Influencer Evaluation Actor

Comprehensive influencer analytics powered by HypeBridge AI. Get detailed insights including audience demographics, engagement metrics, content analysis, and the proprietary HypeBridge Score.

Important: Runtime Information

This actor typically takes approximately 3 minutes to complete. The evaluation process involves:

• Scraping profile data from the platform
• AI-powered content analysis
• Audience demographic estimation
• Engagement quality assessment
• HypeBridge Score calculation

Please allow sufficient time for the evaluation to complete.

Features

• HypeBridge Score: Proprietary scoring system (0-100) combining content quality, engagement, and audience metrics
• Audience Insights: Demographics, interests, age distribution, and gender split
• Engagement Analysis: Engagement rate, trends, response rate, and sentiment analysis
• Content Insights: Posting frequency, content themes, tone of voice, and content breakdown
• Location Data: Top geographic locations of the audience
• Success Factors: Key factors contributing to influencer success
• Unique Insights: AI-generated positive and negative observations. The negative ones are also listed in successFactors.successFactors.riskFactors
• Contact Details: Available email, website, and social links
• Brand-Deal Disclosure Check: For each detected brand collaboration, whether the post carries the platform's paid-partnership flag or explicit disclosure wording such as #ad

Input

Parameter	Type	Required	Default	Description
influencerHandle	string	Yes	-	One Instagram or TikTok handle, @handle, or matching profile URL
platform	enum	No	instagram	Platform: instagram or tiktok

Example Input

{
  "influencerHandle": "natgeo",
  "platform": "instagram"
}

Example Input: TikTok

{
  "influencerHandle": "@khaby.lame",
  "platform": "tiktok"
}

Example Input: profile URL

A profile URL works in place of a handle. Its platform must match the platform setting.

{
  "influencerHandle": "https://www.instagram.com/natgeo/",
  "platform": "instagram"
}

Input is validated before the run starts: a list of handles, a URL from another site, or an unsupported platform is rejected immediately and no run is created.

Output

The actor outputs a comprehensive evaluation result to the default dataset:

{
  "influencerId": "eval_abc123",
  "handle": "natgeo",
  "displayName": "National Geographic",
  "profileImageUrl": "https://...",
  "platformData": {
    "platformId": "instagram",
    "handle": "natgeo",
    "url": "https://instagram.com/natgeo",
    "followerCount": 283000000,
    "postCount": 32000
  },
  "hypebridge": {
    "overallScore": 92,
    "contentQualityScore": 95,
    "engagementScore": 88,
    "audienceScore": 93
  },
  "engagement": {
    "averageEngagementRate": 0.85,
    "engagementTrend": "stable",
    "responseRate": 0.12,
    "commentSentiment": {
      "positive": 0.78,
      "neutral": 0.18,
      "negative": 0.04
    }
  },
  "content": {
    "postingFrequency": {
      "weekly": 14,
      "postsThisYear": 520
    },
    "contentStyle": {
      "toneOfVoice": ["educational", "inspiring", "professional"],
      "contentThemes": ["nature", "wildlife", "conservation", "travel"]
    }
  },
  "audience": {
    "demographics": {
      "interests": [
        { "name": "Photography", "percentage": 45 },
        { "name": "Travel", "percentage": 38 }
      ]
    }
  },
  "topLocations": [
    { "location": "United States", "percentage": 35 },
    { "location": "United Kingdom", "percentage": 8 }
  ],
  "uniqueInsights": {
    "positive": [
      "Exceptional visual storytelling with consistent brand identity",
      "Strong educational content that drives meaningful engagement"
    ],
    "negative": ["Limited direct audience interaction in comments"]
  },
  "processingTimeSecs": 142.5
}

Brand-Deal Disclosure Check

For each brand collaboration detected in the creator's recent posts, the evaluation reports what disclosure evidence the post carries. Each collaboration is in successFactors.collaborations[], with totals in successFactors.disclosureSummary. For one row per brand deal, open the Brand deal disclosure view in the Output tab, or add ?view=disclosure to the dataset items URL.

disclosureStatus	Meaning
platformLabel	The platform's own paid-partnership flag is set on the post (Instagram's "Paid partnership" label, TikTok's isSponsored flag).
captionMarker	No platform flag, but the caption has explicit wording: #ad, #sponsored, #paidpartnership, #gifted, #affiliate and similar tags, or phrases such as "paid partnership", "sponsored by", "gifted by".
notDetected	Neither signal was found.

disclosureSignals lists what matched, for example ["platformLabel", "#ad"]. The platform flag comes first, followed by up to three caption markers.

"successFactors": {
  "collaborations": [
    {
      "brandName": "Acme Outdoors",
      "collaborationType": "Brand Partnership",
      "url": "https://www.instagram.com/p/EXAMPLE1/",
      "performanceIndicator": "above average",
      "disclosureStatus": "platformLabel",
      "disclosureSignals": ["platformLabel", "#ad"]
    },
    {
      "brandName": "Example Skincare",
      "collaborationType": "Sponsored Post",
      "url": "https://www.instagram.com/p/EXAMPLE2/",
      "performanceIndicator": "average",
      "disclosureStatus": "notDetected"
    }
  ],
  "disclosureSummary": {
    "collaborations": 2,
    "platformLabel": 1,
    "captionMarker": 0,
    "notDetected": 1
  }
}

How to read it:

• notDetected means no signal was found in the data available. It is not a finding that the creator broke a rule. Disclosure can sit in the video or audio, in a story, or in wording this check does not count.
• Weaker wording (#collab, #partner, @brand tags, "thanks to", "link in bio", promo codes) is deliberately not counted as a disclosure.
• Collaborations are identified by AI from the caption and tags. A brand tag or the creator's own project can be read as a brand deal, so treat notDetected as a list of posts to review, not as a verdict.
• The check looks at up to 7 recent posts that show brand signals per evaluation. When none are found, disclosureSummary is omitted.
• AI-generated-content labels are not checked.
• This is an evidence report, not legal advice.

Supported Platforms

• Instagram: Full profile evaluation. Response rate, average response time and sample interactions are not available, because Instagram comment replies are not collected; those fields are omitted. Similar profiles are included.
• TikTok: Full profile evaluation, including response rate and sample interactions. Similar profiles are not available and are omitted.

Use Cases

1. Influencer Vetting: Evaluate potential brand partners before collaboration
2. Competitor Analysis: Analyze competing influencers in your niche
3. Campaign Planning: Get detailed metrics for campaign targeting
4. Market Research: Understand audience demographics and content trends
5. Disclosure Review: See which of a creator's brand posts carry a paid-partnership flag or explicit #ad wording, before you sign or while a campaign runs

Limitations

• An account that does not exist or cannot be reached makes the run fail with a message such as Instagram account does not exist.
• Fields without data for a creator are omitted or empty rather than guessed.

Cost & Performance

• Runtime: ~3 minutes per evaluation
• Memory: 1024 MB recommended
• Timeout: Set to at least 10 minutes for safety margin

Support

For issues or feature requests, please contact the HypeBridge team.