Site Audit Preflight

Finds what is costing a business website its leads, and proves it with the page source.

Most small business websites do not fail because of design. They fail because the visitors never become requests: the contact form is missing, the phone number on the page is a placeholder, the booking path leads nowhere, the map data is empty. This Actor checks exactly those things and returns a structured, verifiable report — no marketing language, no score out of ten, no invented suggestions.

One verified audit per charge event.

What it checks

Code	Severity	What it means for the business
CONTACTS_NOT_REAL	high	The site publishes placeholder contacts (555 numbers, info@yourdomain). Enquiries sent there reach nobody.
NO_LEAD_CAPTURE	high	The site tracks traffic but has no form: visitors leave no contact details.
NO_ANALYTICS	medium	No measurement tools: no way to know traffic volume, sources or best pages.
NO_BOOKING_PATH	medium	No booking button or calendar link: the customer has to leave the site to find a phone number.
NO_LOCAL_BUSINESS_SCHEMA	medium	Missing LocalBusiness structured data: the map profile and local search results stay incomplete.
NO_SOCIAL_PREVIEW	low	Missing Open Graph tags: the shared link shows no image and no description.
NO_META_DESCRIPTION	low	No meta description: search engines have to guess what the page is about.
IMAGES_WITHOUT_ALT	low	Images without alt text are invisible to screen readers and to image search.
SITE_UNREACHABLE	high	The URL could not be fetched (DNS, TLS, timeout, blocked request).

Input

{
  "urls": "https://example.com, https://another-business.it"
}

urls accepts one or more public URLs separated by commas or newlines. Only public pages are read: no login, no private areas, no personal data beyond the contact addresses the site publishes itself.

Output

One dataset item per audited website:

{
  "url": "https://example.com",
  "ok": true,
  "httpStatus": 200,
  "finalUrl": "https://example.com/",
  "title": "Ristorante Demo",
  "summary": "2 rilievi: CONTACTS_NOT_REAL, NO_BOOKING_PATH",
  "publishedEmails": ["info@ristorantedemo.it"],
  "publishedPhones": ["+390900000000"],
  "placeholderContacts": ["555-555-5555"],
  "hasAnalytics": true,
  "forms": 0,
  "images": 14,
  "imagesWithoutAlt": 3,
  "gaps": [
    {
      "code": "CONTACTS_NOT_REAL",
      "severity": "high",
      "title": "I contatti pubblicati non sono reali",
      "detail": "Sono presenti contatti di riempimento (555-555-5555): le richieste che arrivano da li non raggiungono nessuno e il numero non e' prenotabile."
    }
  ]
}

The full report is also stored as the AUDIT_REPORT key-value store entry.

Design notes

• Deterministic: plain HTTP checks on the returned HTML, no LLM, no guesswork. Every finding can be traced back to a string in the page source.
• The same engine that sells the service: the checks are identical to the ones used to produce the audit reports attached to commercial proposals, so the product and the method cannot drift apart.
• No tracking of the audited site: one request per URL, with an honest User-Agent. No crawling, no asset fetching, no forms submitted.

Try it yourself

The same engine, running live, with no signup and no data collected: https://flow-audit.musarra-company.workers.dev

Paste a site, the report comes out in seconds. It is the identical audit logic: if a finding appears there, it appears in the Actor's output, and vice versa.

Use cases

• Lead generation for web agencies and freelance developers: audit a prospect's site before the first call, and attach the report as proof of competence.
• Prioritised worklist for whoever maintains a set of local business websites.
• Pre-flight check before a redesign or before a Google Business Profile update.

Changelog

1.0

• Initial release: 9 checks, per-URL dataset output, AUDIT_REPORT store entry, one site-audit charge event per run.