Ad Pixel & Marketing Tracker Auditor

Audit advertising pixels, tracking scripts, and marketing technology stacks across websites. Built for marketing agencies, media buyers, and compliance teams who need to verify tracking implementations at scale.

What It Extracts

• Ad pixels: Meta (Facebook), TikTok, Google Ads, LinkedIn, Pinterest, Reddit, Quora
• Analytics: GA4, Google Tag Manager, Hotjar, Microsoft Clarity, Mixpanel, Amplitude
• Consent signals: Cookie banner detection, consent mode indicators
• Implementation issues: Duplicate pixels, missing configurations
• Marketing stack summary: Complete overview of tracking technologies

Why It's Better

Generates client-ready audit reports with actionable recommendations. Identifies misconfigured trackers, duplicate implementations, and compliance gaps that manual inspection misses.

Input

Field	Type	Default	Description
urls	string[]	required	URLs or domains to audit
maxPagesPerDomain	integer	5	Pages to scan per domain (1-20)
checkConsent	boolean	true	Check for consent banner/mode
includeRecommendations	boolean	true	Generate implementation recommendations

Output Example

{
  "domain": "example.com",
  "statusCode": 200,
  "pixels": [
    { "name": "Meta Pixel", "id": "1234567890", "platform": "facebook", "category": "advertising" },
    { "name": "Google Ads", "id": "AW-123456789", "platform": "google", "category": "advertising" },
    { "name": "GA4", "id": "G-XXXXXXXXXX", "platform": "google", "category": "analytics" }
  ],
  "hasConsentBanner": true,
  "hasConsentMode": false,
  "issues": ["Duplicate Meta pixel detected", "Missing consent mode"],
  "recommendations": ["Implement Google Consent Mode v2", "Remove duplicate pixel"],
  "scrapedAt": "2025-01-15T10:30:00Z"
}

Use Cases

• Client onboarding audits: Quickly assess a new client's tracking setup
• Compliance checks: Verify GDPR/CCPA consent implementation
• Competitor analysis: See what tracking competitors use
• Pre-launch audits: Verify pixel firing before campaign launch
• Troubleshooting: Identify why conversion tracking isn't working

PPE Pricing

Event	Description	Suggested Price
domain-audited	Full domain audit completed	$0.01
page-audited	Additional page scanned	$0.003

Limitations

• Only detects client-side pixels (server-side tracking not visible)
• Consent banner detection is heuristic-based
• Cannot verify pixel firing accuracy (only presence)

Legal/Ethical Use

This actor inspects publicly visible page source code. It does not access private data or bypass authentication. Users are responsible for compliance with applicable laws.

Local Run

cd actors/ad-pixel-tracker-auditor
apify run --input-file .actor/sample_input.json

Deploy

cd actors/ad-pixel-tracker-auditor
apify push

FAQ

Q: Can it detect pixels loaded via GTM? A: It detects the GTM container. Pixels loaded dynamically via GTM may not be individually identified.

Q: Does it check for consent compliance? A: Yes, it checks for cookie banners and consent mode when checkConsent is enabled.

Q: How accurate is duplicate pixel detection? A: High accuracy for standard implementations. Custom setups may need manual verification.

Tags

ad pixel audit, marketing tracker, Meta pixel checker, Google Ads tag, GDPR compliance, consent mode, GTM audit, marketing stack analysis, conversion tracking audit