Google Maps Reviews Insights: Ratings & Review Topics

Google Maps Reviews Insights gives you, for each Google Maps place, its rating, its reviews count and, when Google Maps shows them (usually once a place has enough reviews), the review topics shown above the reviews, each with the number of reviews that mention it: "friendly staff (174)", "root canal (14)", "clear explanations (153)". Start from Google Maps URLs, place IDs or a search ("dentist" in "Manchester, UK"). $0.30 per 1,000 places, all included. The output has no review texts and no reviewer names, photos or profiles. Independent tool, not affiliated with Google.

What you get

• What customers talk about: about 10 topics per place, in Google's order, with the number of reviews mentioning each topic. Present on 99.8% of the places with 50+ reviews in our tests (1,500 places in Lyon and Manchester, October 2026).
• Rating and reviews count of every place, plus a direct link to its reviews on Google (reviewsUrl).
• Place identity: name, category, address, city, postal code, country, GPS, business status, place ID, CID and Google Maps link, so you can join the data with your own lists.
• Spreadsheet-ready: topics come both as a list (reviewsTags: [{ title, count }]) and as one text column (reviewsTagsText) for CSV, Excel and Google Sheets, plus the 3 most mentioned topics in one short column (reviewsTagsTop).
• No reviewer data in the output: no review texts, no reviewer names, photos or profiles, no owner information. The few review snippets and owner details included in Google's place page are discarded, never extracted or saved.

Use cases

• Reputation monitoring: track rating, reviews count and recurring topics of your branches or clients every week.
• Local SEO and content: learn the words customers use for a business ("tablier de sapeur", "hygienist", "clear explanations") and reuse them on pages and Google Business Profile posts.
• Competitor benchmarks: compare the topics of competing places in one table.
• Lead qualification: rating, volume of reviews and what customers praise or complain about, before you contact a business.

How to use it

1. Paste Google Maps place URLs, or place IDs, or enter search terms and a location.
2. Pick the language of the topics (en, fr, de, es…).
3. Run, then export as JSON, CSV, Excel or HTML, or connect the actor to Make, n8n or Zapier.

With a location, one search term returns up to 1,000 places: beyond Google's ~120 results for one map view, the area is split into smaller views, and places outside the area are left out. Need every place of a whole region, with phones, websites and emails? List them first with our Google Maps Scraper ($0.50 per 1,000 places), then pass their placeId values here.

Input example

{
    "startUrls": [{ "url": "https://www.google.com/maps/place/?q=place_id:ChIJ1f0-4VXq9EcRH3AK5NN-icI" }],
    "placeIds": ["ChIJd3FnTrBSekgRtTPDFspkilg"],
    "searchStringsArray": ["dentist"],
    "locationQuery": "Manchester, UK",
    "maxPlaces": 10,
    "language": "en"
}

Field	Type	Description
startUrls	array	Google Maps place URLs (/maps/place/…, ?cid=…, place_id:…), or a text file / Google Sheet of URLs. A Google Maps search URL is run as a search around its map position. Share links (maps.app.goo.gl/…) are expanded automatically; a link to a dropped pin (coordinates only, not a place) comes back as an error item.
placeIds	array	Place IDs (ChIJ…), feature IDs (0x…:0x…) or CIDs.
searchStringsArray	array	Optional search terms, e.g. dentist, hotel.
locationQuery	string	Where to search: city, postal code or area.
maxPlaces	integer	Places per search term (default 20): up to 1,000 with a location, up to 120 without one.
language	string	Language of topics and categories (default en).
countryCode	string	Optional two-letter country (gb, us, fr); detected automatically when empty.

Input names follow the most common Google Maps actors: in Make, n8n or Zapier you can usually switch by changing only the actor ID. maxCrawledPlacesPerSearch is accepted for maxPlaces. Review-text options such as maxReviews or reviewsSort are ignored, because this actor does not return review texts.

Output example

{
    "status": "found",
    "title": "City Centre Dental & Implant Clinic - Manchester",
    "categoryName": "Dentist",
    "address": "31 Booth St, Manchester M2 4AF, United Kingdom",
    "city": "Manchester",
    "postalCode": "M2 4AF",
    "countryCode": "GB",
    "location": { "lat": 53.4796628, "lng": -2.2423228 },
    "totalScore": 4.7,
    "reviewsCount": 520,
    "reviewsTags": [
        { "title": "root canal", "count": 14 },
        { "title": "hygienist", "count": 42 },
        { "title": "welcoming staff", "count": 46 },
        { "title": "implant", "count": 7 },
        { "title": "friendly staff", "count": 174 },
        { "title": "confident smile", "count": 4 },
        { "title": "reassuring staff", "count": 15 },
        { "title": "comfortable atmosphere", "count": 34 },
        { "title": "reception staff", "count": 23 },
        { "title": "composite bonding", "count": 2 }
    ],
    "reviewsTagsText": "root canal (14), hygienist (42), welcoming staff (46), implant (7), friendly staff (174), confident smile (4), reassuring staff (15), comfortable atmosphere (34), reception staff (23), composite bonding (2)",
    "reviewsTagsCount": 10,
    "reviewsTagsTop": "friendly staff (174), welcoming staff (46), hygienist (42)",
    "businessStatus": "OPERATIONAL",
    "placeId": "ChIJd3FnTrBSekgRtTPDFspkilg",
    "cid": "6380022641251791797",
    "fid": "0x487a52b04e677177:0x588a64ca16c333b5",
    "url": "https://www.google.com/maps/search/?api=1&query=City%20Centre%20Dental%20%26%20Implant%20Clinic%20-%20Manchester&query_place_id=ChIJd3FnTrBSekgRtTPDFspkilg",
    "reviewsUrl": "https://search.google.com/local/reviews?placeid=ChIJd3FnTrBSekgRtTPDFspkilg",
    "language": "en",
    "scrapedAt": "2026-10-27T11:57:59.715Z",
    "input": "ChIJd3FnTrBSekgRtTPDFspkilg"
}

Field	Description
totalScore	Average rating (1 to 5)
reviewsCount	Number of reviews (0 when the place has none)
reviewsTags	Review topics { title, count }: count = reviews mentioning the topic
reviewsTagsText	The same topics as one text column
reviewsTagsCount	Number of topics
reviewsTagsTop	The 3 most mentioned topics, by number of reviews (Google's own order is not always by count)
title, categoryName, address, city, postalCode, countryCode, location	Place identity and position
businessStatus	CLOSED_PERMANENTLY or CLOSED_TEMPORARILY when Google shows a closure label (recognised in en, fr, de, es, it, nl, pt), otherwise OPERATIONAL
placeId, cid, fid, url, reviewsUrl	Identifiers and links
searchString, searchLocation, rank, input	Where the place came from
language, scrapedAt	Language of the run and date of the data

Places that cannot be found come as status: "not_found" or status: "error" items with a message. They are not charged.

Measured performance

Measured on the Apify platform with the default settings (1 GB of memory), October 2026:

Run	Places returned	Duplicates	Reviews count (rated places)	Topics (places with 50+ reviews)	Duration
10 searches × 100 places, Lyon, French	1,000 / 1,000	0	100%	99.6%	3 min 20 s
5 searches × 100 places, Manchester, English	500 / 500	0	100%	100%	1 min 7 s
1 search × 400 places ("restaurant", Lyon, French)	400 / 400	0	100%	100%	2 min 20 s
2 searches × 300 places ("cafe", "hairdresser", Manchester)	600 / 600	0	100%	100%	2 min 40 s
50 place IDs	50 / 50	0	100%	97.7%	10 s
5 place IDs (+ 1 duplicate)	4 / 4	0	100%	100%	3 s
1 place ID	1 / 1	0	100%	100%	5 s
4 share links maps.app.goo.gl (+ 1 duplicate, 1 dropped pin, 1 expired link)	4 / 4	0	100%	100%	6 s

A place listed several times (as a place ID, a feature ID and a /maps/place/ URL in our test) is returned and charged once. A run stopped by a 30-second time limit and then resurrected delivered 151 / 151 places with no duplicate.

Pricing

$0.30 per 1,000 places, all included: proxies and platform usage. No start fee and no add-ons. You pay only for places actually returned (status: "found"), and a run never charges more than your spending limit.

Actor	Price for 1,000 places
Google Maps Reviews Insights (this actor)	$0.30, review topics included
compass/crawler-google-places (Google Maps Scraper)	$4.00, plus $2.00 for the "additional place details" add-on

Prices of other actors: public Apify Store pricing for the free plan, checked on 2026-10-27. They can change.

FAQ

Does it return the text of the reviews?

No. It returns the rating, the reviews count and the review topics with their counts. If you need every review text, use a dedicated reviews scraper.

Is there any personal data?

The output contains no review texts, reviewer names, profile photos, profile links or owner information: the actor keeps only the place fields listed above and discards the rest of Google's response. Review topics are words and phrases Google picks out from a place's reviews, and some can be people's names: in our 32-place sample (October 2026), 2 restaurants had first names among their topics. Treat topics as possibly containing personal data before you publish them.

Is this an official Google product?

No. This is an independent tool, not affiliated with, endorsed or sponsored by Google. Google and Google Maps are trademarks of Google LLC. It reads publicly available Google Maps place data, without a Google account.

Where do the topics come from?

They are the topics Google Maps shows above the reviews of a place ("mentioned in N reviews"). Google computes them; places with few reviews often have none. They follow the language you choose.

Why does a place have no topics?

Google shows topics only for places with enough reviews. In our tests, places with 50 or more reviews had topics 99.8% of the time.

How many places can I get?

As many as you list with startUrls or placeIds. A search returns up to 1,000 places per term with a location (up to 120 without one): set maxPlaces to 400, for example, to get 400 restaurants of a city. For a whole region, list places with Google Maps Scraper, then pass the place IDs here.

Can I schedule it?

Yes. Use Apify schedules to run it every day or week on the same place IDs, and compare ratings, reviews counts and topics over time.

What if a run is interrupted?

If the platform restarts a run (or you resurrect it after its time limit), places already delivered are not charged again and are normally not returned again either. A crash at the exact moment results are being saved can repeat a few rows; they are still charged once.

Changelog

• 1.0.15 (2026-10-31): new reviewsTagsTop column: the 3 most mentioned topics, sorted by number of reviews (Google lists topics in its own order, e.g. "friendly staff (174)" fifth for a dentist). Same price, same speed.
• 1.0.13 (2026-10-30): faster and steadier runs: a Google request with no answer after 4 seconds is sent again through another IP and the first answer is kept, instead of waiting up to 10 seconds. 50 place IDs now take about 10 s (was 28 to 46 s), 500 places about 1 min 26 s (was 1 min 48 s). Same price, same results.
• 1.0.12 (2026-10-29): up to 1,000 places per search term with a location (was 120): a full map view is split into smaller views, places outside the area are left out.
• 1.0.9 (2026-10-28): Google Maps share links (maps.app.goo.gl/…) are accepted in startUrls; dropped-pin and expired links get a clear error item (not charged).
• 1.0.6 (2026-10-27): first public release.