Car Dealer Reviews & Reputation Monitor (DealerRater)

What does Car Dealer Reputation Monitor do?

Car Dealer Reputation Monitor pulls every DealerRater review for any car dealership. Type a dealership name such as Hendrick Honda, or paste a DealerRater dealer URL, and it returns the full review text, the star rating, the date, the reviewer, and the sub-scores behind that rating: price transparency, trade-in experience, purchase time, finance experience, customer service, friendliness, pricing, quality of work and service time.

It also returns something no general review source carries: the name of the employee each reviewer dealt with. That is what turns review data into something a general manager can act on, rather than a number on a dashboard.

Turn on Only reviews new since the last run and schedule it, and the Actor becomes an alert feed. Each run returns only the reviews that appeared since the previous one, so a daily schedule tells you about a new one-star review the day it lands instead of re-downloading ten thousand you have already read.

Runs on Apify, so you get a REST API, scheduling, webhooks, integrations (Google Sheets, Slack, Make, Zapier), monitoring, residential proxy rotation and exports to JSON, CSV, Excel or Google Sheets.

Why use this DealerRater review scraper?

• Reputation monitoring for a dealer group. Watch every rooftop you own and get told the moment a bad review lands.
• Competitor benchmarking. Compare your scores against the dealers you actually lose deals to, broken down by what customers were rating.
• Diagnosing a falling score. A dealer at 4.2 because of price transparency has a completely different problem from one at 4.2 because of service time. Only the sub-scores separate them.
• Sales staff coaching and recognition. Reviews name the salesperson. Group by employee and the floor's strengths and problems become visible.
• Complaint triage. Set Maximum rating to 2 and pull only the reviews that need a response.
• Reputation SaaS and agency reporting. A clean, dated, dealer-keyed review feed to build client reporting on.
• Acquisition due diligence. Read a target dealership's real customer history before buying it.
• AI agents and sentiment analysis. Flat rows with the full review text, ready for an LLM pipeline.

How to use Car Dealer Reputation Monitor

1. Click Try for free.
2. Put dealership names into the Dealerships field, one per line. Hendrick Honda is enough. A DealerRater dealer URL works too and goes straight to that exact store.
3. Set Maximum reviews per dealership. Reviews come newest first.
4. Click Start. The log shows which dealerships the name matched, so you can see exactly which store you got.
5. Open the Output tab and export as JSON, CSV, Excel or HTML, or read it from the API.

For a chain name that matches several rooftops, raise Dealerships per name searched to cover the whole group in one run.

To run it as an alert feed: turn on Only reviews new since the last run, set a Watchlist name, and schedule it daily.

No API keys and no proxy setup are required.

Input

Set everything in the Input tab. Only Dealerships is required.

Field	What it does
dealers	Dealership names or DealerRater dealer URLs, one per line.
maxReviewsPerDealer	Stop after N reviews per dealership, newest first. Default 100.
maxDealersPerSearch	When a name matches several stores, how many to read.
reviewsSince	Only reviews on or after this YYYY-MM-DD date. Also stops the run early.
onlyNewSinceLastRun	Return only reviews not seen in a previous run.
monitorKey	Names the memory of which reviews have already been returned.
minRating / maxRating	Keep only reviews inside a star range. Set maxRating to 2 for complaints only.
includeDealerSummary	Add one row per dealership with its overall rating, lifetime review count, address and phone.
proxyConfiguration	Optional. Defaults to Apify Proxy residential.

{
    "dealers": [
        "Hendrick Honda",
        "https://www.dealerrater.com/dealer/Carvana-dealer-reviews-106904/"
    ],
    "maxReviewsPerDealer": 100,
    "maxDealersPerSearch": 3,
    "onlyNewSinceLastRun": true,
    "monitorKey": "my-group",
    "includeDealerSummary": true
}

Output

One row per review, plus an optional summary row per dealership. Download as JSON, HTML, CSV or Excel, or read it straight from the API.

{
    "source": "DealerRater",
    "dealerId": "22721",
    "dealerName": "Hendrick Honda",
    "dealerCity": "Charlotte",
    "dealerState": "NC",
    "reviewId": "31912088",
    "reviewUrl": "https://www.dealerrater.com/consumer/social/31912088",
    "reviewDate": "August 29, 2026",
    "reviewDateIso": "2026-08-29",
    "rating": 5,
    "title": "Best car buying experience I have had",
    "review": "Mike walked me through every number before I signed anything...",
    "author": "JDAVIS22",
    "visitType": "SALES VISIT - USED",
    "recommends": "Yes",
    "employeesWorkedWith": "Mike Torres",
    "ratingCustomerService": 5,
    "ratingFriendliness": 5,
    "ratingPriceTransparency": 5,
    "ratingTradeIn": 5,
    "ratingPurchaseTime": 4,
    "ratingFinance": 5,
    "scrapedAt": "2026-09-04T18:42:19Z"
}

The dataset has three ready-made views: Reviews, Score breakdown and Dealership summary.

Summary rows carry rowType: "dealer", so filtering on that field separates them from the review rows.

What you get that a star average does not

Field	Why it matters
ratingPriceTransparency, ratingTradeIn, ratingPurchaseTime, ratingFinance	The sales sub-scores. These tell you which step of the deal is costing you the rating.
ratingCustomerService, ratingFriendliness, ratingQualityOfWork, ratingServiceTime	The service sub-scores, for the fixed-ops side of the business.
employeesWorkedWith	The staff the customer named. Group by it to see the floor.
visitType	Sales or service, and new or used. The first cut most reputation analysis needs.
recommends	Whether the customer said they would recommend the dealership, separate from the stars.
reviewDateIso	A sortable YYYY-MM-DD date, not the display string.

How much does it cost?

Pay per event. You are charged for what you actually receive:

• Review scraped, per review row returned. Reviews filtered out by your rating range or already seen in a previous run are not charged.
• Dealership profiled, per summary row, only when includeDealerSummary is on.

A dealership name that matches nothing produces no rows and costs nothing beyond the run itself.

Is it legal to scrape dealer reviews?

The Actor reads only publicly published review pages that any visitor can open. Reviews are posted publicly under display names rather than real identities, and no login or private data is touched. Public data collection is generally lawful, but you are responsible for how you use what you collect, including any rules on republishing review text. If you are unsure, take legal advice.

Support

A dealership not matching, or a field you need that is not here? youssefarhan24@gmail.com. Want another review source covered? Suggest it here.