Website Tech Stack & Buying Intent Scanner

Detect technology stacks, buying intent signals, and lead scores for B2B prospects. Built for sales teams, agencies, and RevOps who need to identify high-intent accounts at scale.

What It Extracts

• Technology stack: CMS, frameworks, analytics, ad pixels, payment processors, CRMs
• Buying intent signals: Pricing page presence, careers page, contact forms, technology adoption stage
• Lead scoring: Composite score based on technology signals, page presence, and intent indicators
• Contact signals: Social links, email addresses, contact page URLs
• Marketing stack: Meta Pixel, Google Ads, TikTok Pixel, GA4, GTM, Hotjar, Clarity

Why It's Better

Unlike basic tech scanners (BuiltWith, Wappalyzer), this actor combines technology detection with buying intent analysis. You get not just what tech a site uses, but whether they're actively buying, hiring, or growing. Perfect for prioritizing outreach.

Input

Field	Type	Default	Description
domains	string[]	required	Domains or URLs to scan (max 100)
maxPagesPerDomain	integer	5	Pages to crawl per domain (1-20)
detectPixels	boolean	true	Detect advertising pixels
detectEmailConfig	boolean	false	Check email provider signals
detectJobsPage	boolean	true	Check for careers/jobs page
detectPricingPage	boolean	true	Check for pricing page
includeLeadScore	boolean	true	Calculate lead quality score

Output Example

{
  "domain": "apify.com",
  "statusCode": 200,
  "title": "Apify - Web Scraping and Automation Platform",
  "technologies": ["React", "Next.js", "Segment", "Intercom"],
  "cms": null,
  "frameworks": ["Next.js", "React"],
  "analytics": ["Segment", "GA4"],
  "adPixels": ["Google Ads"],
  "hasPricingPage": true,
  "hasCareersPage": true,
  "contactUrls": ["https://apify.com/contact"],
  "socialUrls": ["https://twitter.com/apify", "https://github.com/apify"],
  "leadScore": 85,
  "buyingIntentSignals": ["Has pricing page", "Active hiring", "Modern tech stack"],
  "confidence": 0.9,
  "scrapedAt": "2025-01-15T10:30:00Z"
}

Use Cases

• B2B prospecting: Identify companies using specific technologies for targeted outreach
• Competitive intelligence: Monitor competitor technology adoption
• Agency lead gen: Build prospect lists for web development or marketing services
• Sales prioritization: Score leads based on technology fit and buying signals
• Market research: Analyze technology adoption trends across industries

PPE Pricing

Event	Description	Suggested Price
domain-scanned	One domain fully analyzed	$0.01
page-analyzed	Additional page beyond homepage	$0.002

Limitations

• Only detects client-side technologies (server-side tech requires more advanced fingerprinting)
• Lead scoring is heuristic-based, not ML-powered
• Cannot detect technologies behind authentication
• Rate limited to respect target sites

Legal/Ethical Use

This actor only extracts publicly visible information from websites. It does not bypass authentication, access private data, or violate terms of service. Users are responsible for compliance with applicable laws.

Local Run

cd actors/website-tech-intent-scanner
apify run --input-file .actor/sample_input.json

Deploy

cd actors/website-tech-intent-scanner
apify push

FAQ

Q: How many domains can I scan at once? A: Up to 100 domains per run. Each domain triggers a separate PPE event.

Q: Does it work with JavaScript-heavy sites? A: Yes, it uses Crawlee's CheerioCrawler which handles most SPA frameworks.

Q: Can I add custom technology signatures? A: Not yet. The current version uses built-in detection patterns.

Tags

tech stack scanner, website technology detector, B2B lead scoring, buying intent, sales intelligence, competitive analysis, web technology profiler, SaaS prospecting