Head-to-Head Competitor Analysis

Paste your URL and a competitor's URL. Get back a structured 7-section comparative intelligence brief in 1–3 minutes: positioning, pricing, feature gaps, messaging, tech stack, and the 3–5 most important differences. Neutral and factual — not a sales doc. Styled HTML output (print to PDF, screenshot for a deck). $10 per report. No API keys. MCP-compatible.

What you get

One competitive analysis report per run. One neutral, factual comparison report per run (not a sales doc, not two separate analyses). Covers:

• Overview — what each company does, who they serve, where they overlap
• Positioning — value props, target audience, key differentiators, side by side
• Pricing — tiers, entry price, free tier, billing model, and what each signals
• Feature & Capability Comparison — what each offers that the other doesn't, named specifically
• Messaging & Tone — CTAs, social proof, brand voice, and what the differences imply
• Tech Stack — CMS, hosting, analytics, marketing tools detected on each site
• Key Differences — the 3-5 most important differences, factual and unranked
• Styled HTML output — open it in a browser, print to PDF, or screenshot for a deck

How it works

1. Crawls up to N pages of each website (prioritizing /about, /team, /portfolio, /pricing, /features, /customers, /case-studies, /insights, /research, /blog)
2. Sends both content sets to an LLM for comparative analysis
3. 3. Returns the full report as plain text in the dataset, plus a styled HTML report in the key-value store

Input

Field	Description
Your Website	Your company's website URL
Competitor Website	The competitor's website URL
Industry	Optional context for the analysis
Max Pages (per site)	Pages to crawl on each site (default: 10)
LLM Model	Gemini 2.5 Flash or Claude Haiku 4.5

Output

One row in the dataset:

Field	Description
my_url	Your website URL
competitor_url	Competitor's website URL
report	Full comparative report (styled HTML & plain text)

Use cases

• Competitive analysis — understand where you and a competitor differ
• Product strategy — find feature gaps and positioning differences
• Sales preparation — know how a competitor frames their offering before a call
• Due diligence — compare positioning, pricing, and features before a meeting or investment decision
• Board/investor updates — quarterly competitive landscape comparison
• Market research — understand how two players in the same space differentiate
• Weekly competitor monitoring — schedule a run per competitor and track how the comparison shifts over time

Pricing

Pay-per-event: $10 per completed comparison report.

Notes

• No API keys required — LLM calls via Apify's OpenRouter proxy
• Average run time: 1-3 minutes (two sites + competitive analysis)
• Sites that block scraping (Cloudflare, bot detection) may return fewer pages. The report reflects only what was successfully crawled.
• Tech stack detection is based on visible signals in page content (scripts, meta tags, mentions). For deeper fingerprinting, pair with a dedicated tool like BuiltWith.

MCP

Add this to your MCP client config to use this actor as a tool:

{
  "mcpServers": {
    "apify": {
      "url": "https://mcp.apify.com/?tools=harmony_labs/head-to-head-competitor-analysis"
    }
  }
}

Related

• Competitor Intelligence Report — single-site deep dive (tech stack, customers, positioning)
• AI Keyword Generator — seed keyword in, ranked long-tail keywords out