Reddit Discussion Lead Finder

Drop in keywords and target subreddits. Get back a ranked list of recent posts/comments where your buyers are talking right now.

Pure scraper. Uses Reddit's public JSON API. No login, no tokens, no Claude dependency.

What you get back per lead

Field	Description
subreddit	Source community
title, selftext_excerpt	Post content (first 600 chars)
author, flair	Who and what category
score, upvote_ratio, num_comments	Engagement
age_hours	How long ago posted
matched_keywords	Which of your keywords appeared
lead_score	0 to 100 composite quality score
suggested_action	reply_now / review_then_reply / monitor
url	Reddit permalink

How the lead score works (no AI, just math)

Signal	Points
Keyword in title	+25
Keyword appearing 2+ times	+5 per keyword
Keyword appearing once	+2 per keyword
Posted in last 24h	+30
Posted in last 72h	+20
Posted in last 7 days	+10
Engagement (log score + log comments)	up to +20
Has substantial selftext	+10

Sort the output by lead_score desc and respond to the top 5 each morning.

Pricing

$0.05 per lead returned. Filtered-out posts (below min_lead_score) are not charged. Failed subreddit fetches are not charged.

Use case	Leads	Cost
Daily monitoring (5 subreddits, 10 leads/day)	10/day	$15/mo
Weekly research sweep	100/week	$20/mo
Quarterly market research	500/run	$25 once

Compare to Mention at $41/mo, Brand24 at $79/mo, Sprout Social at $249/mo.

Best practices

1. Keywords should be 2-4 word phrases, not single words. "cold email tool" beats "email".
2. Use 3 to 8 keywords per run and 3 to 10 subreddits. Wider runs get noisier.
3. Schedule daily at 9am AEST to catch overnight US/EU posts before the discussion winds down.
4. sort=new for monitoring, sort=top_week for research.
5. min_lead_score=50 filters out half the noise. Set to 30 for full visibility, 70 for "only the obvious wins".

Use cases

• B2B SaaS founders: monitor for buying-intent posts mentioning your category.
• Sales teams: weekly inbound-lead sweep across 10 subreddits.
• Content marketing: see what questions buyers ask, write answers, embed your tool.
• PR teams: catch competitor mentions early.
• Investors: trend-spot in r/SaaS, r/startups, r/Entrepreneur.

What this actor does NOT do

• It does not require a Reddit account or developer token (uses the public JSON endpoint).
• It does not scrape behind login walls (private subreddits ignored).
• It does not write replies for you. Pair with your favourite LLM tool for that.
• It does not scrape Reddit comments deeply (just top-level posts). Comment scraping is in v2.

Tags

reddit lead-generation social-listening sales-intelligence b2b monitoring scraping marketing

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Made by Emily Ward, Cancel Costs.

Integrations

This actor works out of the box with every Apify-supported integration:

• API: call via Apify API or any official SDK (Python, JavaScript, PHP, .NET). Returns a clean dataset URL.
• Schedule: set a daily, weekly, or custom cron cadence in Apify Console. Combine with notification for fresh feeds.
• Webhooks: wire ACTOR.RUN.SUCCEEDED to Slack, Discord, Zapier, Make, n8n, Pipedream, or any HTTPS endpoint.
• MCP: this actor is discoverable through Apify's hosted MCP server at mcp.apify.com for Claude, Cursor, Cline, Windsurf, and other MCP clients.
• n8n / Make / Zapier: native HTTP-Request integration. Trigger the actor on schedule, pipe results to Google Sheets, Airtable, your CRM, or any database.

Try it free

Every Apify user gets $5/month in free platform credits (around 250 events at this actor's per-event price). Run preview mode first to confirm output shape before scaling.

New to Apify? Sign up here to get free credits on signup.

What's New

• 2026-06-03: Metadata, categories, and SEO refreshed. Latest version live on Apify Store.

Last Updated

2026-06-03