-06-05T14:14:57.000Z",
  "oldestProductAt": "2018-11-12T22:25:43.000Z",
  "productsAddedLast30Days": 0,
  "productsUpdatedLast30Days": 692,
  "apps": [
    "Attentive",
    "Yotpo Reviews"
  ],
  "reviews": [
    "Yotpo Reviews"
  ],
  "analytics": [
    "Facebook Pixel",
    "Google Ads Conversion Tracking",
    "Google Analytics"
  ],
  "advertising": [
    "Adalyser",
    "Google Ads",
    "Microsoft Advertising",
    "Outbrain"
  ],
  "marketingAutomation": [
    "Attentive"
  ],
  "liveChat": [],
  "payments": [
    "Apple Pay",
    "PayPal"
  ],
  "cookieConsent": [],
  "emailServices": [
    "Microsoft 365"
  ],
  "technologyNames": [
    "Shopify",
    "Microsoft 365",
    "Apple Pay",
    "PayPal",
    "Adalyser",
    "Attentive",
    "Cloudflare",
    "Cursor",
    "Facebook Pixel",
    "Google Ads",
    "Google Ads Conversion Tracking",
    "Google Analytics",
    "Google Tag Manager",
    "HSTS",
    "ipify",
    "Microsoft Advertising",
    "Outbrain",
    "Priority Hints",
    "Swiper",
    "Yotpo Reviews",
    "DocuSign",
    "HTTP/3",
    "Miro",
    "Open Graph"
  ],
  "newApps": null,
  "removedApps": null,
  "previousTheme": null,
  "productsCountChange": null,
  "checkedAt": "2026-10-11T12:25:24.480Z"
}

How much does it cost to analyze a Shopify store?

	Free plan	Starter	Scale	Business
1,000 stores	$2.00	$1.60	$1.30	$1.00

You pay only for the events in the table. There is no start fee, and compute time and proxies are included.

Profiling 500 stores costs $1.00 on the Free plan and $0.50 on Business, whatever the number of products analyzed per store. Rows with a status other than ok carry their reason and are not charged, so websites in your list that do not run on Shopify cost nothing.

Limits

• Apps and pixels are read from the homepage and from up to 2 Google Tag Manager containers it loads. A tool that appears only on product, cart or checkout pages, or only after a visitor accepts cookies, is not found.
• The catalog statistics describe the analyzed products only. The feed lists the most recently published products first (it did at Allbirds and Brooklinen in October 2026), so a partial read covers the newest part of a catalog. Gymshark listed 10,355 products on 11 October 2026, the default 1,000 covered less than a tenth of them, and catalogComplete was false.
• productsUpdatedLast30Days matched productsAnalyzed in all four stores analyzed on 11 October 2026, so it says little about real catalog work. productsAddedLast30Days, based on creation dates, separates stores better: 44 for Brooklinen and 0 for Allbirds that day.
• A store built on a custom (headless) storefront does not publish its settings or catalog. It gets catalog_hidden with the tools found on its homepage and in DNS; huel.com was one in October 2026.
• Some catalogs contain entries that are not products. Brooklinen's feed held items named Content: ... at a price of 0, which pulled its minPrice to 0.
• A store that answers with a bot protection page gets blocked, and a website without any Shopify trace gets not_shopify.
• The actor reads each store's robots.txt first and follows it. A store whose robots.txt disallows its store details and product feed gets a free robots_disallowed row; when only the homepage is disallowed, the row has no apps or theme. When robots.txt answers with a server error or not at all, the store is skipped in that run as unreachable.

Tracking app and theme changes

Give the run a Watch name, such as rival-stores, or save the input as a task, and schedule it, for example weekly. The first run stores each store's apps, theme with version and product count. Every later run fills newApps, removedApps, previousTheme and productsCountChange on the analyzed rows, and the CHANGES record in the run's key-value store lists the stores where something moved. previousTheme is set only when the theme or its version changed. Stores are matched by the text you entered, so keep the list in the same form from run to run.

FAQ

Is it legal to analyze Shopify stores?

Shopify storefronts publish their store settings and product catalog as JSON at fixed addresses. The actor reads those files, the homepage and public DNS records, with no login and no visit to the checkout. A row describes the business: the city and country come from the business address in the store settings, and no customer data is read. You are responsible for how you use the results.

How are apps recognized?

The homepage's script addresses, links and inline code, and the tags inside up to 2 Google Tag Manager containers, are matched against the open-source webappanalyzer fingerprint set, the same set our Tech Stack Detector uses. A finding counts as an app when it is a third-party service in one of 20 categories, among them Shopify apps, reviews, loyalty, cart abandonment, shipping, returns, personalisation, surveys and buy now pay later.

Related scrapers

• Shopify Products Scraper
• Tech Stack Detector
• Domain WHOIS and DNS Lookup

Support

This actor is built and maintained by deriverge s.r.o., a software company based in the Czech Republic. If a run fails or a field you need is missing, please open an issue in the Issues tab or write to us at info@deriverge.com. We respond in English and Czech. Runs can be scheduled in Apify Console or started from the API tab, which has examples for Python, JavaScript and cURL and works with Make, Zapier, n8n and the Apify MCP server. If the actor saves you time, a short review helps other people find it.