Google Search Scraper

apify/google-search-scraper

Crawls Google Search result pages (SERPs) and extracts a list of organic and paid results, ads, snap packs and more. Supports selection of custom country or language, and extraction of custom attributes.

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Google Search Scraper

The actor crawls Google Search result pages (SERPs) and extracts data from HTML pages to a structured format such as JSON, XML or Excel. Specifically, the actor extracts the following data from each Google Search results page:

  • Organic results
  • Ads
  • Product ads
  • Related queries
  • Additional custom attributes

Note that the actor doesn't support special types of searches, such as Google Shopping, Images or News.

Use cases

For many people, Google Search is the entry point to the internet, so how they rank on Google is really important for businesses. Unfortunately, Google Search doesn't provide a public API, so the only way to monitor search results and ranking is to use web scraping.

Typical use cases are:

  • Search engine optimization (SEO) — Monitor how your website performs on Google for certain queries over a period of time.
  • Analyze ads for a given set of keywords.
  • Monitor your competition in both organic and paid results.
  • Build a URL list for certain keywords. This is useful if you, for example, need good relevant starting points when scraping web pages containing specific phrases.

Read more in this blog post.

Input settings

The actor gives you fine-grained control about what kind of Google Search results you'll get. You can specify the following settings:

  • Query phrases or raw URLs
  • Country & language
  • Exact geolocation
  • Number of results per page
  • Mobile or desktop version

For a complete description of all settings, see the input specification.

Usage

To use the actor, you'll need access to Apify Proxy and have a sufficient limit for Google SERP queries (you can view this on your Account page). New Apify users have a free trial of Apify Proxy and Google SERPs, which lets you try this actor free of charge. Once the Apify Proxy trial is expired, you'll need to subscribe to a paid plan in order to keep using this actor. If you need to increase your Google SERP limit or have any questions, please contact Apify support.

Results

The actor stores its result in a dataset, from which you can export it to various formats, such as JSON, XML, CSV or Excel. For each Google Search results page, the actor creates one record in the dataset, which looks as follows (in JSON):

{
  "searchQuery": {
    "term": "Hotels in Prague",
    "page": 1,
    "type": "SEARCH",
    "countryCode": "cz",
    "languageCode": "en",
    "locationUule": null,
    "resultsPerPage": "10"
  },
  "url": "http://www.google.com/search?gl=cz&hl=en&num=10&q=Hotels%20in%20Prague",
  "hasNextPage": false,
  "resultsTotal": 138000000078,
  "relatedQueries": [
    {
      "title": "cheap hotels in prague",
      "url": "https://www.google.com/search?hl=en&gl=CZ&q=cheap+hotels+in+prague&sa=X&sqi=2&ved=2ahUKEwjem6jG9cTgAhVoxlQKHeE4BuwQ1QIoAHoECAoQAQ"
    },
    {
      "title": "best hotels in prague old town",
      "url": "https://www.google.com/search?hl=en&gl=CZ&q=best+hotels+in+prague+old+town&sa=X&sqi=2&ved=2ahUKEwjem6jG9cTgAhVoxlQKHeE4BuwQ1QIoAXoECAoQAg"
    },
    ...
  ],
  "paidResults": [
    {
      "title": "2280 Hotels in Prague | Best Price Guarantee | booking.com‎Book apartments and moreMore than just hotels",
      "url": "https://www.booking.com/go.html?slc=h3;aid=303948;label=",
      "displayedUrl": "www.booking.com/",
      "description": "Book your Hotel in Prague online. No reservation costs. Great rates. Bed and Breakfasts. Support in 42 Languages. Hotels. Motels. Read Real Guest Reviews. 24/7 Customer Service. 34+ Million Real Reviews. Secure Booking. Apartments. Save 10% with Genius. Types: Hotels, Apartments, Villas.£0 - £45 Hotels - up to £45.00/day - Book Now · More£45 - £90 Hotels - up to £90.00/dayBook Now£130 - £180 Hotels - up to £180.00/dayBook Now£90 - £130 Hotels - up to £130.00/dayBook Nowup to £45.00/dayup to £90.00/dayup to £180.00/dayup to £130.00/day",
      "siteLinks": [
        {
          "title": "Book apartments and more",
          "url": "https://www.booking.com/go.html?slc=h3;aid=303948;label=",
          "description": "Bookings instantly confirmed!Instant confirmation, 24/7 support"
        },
        {
          "title": "More than just hotels",
          "url": "https://www.booking.com/go.html?slc=h2;aid=303948;label=",
          "description": "Search, book, stay – get started!Hotels when and where you need them"
        }
      ]
    },
    {
      "title": "Hotels In Prague | Hotels.com™ Official Site‎",
      "displayedUrl": "www.hotels.com/Prague/Hotel",
      "description": "Hotels In Prague Book Now! Collect 10 Nights and Get 1 Free. Budget Hotels. Guest Reviews. Last Minute Hotel Deals. Luxury Hotels. Exclusive Deals. Price Guarantee. Photos & Reviews. Travel Guides. Earn Free Hotel Nights. No Cancellation Fees. Types: Hotel, Apartment, Hostel.",
      "siteLinks": []
    },
    ...
  ],
  "paidProducts": [],
  "organicResults": [
    {
      "title": "30 Best Prague Hotels, Czech Republic (From $11) - Booking.com",
      "url": "https://www.booking.com/city/cz/prague.html",
      "displayedUrl": "https://www.booking.com › Czech Republic",
      "description": "Great savings on hotels in Prague, Czech Republic online. Good availability and great rates. Read hotel reviews and choose the best hotel deal for your stay.",
      "siteLinks": []
    },
    {
      "title": "The 30 best hotels & places to stay in Prague, Czech Republic ...",
      "url": "https://www.booking.com/city/cz/prague.en-gb.html",
      "displayedUrl": "https://www.booking.com › Czech Republic",
      "description": "Great savings on hotels in Prague, Czech Republic online. Good availability and great rates. Read hotel reviews and choose the best hotel deal for your stay.",
      "siteLinks": []
    },
    ...
  ],
  "customData": {
    "pageTitle": "Hotels in Prague - Google Search"
  }
},

The results are stored in the default dataset associated with the actor run. From there, you can export it to various formats using the Get dataset items API endpoint. Note that the API endpoint accepts various parameters that let you control what kind of data you'll get.

For example, if you are only interested in organic results, then you can use a combination of query parameters fields=searchQuery,organicResults and unwind=organicResults to obtain a plain array of organic results. The original URL of a dataset has the form:

https://api.apify.com/v2/datasets/[DATASET_ID]/items?format=[FORMAT]

where the format is one of csv, html, xlsx, xml, rss and json. By adding the following query parameters

https://api.apify.com/v2/datasets/[DATASET_ID]/items?format=[FORMAT]&fields=searchQuery,organicResults&unwind=organicResults

you obtain the following result:

[
  {
    "searchQuery": {
      "term": "Restaurants in Prague",
      "page": 1,
      "type": "SEARCH",
      "countryCode": "us",
      "languageCode": "en",
      "locationUule": null,
      "resultsPerPage": "10"
    },
    "title": "THE 10 BEST Restaurants in Prague 2019 - TripAdvisor",
    "url": "https://www.tripadvisor.com/Restaurants-g274707-Prague_Bohemia.html",
    "displayedUrl": "https://www.tripadvisor.com/Restaurants-g274707-Prague_Bohemia.html",
    "description": "Best Dining in Prague, Bohemia: See 617486 TripAdvisor traveler reviews of 6232 Prague restaurants and search by cuisine, price, location, and more.",
    "siteLinks": []
  },
  {
    "searchQuery": {
      "term": "Restaurants in Prague",
      "page": 1,
      "type": "SEARCH",
      "countryCode": "us",
      "languageCode": "en",
      "locationUule": null,
      "resultsPerPage": "10"
    },
    "title": "The 11 Best Restaurants in Prague | Elite Traveler",
    "url": "https://www.elitetraveler.com/finest-dining/restaurant-guide/the-11-best-restaurants-in-prague",
    "displayedUrl": "https://www.elitetraveler.com/finest-dining/restaurant.../the-11-best-restaurants-in-prag...",
    "description": "Jan 16, 2018 - With the regional fare certainly a highlight of dining in Prague, a great number of superb international eateries have touched down to become ...",
    "siteLinks": []
  },
  ...
]

Tips and tricks

Crawling of the second and further result pages might be slower than the first page. If you need to scrape the first 100 results, then you can greatly improve the speed of the crawl by setting resultsPerPage=100 instead of crawling 10 pages each with 10 results.