Influencer Discovery Agent (Instagram + Tiktok)

What does Influencer Discovery Agent do?

Influencer Discovery Agent finds and ranks creators on Instagram and TikTok using natural language search. Give it a description of who you are looking for, and it returns matching creator profiles scored on niche relevance, brand fit, and audience engagement.

It supports discovering creators around the world. You can target specific cities, countries, or global regions across different languages and niches.

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Why use this Actor?

• Global reach: Search for creators around the world, whether you need local creators in a specific city or international accounts.
• Instagram and TikTok: Find profiles on either platform or search both together.
• Seed-based lookalikes: Provide handles of creators you already like (seedHandlesInstagram, seedHandlesTikTok) to find similar accounts.
• Roster exclusions: Pass in handles you already work with (excludeHandles) to avoid duplicate results.
• Fit scoring: Every profile comes with scores for niche relevance, brand fit, engagement rates, and a short summary explaining the match.
• Clean exports: Download data directly as JSON, CSV, or Excel, or connect it to webhooks and automation workflows.

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What data does Influencer Discovery Agent return?

Field	Type	Description
rank	Number	Result rank based on score
handle	String	Creator account handle
platform	String	Platform (instagram or tiktok)
displayName	String	Profile display name
followerCount	Number	Follower count
engagementRate	Number	Average engagement rate percentage
isVerified	Boolean	Whether the account is verified
overallScore	Number	Total score out of 10
matchLevel	String / Number	Match tier (Excellent, Good, or Poor)
nicheAlignment	Number	Niche relevance score (0 to 5)
valuesBrandFit	Number	Brand fit score (0 to 5)
keyStrengths	Array	Main strengths identified for this creator
potentialConcerns	Array	Potential concerns or flags (if any)
reasoning	String	Summary explaining why the creator matches the search

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How to run the Actor

1. Open Influencer Discovery Agent on Apify and click Try for free.
2. Enter your search in the Influencer Description field (for example: coffee roasters and cafe reviewers in Tokyo).
3. Set your filters (platform, location, minimum followers, seed handles, or exclusions).
4. Click Start.
5. When the run finishes, export the data from the Dataset tab in JSON, CSV, or Excel format.

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Input Configuration

Parameter	Type	Default	Description
request	String	Required	Description of your ideal creator, niche, content style, or campaign goals.
targetQuantity	Integer	10	Number of creators to find (1 to 30).
platform	String	mixed	Platform filter: instagram, tiktok, or mixed.
minFollowers	Integer	50000	Minimum follower count.
location	String	"United States"	Target city, country, or region for creators around the world.
seedHandlesInstagram	Array	[]	Instagram handles to find lookalike creators for.
seedHandlesTikTok	Array	[]	TikTok handles to find lookalike creators for.
excludeHandles	Array	[]	Handles to skip from search and results.

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Example Inputs

1. Global Creator Search for Travel & Hospitality

{
  "request": "Boutique hotel and slow travel creators making cinematic reels and hotel reviews",
  "targetQuantity": 15,
  "platform": "instagram",
  "location": "Global",
  "minFollowers": 25000
}

2. Lookalike Search with Seeds and Exclusions

{
  "request": "Desk setup and tech gear reviewers focused on mechanical keyboards and Mac setups",
  "targetQuantity": 10,
  "platform": "mixed",
  "seedHandlesInstagram": ["mkbhd", "samuelbechara"],
  "seedHandlesTikTok": ["techlifestyle_daily"],
  "excludeHandles": ["partner_account_1", "partner_account_2"]
}

3. Regional TikTok Search

{
  "request": "Vegan recipe creators sharing weeknight dinners",
  "targetQuantity": 10,
  "platform": "tiktok",
  "location": "United Kingdom",
  "minFollowers": 10000
}

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Output

Results are saved to your run's Dataset. You can view and download them in JSON, CSV, Excel, or HTML format.

Sample Output Record

{
  "rank": 1,
  "handle": "sustainable_style",
  "platform": "instagram",
  "displayName": "Sustainable Style & Living",
  "followerCount": 142000,
  "engagementRate": 4.6,
  "isVerified": true,
  "overallScore": 9.4,
  "matchLevel": "Excellent",
  "nicheAlignment": 4.8,
  "valuesBrandFit": 4.6,
  "keyStrengths": [
    "High engagement on capsule wardrobe reels",
    "Consistent focus on sustainable fashion brands",
    "Active comment section with audience"
  ],
  "potentialConcerns": [],
  "reasoning": "Account regularly posts sustainable clothing styling guides and reviews eco-friendly brands, matching the target brief."
}

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Tips

• Be specific about content format: Include video styles (such as tutorials, vlog reviews, or unboxings) in your prompt to get closer matches.
• Use seeds for faster discovery: If you know a creator who fits your target style, add them to seedHandlesInstagram or seedHandlesTikTok.
• Exclude existing rosters: Add accounts you already work with to excludeHandles to keep results fresh.
• Specify regions for global searches: Put the city, country, or region in location or directly in the description to find creators in specific markets.

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FAQ

Can I find creators in different countries and languages?

Yes. The Actor finds creators around the world. You can set the country, city, or language in the location field or in your search prompt.

Are seed handles included in the output?

No. Seed accounts are only used to find lookalike creators. They are not returned in the dataset.

Can I run this through the API?

Yes. You can start runs using the Apify API, Python SDK, or JavaScript SDK, and download dataset items programmatically.

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Support

• For issues or feature requests, open a ticket in the Issues tab.
• For custom integrations, contact Hypebridge.

Disclaimer: This Actor collects publicly available profile information shared by creators on social platforms. It does not collect private personal data such as phone numbers or private email addresses. Please comply with platform terms and local data regulations when processing public creator data.