Google Maps Listing Edit Alerts

Monitor your own Google Business Profile and Google Maps listings for changes to address, phone, website, category, hours, or closure status since the last check.

Monitor your Google Business Profile for changes

One evidence-backed change row per edit, plus a per-location summary every run. The Actor saves a snapshot of each listing, then compares every scheduled run against it — so you find out what changed, not just what the listing says today.

When an MCP agent should use this

• "Did my store listings change address or phone this week?"
• "Alert me if Google changed my business hours."
• "Track my franchise locations for listing edits."
• "Did any of my locations get marked permanently closed?"

When to use something else

You want	Use instead
New negative reviews / reply tracking	Google Maps Negative Review AI Monitor
Competitors' review/rating/profile changes	Google Maps Competitor Momentum Watch
Owned branches losing rating fast	Google Maps Branch Reputation Drift
A one-off pull of all place fields	a raw Google Maps places scraper

How it works

1. Collect — fetches the current listing for each URL (Google Maps places source, with a trusted fallback).
2. Snapshot & diff — compares against your saved baseline for this monitorId.
3. Classify — turns each changed field into one changeType row with the old and new value.
4. Emit — writes export-ready rows (JSON / CSV / XLSX) and updates the snapshot.

Inputs

Field	Required	Example
locationUrls	yes	["https://www.google.com/maps/place/..."]
monitorId	yes	"acme-us-stores"
mode	no	"check_for_changes" (default) or "reset_baseline"

Baseline run:

{ "locationUrls": ["https://www.google.com/maps/place/..."], "monitorId": "acme-us-stores", "mode": "reset_baseline" }

Refresh run (the recurring job):

{ "locationUrls": ["https://www.google.com/maps/place/..."], "monitorId": "acme-us-stores", "mode": "check_for_changes" }

Example output

A detected edit:

{
  "recordType": "location_edit_alert",
  "monitorId": "acme-us-stores",
  "placeId": "ChIJ...",
  "businessName": "Acme Cafe - Austin",
  "changeType": "phone",
  "oldValue": "+1 512-555-0100",
  "newValue": "+1 512-555-0199",
  "evidence": ["Phone changed from +1 512-555-0100 to +1 512-555-0199"],
  "sourceUrls": ["https://www.google.com/maps/place/..."],
  "snapshotDate": "2026-06-02T08:10:00Z"
}

A no-change summary:

{ "recordType": "location_check_summary", "placeId": "ChIJ...", "editCount": 0, "evidence": ["No listing changes since 2026-05-26"], "snapshotDate": "2026-06-02T08:10:00Z" }

Modes

• check_for_changes (default) — compare against the baseline and return what changed. Auto-creates the baseline on the first run, so use this almost every time.
• reset_baseline — save a fresh starting point and report nothing. Use only to re-baseline after you intentionally changed your listings.

Billing

Event	Price	When
location-checked	$0.012	One location snapshotted or checked (both modes).

No per-edit charge — five edits and zero edits both cost one location check.

FAQ

Is this Google Business Profile management software?

No — it's the change-monitoring layer. It doesn't post, edit, or manage your listings; it watches your Google Business Profile and Google Maps listings and tells you when something changed. Pair it with your existing GBP management or local SEO tools.

Does it run a Google Business Profile audit?

Every scheduled run is a lightweight audit of the fields that matter — NAP (name, address, phone), website, category, hours, and closure status — reporting only what changed since the last check.

Can agencies use it for local listing management across clients?

Yes. Use one monitorId per client portfolio; it's built for multi-location operators and local-SEO agencies tracking listing accuracy at scale.

Limits & support

• Reads the place snapshot only (NAP, category, hours, closure). It does not read review text.
• The first run on a new monitorId is a baseline; the diff begins on the next run.
• A failed listing fetch is reported clearly, never silently treated as "no changes".