Influencer Evaluation Actor

Comprehensive influencer analytics powered by HypeBridge AI. Get detailed insights including audience demographics, engagement metrics, content analysis, and the proprietary HypeBridge Score.

Important: Runtime Information

This actor typically takes approximately 3 minutes to complete. The evaluation process involves:

• Scraping profile data from the platform
• AI-powered content analysis
• Audience demographic estimation
• Engagement quality assessment
• HypeBridge Score calculation

Please allow sufficient time for the evaluation to complete.

Features

• HypeBridge Score: Proprietary scoring system (0-100) combining content quality, engagement, and audience metrics
• Audience Insights: Demographics, interests, age distribution, and gender split
• Engagement Analysis: Engagement rate, trends, response rate, and sentiment analysis
• Content Insights: Posting frequency, content themes, tone of voice, and content breakdown
• Location Data: Top geographic locations of the audience
• Success Factors: Key factors contributing to influencer success
• Unique Insights: AI-generated positive and negative observations
• Contact Details: Available email, website, and social links

Input

Parameter	Type	Required	Default	Description
influencerHandle	string	Yes	-	Instagram or TikTok handle (with or without @)
platform	enum	No	instagram	Platform: instagram or tiktok

Example Input

{
  "influencerHandle": "natgeo",
  "platform": "instagram"
}

Output

The actor outputs a comprehensive evaluation result to the default dataset:

{
  "influencerId": "eval_abc123",
  "handle": "natgeo",
  "displayName": "National Geographic",
  "profileImageUrl": "https://...",
  "platformData": {
    "platformId": "instagram",
    "handle": "natgeo",
    "url": "https://instagram.com/natgeo",
    "followerCount": 283000000,
    "postCount": 32000
  },
  "hypebridge": {
    "overallScore": 92,
    "contentQualityScore": 95,
    "engagementScore": 88,
    "audienceScore": 93
  },
  "engagement": {
    "averageEngagementRate": 0.85,
    "engagementTrend": "stable",
    "responseRate": 0.12,
    "commentSentiment": {
      "positive": 0.78,
      "neutral": 0.18,
      "negative": 0.04
    }
  },
  "content": {
    "postingFrequency": {
      "weekly": 14,
      "postsThisYear": 520
    },
    "contentStyle": {
      "toneOfVoice": ["educational", "inspiring", "professional"],
      "contentThemes": ["nature", "wildlife", "conservation", "travel"]
    }
  },
  "audience": {
    "demographics": {
      "interests": [
        { "name": "Photography", "percentage": 45 },
        { "name": "Travel", "percentage": 38 }
      ]
    }
  },
  "topLocations": [
    { "location": "United States", "percentage": 35 },
    { "location": "United Kingdom", "percentage": 8 }
  ],
  "uniqueInsights": {
    "positive": [
      "Exceptional visual storytelling with consistent brand identity",
      "Strong educational content that drives meaningful engagement"
    ],
    "negative": ["Limited direct audience interaction in comments"]
  },
  "processingTimeSecs": 142.5
}

Supported Platforms

• Instagram: Full profile evaluation with all metrics
• TikTok: Full profile evaluation with all metrics

Use Cases

1. Influencer Vetting: Evaluate potential brand partners before collaboration
2. Competitor Analysis: Analyze competing influencers in your niche
3. Campaign Planning: Get detailed metrics for campaign targeting
4. Market Research: Understand audience demographics and content trends

Cost & Performance

• Runtime: ~3 minutes per evaluation
• Memory: 1024 MB recommended
• Timeout: Set to at least 10 minutes for safety margin

Support

For issues or feature requests, please contact the HypeBridge team.