SEO Audit Report — a document you can hand to a client

Point it at a website. It crawls the site and produces a finished, client-ready HTML report with your agency's name and brand colour on it — not a JSON dump you have to turn into a document yourself.

One flat price per report, whether you crawl 10 pages or 300.

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What you get

A single self-contained HTML file. No external requests, no fonts to load, works offline, and prints straight to PDF from the browser.

Cover band — overall grade (A–F), average score, and counts of critical / warning / note.

"What to fix, in order" — every finding, sorted by severity, grouped so a problem appearing on 40 pages is one line item with a page count instead of 40 repeated rows. Each finding carries a plain-English explanation of why it costs traffic, so the report argues its own case to whoever reads it.

Weakest pages — the lowest-scoring pages with their top issue, so the reader knows where fixing returns the most.

What it checks

Across the site — problems a single-page checker structurally cannot see:

• Redirect chains, with the number of hops
• Broken outbound links and unreachable pages
• Duplicate titles and duplicate meta descriptions, with the affected URLs
• Missing robots.txt or sitemap.xml

Per page — title and meta description length and presence, <h1> structure, canonical links, noindex traps, HTTPS, images missing alt text, structured data that fails to parse, thin content, and response time.

White-labelling

Field	Effect
agencyName	Appears in the report header and footer — "Prepared by {you}"
accentColor	Your hex brand colour drives the top rule, headings and severity accents

Leave both blank for a clean unbranded report.

Input

{
  "startUrl": "https://client-website.com",
  "maxPages": 50,
  "agencyName": "Northgate Digital",
  "accentColor": "#B3452E"
}

Output

One dataset record with the summary, all findings, and a direct link to the report file:

{
  "site": "https://client-website.com",
  "pagesAudited": 50,
  "averageSeoScore": 78,
  "grade": "C",
  "issueCounts": { "critical": 2, "warn": 14, "note": 31 },
  "reportUrl": "https://api.apify.com/v2/key-value-stores/.../records/seo-audit-....html",
  "whiteLabelled": true,
  "summary": "50 pages · grade C (78/100) · 2 critical, 14 warnings, 31 notes"
}

reportUrl is the deliverable — open it, or send it straight to your client.

For agents and automation

• Capability: crawl a website and produce a formatted SEO audit document
• Required input: startUrl
• Returns: one record; reportUrl points to a self-contained HTML document
• Bounded: maxPages caps the crawl; the crawler stays on the starting origin
• Side effects: none — reads public pages, writes the report to this run's key-value store
• Failure: if no page can be crawled the run fails with a clear message and is not charged

Pricing

One flat fee per report generated. Page count does not change the price. If the crawl produces no pages, no report exists and you are not charged.