Keyword Metrics Pro - Google + Bing Volume, CPC & Trend

Keyword Metrics Pro 🔍

Get multi-engine keyword search volume, CPC, competition & 12-month trends for Google and Bing in a single bulk run. Up to 1,000 keywords per scan, structured JSON output, no subscription, pay-per-scan. A practical alternative to Ahrefs / Semrush / Moz when you need raw metrics — not a full SEO suite.

This actor is built for:

• 📈 SEO professionals running bulk keyword research
• ✍️ Content marketers sizing topic opportunities
• 💰 PPC / Google Ads & Microsoft Ads managers comparing CPC across engines
• 🛠️ Developers & data engineers integrating keyword data into pipelines, dashboards, n8n / Make / Zapier flows
• 🤖 AI / agent builders wiring keyword metrics into LLM workflows via Apify MCP

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📌 Table of Contents

• ✨ Features
• 🎯 Use Cases
• ⚡ Quick Start
• 🧾 Input Parameters
• 📤 Output
• 💰 Pricing
• 🆚 How it compares
• ❓ FAQ
• 🔎 SEO Keywords

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✨ Features

• 🌐 Multi-engine: Google + Bing in one run
  • The only Apify Store actor returning keyword volume from both engines side-by-side. Compare demand on Google vs. Microsoft Advertising audience without two integrations.
• 📊 Core keyword metrics
  • Average monthly search volume, CPC (low / high), competition level + index — for each engine independently.
• 📈 12-month search trend
  • Per-keyword monthly search volumes for the last 12 months. Computed trend flag (rising / stable / declining) based on last-3-mo vs prior-3-mo MoM averages (±15% threshold).
• ⚡ Bulk: up to 1,000 keywords per scan
  • One input array, one structured dataset. No looping.
• 🌍 Country & language localization
  • 2-letter country and language codes (e.g. us / en, de / de, pl / pl).
• 🧼 Clean structured JSON
  • Ready for SEO dashboards, BI tools, spreadsheets, or as input to downstream agents and Apify MCP clients.
• 💸 Built-in cost control
  • 24h run-cache: re-running same input within 24h returns cached data, you pay only the actor-start event.
  • Prefill cache: the 3 default keywords (seo tools, keyword research, google trends) return instantly with no upstream API call — fast feel for first-time runs.
  • Graceful free-tier exit: if your Apify plan can't cover the next paid event, the actor exits with a status message — no surprise charges.
  • Free Apify plan limit: 200 keywords per scan. For 200+ keywords per scan, upgrade to Starter or higher. The actor exits early with an upgrade prompt if you exceed the free limit (no charge applied).

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🎯 Use Cases

Use Case	What you can do	Why it helps
📈 SEO keyword research	Pull volume + CPC + competition for a seed list	Prioritize what to write, drop dead terms
🛍️ Multi-engine commerce SEO	Compare Google vs. Bing demand for product terms	Catch the ~6% Bing audience PPC competitors ignore
💰 PPC campaign planning	Get CPC ranges and competition before bidding	Build forecasted budgets that match real CPC
🧠 Microsoft Ads research	Sourcing volume + CPC for Bing-only campaigns	The only bulk Bing volume API on Apify Store
📅 Seasonal content planning	Read 12-month trends for evergreen vs. seasonal terms	Schedule content when interest peaks
🤖 Keyword data for AI agents	Feed clean JSON into LLM workflows / Apify MCP	Replace expensive API stacks with one actor

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⚡ Quick Start

Basic run

{
  "keywords": ["best running shoes", "wireless headphones", "ai keyword research"],
  "country": "us",
  "language": "en"
}

Tips for clean results

• Group semantically related keywords into one run — it makes downstream filtering trivial.
• Stick to lowercase 2-letter codes for country and language.
• Start with 50–100 keywords on your first run to validate the schema, then scale to 1,000.
• Re-running the same input within 24h hits the run-cache for free (only actor-start charges).

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🧾 Input Parameters

Parameter	Type	Required	Default	Description
keywords	array<string>	✅	—	List of keywords to research, max 1,000 per run on paid plans (200 on free plan). Normalized (lowercase + trim) and deduplicated before any upstream API call.
country	string	❌	us	2-letter ISO country code (e.g. us, gb, de, pl). Drives geo targeting.
language	string	❌	en	2-letter language code (e.g. en, de, pl). Should match country.
bypassRunCache	boolean	❌	false	Skip the 24h KV run-cache and re-query live data. You will be charged the full Google + Bing batch fees.

🧪 Coming in v0.2: engines: ["google", "bing"] filter (opt out of one engine for a cheaper Bing-only or Google-only run), AI Overview / People Also Ask detection, multi-country splits.

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📤 Output

One dataset row per unique normalized keyword — Google and Bing metrics returned side-by-side as flat columns.

Example output (single record)

{
  "keyword": "wireless headphones",
  "country": "us",
  "language": "en",
  "google_search_volume": 165000,
  "google_cpc": 0.78,
  "google_competition": "HIGH",
  "google_competition_index": 87,
  "google_low_top_of_page_bid": 0.42,
  "google_high_top_of_page_bid": 1.18,
  "google_monthly_searches": [
    { "year": 2025, "month": 11, "search_volume": 201000 },
    { "year": 2025, "month": 10, "search_volume": 165000 },
    { "year": 2025, "month": 9, "search_volume": 135000 }
  ],
  "bing_search_volume": 14800,
  "bing_cpc": 0.51,
  "bing_competition": 0.84,
  "bing_low_top_of_page_bid": 0.31,
  "bing_high_top_of_page_bid": 0.92,
  "bing_monthly_searches": [
    { "year": 2025, "month": 11, "search_volume": 17500 }
  ],
  "bing_status": "ok",
  "trend": "rising",
  "mom_change_pct": 22.4,
  "source": "live"
}

Output fields

Category	Fields
🔑 Keyword identity	keyword, country, language
📈 Google demand	google_search_volume, google_monthly_searches[]
💰 Google ads	google_cpc, google_low_top_of_page_bid, google_high_top_of_page_bid
🎯 Google competition	google_competition, google_competition_index
📈 Bing demand	bing_search_volume, bing_monthly_searches[]
💰 Bing ads	bing_cpc, bing_low_top_of_page_bid, bing_high_top_of_page_bid
🎯 Bing competition	bing_competition, bing_status
📊 Computed trend	trend (rising / stable / declining / unknown), mom_change_pct
🏷️ Provenance	source (live for real-time API call, prefill-cache for the 3 default keywords)

If Google or Bing returns no data for a keyword, that engine's columns are null — the row is still emitted with the available data.

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💰 Pricing

From $1.35 per 1,000 keywords (Business plan effective price; lower the higher your Apify subscription tier).

This actor uses pay-per-event billing — you pay only for completed steps. Failed upstream API calls do not charge. Cache hits skip Google + Bing fees entirely.

Per-event pricing (Free tier base)

Event	Price (Free)	Starter (-30%)	Scale (-40%)	Business (-50%)
actor-start	$0.20	$0.14	$0.12	$0.10
google-batch	$0.50	$0.35	$0.30	$0.25
bing-batch (per chunk, max 200 kw)	$0.40	$0.28	$0.24	$0.20

Worked examples (per 1000-keyword scan)

Apify plan	Total per 1000 kw	Effective rate
Free	$2.70	$2.70/1k
Starter (Bronze discount)	$1.89	$1.89/1k
Scale (Silver discount)	$1.62	$1.62/1k
Business (Gold discount)	$1.35	$1.35/1k ← starting price

Smaller batches scale linearly: 5 keywords on Business = $0.55, 200 keywords = $0.55 (single Bing chunk fits up to 200 kw upstream).

📚 Apify pay-per-event docs →

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🆚 How it compares

	Keyword Metrics Pro	Single-engine alternatives	Ahrefs / Semrush scrapers
Engines	Google + Bing	Google only	Ahrefs / Semrush UI scrape
Bulk per run	up to 1,000	up to 1,000	varies, often slower
12-month trend + computed flag	✅ rising / stable / declining	partial	✅
Subscription required	❌ pay-per-scan	❌	❌ but 3–10× higher per-scan cost
Cache hits free	✅ 24h run-cache	varies	varies
Best for	bulk volume + CPC across engines	Google-only quick lookups	full SEO suite analysis

Multi-engine bulk volume on Apify Store: as of 2026 we're not aware of another actor returning Google and Bing keyword volume in a single run.

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❓ FAQ

Q1: Why query Google and Bing together?

Microsoft's ads network covers Bing + Yahoo + DuckDuckGo + Outlook search — roughly 5–7% of global search share with disproportionate B2B and 35+ demographics. CPCs on Microsoft Ads are typically lower than Google for the same keyword. If you're only checking Google volume, you're optimizing for the larger market but missing the cheaper one.

Q2: How accurate is the data?

Volumes are sourced from the official Google & Microsoft keyword planning endpoints — the same data Google Ads and Microsoft Ads users see in their respective Keyword Planners. Both endpoints quantize volume into broad bands (e.g. 165,000 not 164,217); we return them as-is to preserve fidelity.

Q3: What happens if a keyword has no data?

The record is still returned with google_search_volume: null and / or bing_search_volume: null — so your downstream join keys stay aligned. The bing_status field tells you whether Bing was queried successfully (ok), the chunk failed (failed), the chunk was skipped due to free-tier budget (skipped), or there's no Bing data for that keyword (no_data).

Q4: Can I research languages other than English?

Yes. Pass any supported country + language combination (e.g. de / de, pl / pl, fr / fr). Volume reflects searches in that language within that country.

Q5: Can I run this from n8n / Make / Zapier / a Python script?

Yes — use the Apify API client in your stack. Code samples auto-generated by Apify Store are below in the API section. The actor is also discoverable via the Apify MCP server for AI agent workflows.

Q6: How does this differ from a SERP scraper?

A SERP scraper returns the list of pages that rank for a keyword. This actor returns keyword-level metrics — volume, CPC, competition, trend. Use a SERP scraper to analyze who ranks; use this to decide which keywords are worth ranking for.

Q7: Will I be charged if a call fails?

No. Each paid event (google-batch, bing-batch) fires only after a successful upstream API call returns data. If the call fails, no charge for that event. The actor-start event always charges (covers input validation and cache lookup work).

Q8: Can I bypass the cache for fresh data?

Yes — set bypassRunCache: true. You'll be charged the full Google + Bing batch fees regardless of whether identical input was queried in the last 24h.

Q9: Why is there a 200-keyword limit on the free Apify plan?

Free Apify accounts can run scans of up to 200 keywords per run. We chose 200 because it's the largest single-batch size on both Google and Bing keyword endpoints — within that range, every scan is a real research session, not just a test. For deeper research (up to 1,000 keywords per scan), upgrade to Apify Starter or higher, which also unlocks per-event discounts (Bronze 30% off, Silver 40%, Business 50%). The actor exits gracefully with an upgrade prompt if you submit more than 200 keywords on the free plan — no charge applied to your scan.

Q10: What does source: prefill-cache mean in the output?

If you run the actor with the three default keywords (seo tools, keyword research, google trends), you'll get instant results from a bundled cache (refreshed periodically). No upstream API call is made and no Google/Bing batch fees are charged for those default queries — only the actor-start event fires. As soon as you change any keyword, you're back to live data with source: live.

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🔎 SEO Keywords

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