TikTok Ad Library Scraper (EU): Ads, Targeting, Reach

Download ads from the official TikTok Ad Library (library.tiktok.com) into a spreadsheet: the ad video and images, caption, advertiser, who paid, first and last shown dates, how many people saw it, targeting (age, gender, interests, audience size) and reach by country. Search by keyword or by advertiser, and monitor competitors with "only new ads since the last run".

No TikTok account or login is needed. The scraper uses the public ad library website, the same one anyone can open in a browser.

Sample result (real row from a test run for nike in Germany, trimmed):

{ "advertiserName": "NIKE Retail B.V.", "adFormat": "video", "caption": "Neue Winterausrüstung in Nike Factory Stores.",
  "firstShownDate": "2026-10-20", "lastShownDate": "2026-11-04", "uniqueUsersSeen": "300K-400K",
  "targetingAgeGroups": ["18-24", "25-34", "35-44"], "targetingAudienceSize": "15.2M-18.6M",
  "adUrl": "https://library.tiktok.com/ads/detail/?ad_id=1879578150853922" }

What does it do?

TikTok must publish every ad shown in the EU, EEA, UK, Switzerland and Turkey in a public library (the EU Digital Services Act requires this). This actor searches that library for you and saves one row per ad with:

• The ad: id and link, format (video, image or carousel), caption, video link, cover image and image links, whether TikTok removed it and why.
• The advertiser: name, advertiser id, country registered in, and who paid for the ad.
• Dates and reach: first and last shown date, days shown, unique users who saw it (as a range and as min/max numbers), and total impressions.
• Targeting (when details are on): ages and genders per country, estimated audience size, interests, custom/excluded audiences, languages, cities, devices, operating systems and more.
• Reach by country: impressions per country, optionally split by age and gender.

What can I use it for?

• Competitor ad research: see every ad a competitor ran in Europe this year, which ones ran longest (long-running ads usually work) and who they targeted.
• Creative inspiration: collect video ads for a keyword like "skincare" or "protein" and study hooks and captions.
• Agency reporting: track which brands advertise in a category and how big their campaigns are.
• Monitoring: get a daily list of the new ads a brand launched.
• Research and journalism: study political, health or finance advertising with real targeting data.

How do I use it?

1. Click Try for free (or Start).
2. Enter either Search terms (words in the ad or advertiser name, like adidas or running shoes) or Advertisers (a company name like Nike Retail B.V.; the closest matching advertiser is used).
3. Optionally choose a Country and a date range (default: ads shown in the last 12 months, all supported countries).
4. Set Max ads per search (default 30) and click Start.
5. Open the Ads or Targeting table, or download Excel, CSV, JSON or HTML.

Monitoring tip: turn on Only new ads since the last run and create a Schedule (for example daily). The first run saves the current ads; later runs return only ads you haven't received yet. Use Monitor name if you run several schedules.

Input

Field	What it does	Example
Search terms	Keyword search, one per line	adidas, running shoes
Advertisers (exact company)	Ads from one advertiser (closest name match)	Nike Retail B.V.
Ad library links	Paste links from library.tiktok.com (searches or single ads)	https://library.tiktok.com/ads/detail/?ad_id=...
Ad ids	Download specific ads by id	1880293642743025
Country where the ad was shown	One country or all supported countries	DE
Shown from / Shown until	Date range (default: last 12 months). You can also type 30 days	2026-10-01
Sort ads by	Last shown (newest first, default), first shown, or reach (TikTok ranks by impressions, so the uniqueUsersSeen ranges are only roughly in order); applied before the limits	mostUsersSeen
Max ads per search	Default 30	200
Max ads in total	Stop the run after this many ads	1000
Include targeting and reach details	Opens each ad's detail page (default on)	true
Add reach by age and gender	Adds the age × gender split per country	false
Only new ads since the last run	Monitoring mode	true
Monitor name	Optional name for the monitoring memory	nike-daily
Max spend (USD)	The run stops before it would cost more	1
Proxy (optional)	Normally not needed; leave off	off

Example input:

{
  "advertisers": ["Nike Retail B.V."],
  "maxAdsPerSearch": 15
}

Output

Every row has the same columns in the same order (null when TikTok gives no value; day-only dates as YYYY-MM-DD, counts as numbers). A real row from a test run on 4 November 2026 (input above), shown in the v1.1 column order. Long links and the targeting object are shortened here.

{
  "adId": "1880293642743025",
  "advertiserName": "NIKE Retail B.V.",
  "adFormat": "video",
  "caption": "Übertriff dich selbst",
  "firstShownDate": "2026-10-28",
  "lastShownDate": "2026-11-03",
  "daysShown": 7,
  "uniqueUsersSeen": "10K-100K",
  "uniqueUsersSeenMin": 10000,
  "uniqueUsersSeenMax": 100000,
  "advertisingObjective": "Traffic",
  "countriesTargeted": ["DE"],
  "countriesTargetedCount": 1,
  "removed": false,
  "videoCoverUrl": "https://p16-common-sign.tiktokcdn.com/ad-site-i18n-sg/...",
  "videoUrl": "https://library.tiktok.com/api/v1/cdn/1793806589/video/...",
  "adUrl": "https://library.tiktok.com/ads/detail/?ad_id=1880293642743025",
  "advertiserId": "6876453864464188162",
  "advertiserRegisteredIn": "Netherlands",
  "paidFor": "INITIATIVE MEDIA B.V.",
  "subject": "Apparel & Accessories",
  "videoCount": 1,
  "imageUrls": null,
  "removalReason": null,
  "regionsReached": 1,
  "totalImpressions": "10K-100K",
  "targetingAgeGroups": ["18-24", "25-34", "35-44"],
  "targetingGenders": ["male"],
  "targetingAudienceSize": "5.1M-6.2M",
  "targetingCustomAudience": false,
  "targetingExcludedAudience": false,
  "targetingInterests": null,
  "targetingVideoInteractions": null,
  "targetingCreatorInteractions": null,
  "targetingLanguages": null,
  "targetingHighSpendingPower": false,
  "targeting": {
    "ages": {"DE": ["18-24", "25-34", "35-44"]},
    "genders": {"DE": ["male"]},
    "audienceSize": "5.1M-6.2M",
    "customAudience": false,
    "excludedAudience": false,
    "interests": null,
    "operatingSystems": ["ALL"],
    "highSpendingPower": false
  },
  "reachByCountry": [{"country": "DE", "impressions": "37K", "impressionsMin": 37000, "impressionsMax": 37000}],
  "detailsStatus": "ok",
  "source": "advertiser",
  "searchQuery": "Nike Retail B.V.",
  "searchCountry": "all",
  "scrapedAt": "2026-11-04T15:36:04.768Z"
}

Views. The Output tab opens in Overview (cover, advertiser, format, caption, first/last shown, users seen, goal, countries, paid for, link). There are also Reach, Targeting, Advertisers and Detailed (all fields) views.

Changed in v1.1: firstShown / lastShown → firstShownDate / lastShownDate (same values). New flat targeting columns next to the full targeting object: targetingAgeGroups, targetingGenders, targetingAudienceSize, targetingCustomAudience, targetingExcludedAudience, targetingInterests, targetingVideoInteractions, targetingCreatorInteractions, targetingLanguages, targetingHighSpendingPower, plus countriesTargetedCount. Empty lists are null and every row has a fixed column order. New input Sort ads by (TikTok's own sort, applied before the limits).

The run also saves a RUN_SUMMARY record (key-value store) with, per search, how many ads TikTok reported, how many were saved, and any problems in plain English.

How much does it cost?

You pay per result (pay-per-event). Apify platform usage is included.

Event	Free plan	Paid Apify plans (Bronze and up)	When
Actor start	$0.006	$0.006	Once per run (per GB of memory; default 1 GB)
Ad	$0.00055	$0.00046	Each ad saved, with or without details

Worked examples on the Free plan (based on our test runs, at current prices as of 5 November 2026):

Run	Calculation	Total
15 Nike ads with targeting	$0.006 + 15 × $0.00055	$0.0143
20 ads for "adidas" with targeting	$0.006 + 20 × $0.00055	$0.0170
60 ads without details	$0.006 + 60 × $0.00055	$0.0390
1,000 ads (Bronze plan)	$0.006 + 1,000 × $0.00046	$0.466
Search with no results	start only	$0.006
Daily monitoring run with no new ads	start only	$0.006

Ads whose detail page fails to load after several tries are still saved free of charge, marked detailsStatus: "failed". Ads you already received in monitoring mode are never charged. Set Max spend (or Apify's "Maximum cost per run") and the run stops cleanly before going over; the start fee counts toward that limit (for example, a $0.01 limit covers the start fee plus a few ads on the Free plan).

How does it compare?

Other TikTok ads actors on the Apify Store, from their public Store listings checked on 5 November 2026. Prices change, so please check the listings for current figures.

Actor	Data source	Price per ad
This actor	TikTok Ad Library (EU)	$0.00055 (Free plan) / $0.00046 (paid plans) + $0.006 per run
data_xplorer/tiktok-ads-library-fast	TikTok Ad Library	$0.0015 ($0.0014 Bronze) + $0.025 per run
s-r/tiktok-ads-library	TikTok Ad Library	$0.003
brilliant_gum/tiktok-ads-library-scraper	TikTok Ad Library	$0.015
lexis-solutions/tiktok-ads-scraper	TikTok ads	$0.00049
datapeak/tiktok-creative-center	Creative Center (top ads, not the library)	$0.0015
azzouzana/tiktok-creative-center-top-ads-scraper	Creative Center (top ads, not the library)	$0.001

Why we think this one is a good choice:

• Competitive pricing with pay-only-for-useful-results — ads whose details fail to load and already-seen monitoring ads are free.
• Targeting and reach included in the price: ages, genders, audience size, interests and reach per country, not just the ad card.
• Numbers you can sort: ranges like "10K-100K" also come as uniqueUsersSeenMin / Max.
• Monitoring mode for daily "what's new" schedules, charged only for new ads.
• Search by advertiser (closest name match), by keyword, by pasted library link or by ad id.
• Fair billing: ads whose details fail to load are saved for free.

FAQ

How do I see a competitor's TikTok ads? Type the brand name in Search terms (or the exact advertiser in Advertisers), pick a country and run. You get each ad's video, caption, dates, reach and targeting.

Can I download TikTok ad videos? Yes, each row has a direct video link you can open or download. Links expire after some time, so download soon after the run.

What is a "scraper"? A program that opens public web pages and copies the information into a table for you. This one opens the TikTok Ad Library and turns each ad into a row.

Is it legal? The TikTok Ad Library is published by TikTok so that anyone can inspect ads, as required by the EU Digital Services Act. The actor only reads public pages, does not log in, and does not solve captchas or get around any access control. It saves company information about advertisers, not data about people who saw the ads. You are responsible for how you use the data (for example copyright in the ad videos). If in doubt, ask a lawyer.

Do I need a TikTok account or a proxy? No. Leave the proxy off: in our tests the ad library answered best without one. Turn it on only if your runs keep failing to load; in our tests a datacenter proxy made the library answer worse, not better.

Why only Europe? TikTok's public library only covers ads shown in the EU, EEA, UK, Switzerland and Turkey. Ads shown only in the US or elsewhere are not in it.

Why are reach numbers ranges like "10K-100K"? That's how TikTok publishes them. We add min and max numbers so you can sort and filter. Some per-country impressions are exact (like "37K").

How does advertiser search work? The actor types your name into the library's advertiser search and uses the closest match (the matched name is in the run summary). For the most exact results, copy the advertiser name as it appears in the library, or paste a library link.

Do the video links last forever? No. TikTok's media links expire after a while (often within a day). Download the videos you need soon after the run, or re-run later to get fresh links.

How fast is it? About 4–5 seconds per ad with targeting details, and about 1.5 seconds per ad without details (in our cloud tests: 20 ads with details in about 90–100 seconds; 60 ads without details in about 90 seconds).

Why did I get fewer ads than TikTok's total? The library's search sometimes stops paging early. The actor reloads and continues automatically, but if TikTok keeps returning nothing new it stops and notes this in the run summary. You only pay for the ads you receive.

Limits

• Only ads shown in the EU, EEA, UK, Switzerland and Turkey.
• TikTok's library can be slow or briefly unavailable. Each page has a short time limit; the run stops cleanly after about 60 seconds of failed requests in total, or after 45 minutes, keeping what it saved. Runs that stop like this still pay the $0.006 run fee.
• Very new ads (shown in the last 1–2 days) sometimes have no video or image link yet.
• Video and image links expire.
• Advertiser search uses the closest name match; similarly named companies can be confused.
• Search results are capped by what TikTok's website returns; very large searches can take a long time, so use Max ads per search and date ranges.
• TikTok can change the library at any time. If something breaks, please open an issue and we'll fix it quickly.

Ready-made examples

Open one, click Try for free and change the inputs to your own:

• Most viewed TikTok ads for Nike in Germany
• All TikTok ads from one advertiser, with targeting
• Monitor new TikTok ads for a competitor keyword

Related scrapers by hydrocore

• Google Ads Transparency Scraper: the same competitor's Google and YouTube ads
• Website Contact & Social Finder: contacts and socials of advertisers
• Telegram Channel Scraper: monitor brand channels and posts

Support

Found a bug or need a field we don't have yet? Open an issue on the Issues tab and include the run link.