WordPress + Plugin + Theme Stack Detector

Given a list of domains, detects which ones run WordPress and profiles the install. Returns rich per-site data using only public, no-auth endpoints.

What it detects

• Is it WordPress? Eight independent signals: meta generator tag, /wp-content/ asset paths, /wp-includes/ paths, /wp-json REST API, x-pingback header, wp-emoji JS, wp-block-* CSS classes, /xmlrpc.php.
• WordPress version from generator tag, readme.html, or wp-json discovery.
• Active theme: theme slug and stylesheet path from /wp-content/themes/ asset paths.
• 30+ plugin fingerprints: WooCommerce, Elementor, Yoast SEO, RankMath, Contact Form 7, WPForms, Gravity Forms, WPML, Polylang, ACF, MailPoet, ConvertKit, Mailchimp for WP, OptinMonster, Sumo, Beaver Builder, Divi, WP Rocket, Litespeed Cache, W3 Total Cache, WP Super Cache, Jetpack, BuddyPress, bbPress, LearnPress, LearnDash, MemberPress, Easy Digital Downloads, The Events Calendar, Astra, OceanWP, GeneratePress.
• Host hint: WP Engine, Kinsta, Pressable, Pantheon, Bluehost, SiteGround, GoDaddy from response headers + asset CDNs.
• WooCommerce flag: dedicated check for cart/checkout endpoints and Woo CSS classes.
• Locale + character set from html lang attribute.

Why use this

Every B2B tool targeting WordPress sites (managed hosts, SEO suites, page builders, security plugins, e-commerce SaaS) needs to filter "is this prospect on WordPress" and "what plugins are they already running" so the outbound message can reference the actual stack. WordPress runs ~43% of all websites, this actor profiles them in bulk.

Input

{
  "domains": ["techcrunch.com", "etsy.com", "bbcamerica.com"],
  "include_non_wordpress": true,
  "deep_probe": true,
  "preview": false
}

Pricing

• US$0.02 per domain. Pay per domain checked.
• Preview mode runs the first domain free.

Output

{
  "domain": "techcrunch.com",
  "is_wordpress": true,
  "confidence": 1.0,
  "signals": ["generator_tag", "wp_content", "wp_json", "wp_includes"],
  "wp_version": "6.4.3",
  "theme_name": "techcrunch-2024",
  "host_hint": "WP Engine",
  "is_woocommerce": false,
  "plugins_detected": ["Yoast SEO", "Jetpack", "WP Rocket"],
  "plugin_count": 3,
  "locale": "en-US",
  "checked_at": "2026-05-31T09:00:00Z"
}

Pairs well with

• Shopify Store Detector: combine to segment any domain list into Shopify / WordPress / Other.
• Email Finder & Verifier: enrich detected WordPress prospects with admin/founder emails.
• Contact Details Extractor: pull every email, phone, social profile from a detected WP site in one pass.
• AI Sales Personalizer: feed plugin stack into outreach copy ("I see you're running Elementor + WPForms but not yet using X").
• DNS + Email Footprint: pair the plugin stack with email-vendor and SaaS-stack data for a complete prospect picture.
• SaaS Spend Scanner: cross-reference detected WordPress plugins with broader SaaS-stack monthly spend.

Deep-dive landing page: https://ai-sales-personalizer.vercel.app/scrapers/wordpress-stack-detector

Limitations

• Sites that aggressively strip generator meta and rewrite asset paths can be missed. Confidence < 0.5 means signals are inconsistent.
• Plugin fingerprints depend on the plugin injecting detectable asset tags or CSS classes. Some plugins run server-side only and won't appear.
• WordPress.com hosted sites behave slightly differently; host detection will return "WordPress.com" when applicable.

Integrations

This actor works out of the box with every Apify-supported integration:

• API: call via Apify API or any official SDK (Python, JavaScript, PHP, .NET). Returns a clean dataset URL.
• Schedule: set a daily, weekly, or custom cron cadence in Apify Console. Combine with notification for fresh feeds.
• Webhooks: wire ACTOR.RUN.SUCCEEDED to Slack, Discord, Zapier, Make, n8n, Pipedream, or any HTTPS endpoint.
• MCP: this actor is discoverable through Apify's hosted MCP server at mcp.apify.com for Claude, Cursor, Cline, Windsurf, and other MCP clients.
• n8n / Make / Zapier: native HTTP-Request integration. Trigger the actor on schedule, pipe results to Google Sheets, Airtable, your CRM, or any database.

Try it free

Every Apify user gets $5/month in free platform credits (around 250 events at this actor's per-event price). Run preview mode first to confirm output shape before scaling.

New to Apify? Sign up here to get free credits on signup.

What's New

• 2026-06-03: Metadata, categories, and SEO refreshed. Latest version live on Apify Store.

Last Updated

2026-06-03